National News
GJEPC Webinar Maps Opportunities For Indian Exporters In France
France Was India’s 11th Largest Gem and Jewellery Export Destination In FY2025-26
GJEPC organised a webinar on the French gem and jewellery market under its Global Gem & Jewellery Market Insights Series, offering 61 participating exporters practical insights into one of Europe’s key luxury markets.
The session held on 24th June highlighted that France was India’s 11th largest gem and jewellery export destination in FY2025-26, with bilateral trade of $419 million. However, India’s market share stands at just 3.7%, leaving a large, untapped opportunity. Speakers also noted that the proposed India-EU FTA could further improve market access.
The webinar featured Sophie Carreras, Buyer and Co-Director of Victorienne, Italy, and Aurore Michaud, Account Manager at BIJORHCA, WSN. They advised Indian manufacturers to adapt designs to European tastes while leveraging India’s craftsmanship, maintain competitive pricing and view trade shows as platforms for building long-term business relationships rather than seeking immediate orders.
The speakers also highlighted BIJORHCA Paris, Europe’s leading jewellery trade exhibition, as an important gateway for Indian companies to connect with European buyers, either by showcasing their own collections or their manufacturing capabilities.
The webinar covered practical aspects of exporting to France, including exhibition logistics, documentation requirements, product positioning, hallmarking, and buyer expectations. The speakers also discussed demand for gold-plated jewellery, brass jewellery, gemstone-studded collections, silver jewellery and the emerging market for lab-grown diamond jewellery.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.
For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,
“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
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