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GJEPC Trade Meet Addresses US Reciprocal Tariff Challenges

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GJEPC convened an exclusive trade meet in hybrid mode on 6th October at Bharat Diamond Bourse (BDB) to address the mounting challenges faced by India’s gems and jewellery industry due to US reciprocal tariffs and explore legal pathways to mitigate their impact.

In his keynote address,  Kirit Bhansali, Chairman, GJEPC, outlined the current state of affairs and potential solutions during these uncertain times. The meet, which was attended online and in-person by over 200 participants, highlighted worrying US export figures. India’s gems and jewellery exports to the US dropped by 34.39% during April-August 2025 compared to the same period last year, falling from $3.9 billion to $2.56 billion. Natural cut and polished diamonds were hit hardest, with exports plummeting by nearly 51% in value terms and 35% in volume.

Meanwhile, overall exports to the world grew marginally by 2.93%, with significant increases to the UAE (60.79%), Hong Kong (16.14%), and the Netherlands (69.25%).

Sabyasachi Ray, Executive Director, GJEPC, outlined the Council’s diplomatic efforts since the tariff announcement. Working closely with international entities including De Beers, WFDB, and WDC, GJEPC has lobbied for diamonds and gemstones to be recognised as raw materials – similar to gold, silver, and platinum. This advocacy bore fruit on 5th September when diamonds were included in Annex III of the US reciprocal tariff framework, making them potentially eligible for duty-free treatment with “aligned partner” countries.

Supreme Kothari, Partner at Economic Laws Practice (ELP), presented legal strategies to reduce tariff impact, including leveraging US content exemptions, utilising Chapter 98 provisions for goods sent for foreign processing, and exploring opportunities in tariff-friendly jurisdictions like Mexico, Canada, and Singapore.

GJEPC has also submitted comprehensive relief proposals to various government ministries, including extending export obligation periods, allowing reverse job work in SEZs, banking relief measures, and support for affected workers through loan restructuring and health insurance coverage.

The Council continues to await a crucial ruling from US Customs and Border Protection (CBP) regarding whether jewellery manufactured from US-refined gold qualifies for the US content exemption, which could significantly reduce the tariff burden.

As negotiations for the India-US Bilateral Trade Agreement continue, the industry remains hopeful that relief measures will provide breathing room until a permanent solution emerges.

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The Solitaire Festival Of India Concludes; Bumper Prize Winner At Ranka Jewellers Wins XUV 7XO

TSFI Reached More Than 200+ Partner Jewellery Stores Across 100+ Cities

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A solitaire often becomes part of a moment that people cherish for years. Whether it marks a milestone, celebrates a relationship or is a personal choice, it often holds a special meaning for its wearer. Reflecting this sentiment, The Solitaire Festival of India (TSFI) 2026, hosted by Divine Solitaires, concluded on a celebratory note at Ranka Jewellers, Chinchwad, Pune, with the handover of the festival’s bumper prize.

Amardeep Jinde was felicitated as the TSFI 2026 bumper prize winner and received the keys to a brand-new XUV 7XO, bringing the nationwide festival to a memorable close.

Taking the Solitaire Experience Across India

This year, TSFI reached more than 200+ partner jewellery stores across 100+ cities. The festival offered customers an opportunity to explore solitaires through assured gifts, weekly draws and a national bumper prize, while encouraging informed buying through a focus on quality, certification and transparent pricing.

Retail partners such as Ranka Jewellers have played an important role in bringing TSFI to consumers. The bumper prize handover at its Chinchwad store marked the culmination of this year’s festival, bringing

the nationwide celebration to a close.

Speaking on the occasion, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said:

“At Divine Solitaires, we continuously look for ways to engage with our customers and create exciting experiences for them. TSFI is one such initiative that brings together customers and our retail partners across the country. As we bring this edition to a close at all over India, we are grateful to everyone who has been part of the journey. We look forward to bringing many more interesting initiatives and experiences to our customers in the future.”

Adding his perspective,. Tejpal Ranka, Owner, Ranka Jewellers, Chinchwad, Pune, said:

“It has been a very eventful year for us, and our long-standing association with Divine Solitaires has been fruitful. We have seen an increase in customer walk-ins, which has been encouraging for our business. Having the TSFI bumper prize winner emerge from our store is a matter of great pride for us. It is wonderful to see a customer from our store win a prize in a festival celebrated across India. We look forward to continuing our association with Divine Solitaires and being part of more such initiatives in the future.”

Divine Solitaires continues to focus on making solitaire buying more transparent through its 123-parameter Quality Guarantee, standardised pricing and consumer-focused post-purchase benefits.

As the brand looks ahead to Dhanteras and the festive buying season, Divine Solitaires aims to encourage more consumers to consider a solitaire for their first meaningful jewellery purchase through festive offers and engaging customer initiatives.

With its focus on quality, transparent pricing and consumer confidence, the brand aims to further strengthen its position in India’s solitaire jewellery market. Going forward, Divine Solitaires plans to introduce more initiatives that bring solitaires closer to consumers and make the buying experience more rewarding.

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