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GJEPC Trade Meet Addresses US Reciprocal Tariff Challenges

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GJEPC convened an exclusive trade meet in hybrid mode on 6th October at Bharat Diamond Bourse (BDB) to address the mounting challenges faced by India’s gems and jewellery industry due to US reciprocal tariffs and explore legal pathways to mitigate their impact.

In his keynote address,  Kirit Bhansali, Chairman, GJEPC, outlined the current state of affairs and potential solutions during these uncertain times. The meet, which was attended online and in-person by over 200 participants, highlighted worrying US export figures. India’s gems and jewellery exports to the US dropped by 34.39% during April-August 2025 compared to the same period last year, falling from $3.9 billion to $2.56 billion. Natural cut and polished diamonds were hit hardest, with exports plummeting by nearly 51% in value terms and 35% in volume.

Meanwhile, overall exports to the world grew marginally by 2.93%, with significant increases to the UAE (60.79%), Hong Kong (16.14%), and the Netherlands (69.25%).

Sabyasachi Ray, Executive Director, GJEPC, outlined the Council’s diplomatic efforts since the tariff announcement. Working closely with international entities including De Beers, WFDB, and WDC, GJEPC has lobbied for diamonds and gemstones to be recognised as raw materials – similar to gold, silver, and platinum. This advocacy bore fruit on 5th September when diamonds were included in Annex III of the US reciprocal tariff framework, making them potentially eligible for duty-free treatment with “aligned partner” countries.

Supreme Kothari, Partner at Economic Laws Practice (ELP), presented legal strategies to reduce tariff impact, including leveraging US content exemptions, utilising Chapter 98 provisions for goods sent for foreign processing, and exploring opportunities in tariff-friendly jurisdictions like Mexico, Canada, and Singapore.

GJEPC has also submitted comprehensive relief proposals to various government ministries, including extending export obligation periods, allowing reverse job work in SEZs, banking relief measures, and support for affected workers through loan restructuring and health insurance coverage.

The Council continues to await a crucial ruling from US Customs and Border Protection (CBP) regarding whether jewellery manufactured from US-refined gold qualifies for the US content exemption, which could significantly reduce the tariff burden.

As negotiations for the India-US Bilateral Trade Agreement continue, the industry remains hopeful that relief measures will provide breathing room until a permanent solution emerges.

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Tamannaah Bhatia Unveils “Tamannaah Fine Jewellery” Label Rooted in Everyday Elegance

The actress steps into entrepreneurship with Tamannaah Fine Jewellery, a modern fine jewellery line designed for comfort, versatility, and effortless day-to-night wear.

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Actress Tamannaah Bhatia has entered the fine jewellery space with the launch of her own label, Tamannaah Fine Jewellery, marking a new chapter in her creative journey. Known for her strong screen presence and distinctive personal style, Tamannaah brings her off-screen fashion philosophy to life through a collection that champions modern minimalism, wearability, and quiet luxury.

Launched through a sleek, fashion-forward digital film, the brand signals a shift away from occasion-centric jewellery towards pieces designed for real, everyday movement. Rooted in the idea of “modern better basics”, the collection focuses on elevated essentials that strike a balance between casual sophistication and understated glamour.

The debut line features a thoughtfully curated mix of contemporary mangalsutras, solid gold hoops, piercing-friendly designs, bold chains, and diamond-studded statement pieces. Crafted in gold and diamonds, the jewellery is designed to transition seamlessly from workdays to evenings out—without compromising on comfort or style.

What sets Tamannaah Fine Jewellery apart is its strong emphasis on wearability. Each piece is designed to move with the wearer, blending effortlessly into daily routines—be it an early morning meeting, a personal moment, or a celebratory dinner. With clean lines, neutral aesthetics, and timeless appeal, the designs are easy to style across outfits, moods, and moments.

By steering clear of fleeting trends and seasonal cycles, the brand positions itself as a destination for everyday fine jewellery that feels personal, powerful, and enduring—a reflection of Tamannaah Bhatia herself.

With this launch, Tamannaah Fine Jewellery redefines what fine jewellery looks like today: modern, versatile, and made to be lived in.

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