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GJEPC Leadership Meets Finance Minister to Seek Relief Measures Amid U.S. Tariff Impact

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 The Gem & Jewellery Export Promotion Council (GJEPC) leadership, led by Chairman Kirit Bhansali, along with Vice Chairman Shaunak Parikh and Executive Director Sabyasachi Ray, met the Hon’ble Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman today to seek urgent relief measures for the gem and jewellery sector, which has been severely impacted by the recent 50% tariff imposed by the United States.

Kirit bhansali

Speaking after the meeting, kirit Bhansali said, “We are pleased that India–U.S. trade discussions have resumed, which is encouraging news. However, the process may take time, and until a resolution is achieved, it is essential to introduce relief measures to help the sector survive and sustain employment. We have requested allowing SEZ units to undertake reverse job work and DTA sales to keep factories and artisans engaged, extending export obligation periods for U.S. shipments, and providing an interest moratorium on packing credit and working capital loans to ease financial stress. These measures will not only help safeguard jobs but also support the competitiveness of Indian exporters during this challenging period. We are grateful to the Hon’ble Finance Minister for giving a patient hearing to our concerns and assuring support.”

During the meeting, Mr. Kirit Bhansali thanked the Finance Minister for the landmark GST reforms that have benefitted the sector.

The Council requested interventions to help the sector survive and sustain employment until the ongoing India–U.S. trade negotiations are concluded. These included measures such as allowing reverse job work and DTA sales by SEZ units, extending export obligation periods for U.S. shipments, providing an interest moratorium on packing credit and working capital loans, and offering liquidity support to exporters.

The delegation also requested that the India Jewellery Park be recognized as an industrial park and included in the Harmonised Master List of Infrastructure, so it can avail all benefits applicable to industrial parks.

The Finance Minister gave a patient hearing to the industry’s requests and assured full support to the sector, emphasizing the government’s commitment to sustain exports, protect jobs, and maintain the competitiveness of Indian gem and jewellery companies during this challenging period

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This Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe

Kushals Fashion Jewellery Unveils A Vibrant Ganeshotsav Edit Blending Traditional Artistry With Contemporary Festive Style.

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Ganesh Chaturthi is a celebration filled with colour, culture and beautiful traditions—and jewellery is an essential part of the festive dressing. Bringing together the richness of Indian artistry with contemporary festive styling, Kushals Fashion Jewellery presents its Ganeshotsav collection, an edit created for making a statement this festive season.

Inspired by the grandeur of temple jewellery and traditional Indian motifs, the collection puts Ganesha at the heart of its designs, alongside intricate peacocks, elephants, florals, paisleys and ornamental patterns. The pieces bring a sense of occasion to festive dressing while retaining the versatility to be styled in a contemporary way.

Crafted in 18K gold-plated fashion jewellery with a premium finish, the collection features statement necklaces, ornate jhumkas, naths, detailed rings and intricately designed bangles. Ruby and green coloured stones, pearls and colourful beads add pops of colour against the rich gold finish, giving the jewellery a vibrant yet sophisticated festive appeal.

The standout necklaces feature Ganesha motifs and temple-inspired designs, making them the highlight of any festive outfit. The jhumkas bring the same intricate detailing, while the statement rings and bangles offer an opportunity to mix, match and layer. From a single hero piece to a more maximal festive stack, the collection is designed to work with different jewellery moods.

For Ganesh pujas, family celebrations and festive get-togethers, the collection pairs effortlessly with sarees, suits, kurtas and contemporary ethnic attire. A statement necklace can transform a classic saree look, while layered bangles, statement rings or ornate jhumkas can add just the right amount of festive drama to a simpler outfit.

The Kushals Ganeshotsav Collection is now available across 130+ stores and online at https://www.kushals.com/pages/ganesh-chaturthi-collection

Images: Ganeshotav collection_

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