National News
GJEPC Launches GCC Design Lab Initiative to Help SAJEX Exhibitors Cater to Saudi Market
The Gem & Jewellery Export Promotion Council (GJEPC), in collaboration with its knowledge partner—the UAE-based World Academy of Design (WAOD)—hosted a virtual briefing to introduce an innovative cross-cultural initiative titled GJEPC x GCC Design Lab: Co-Creating for SAJEX. This initiative is designed to bridge Indian jewellery manufacturers with creative talent from the Gulf region, helping them better understand and design for the Saudi Arabian market.
Opening the session, Ms. Dolly Choudhary, Director of Promotions & Marketing at GJEPC, outlined the goals of the initiative, which aims to foster collaboration between SAJEX exhibitors and GCC-based designers. The program seeks to co-create jewellery collections that are not only aesthetically appealing but also culturally and commercially aligned with Saudi consumer preferences.
As a next step, a two-day, in-person design workshop will take place in Mumbai. Ten handpicked designers from the GCC region will collaborate closely with participating SAJEX exhibitors. These design mentors will provide hands-on guidance to help exhibitors curate collections that resonate with the Saudi market’s unique tastes and cultural context.
Ms. Mahima Varma, Co-partner at WAOD, offered key insights into the design directions favored by consumers in the GCC. She highlighted the region’s distinct aesthetic preferences, cultural nuances, and style expectations that shape jewellery purchasing decisions.
The virtual session saw enthusiastic participation from SAJEX exhibitors, many of whom expressed strong interest in leveraging the initiative to deepen their understanding of GCC design sensibilities and consumer behavior. The initiative marks a strategic step in enhancing India’s jewellery exports to Saudi Arabia through culturally attuned, collaborative design innovation.
National News
VBJ Brings Its Signature Jewellery Showcase To Trichy This Aadi
~ Explore The Widest Range Of Gold, Diamond, Solitaire and Precious Stone Jewellery ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery exhibition in Trichy on 29th & 30th July 2026 at Ramyas Hotel, Swarnam Hall, Williams Road, Cantonment, Trichy. Building on the immense love and patronage received from customers across the region, VBJ is bringing its signature collections closer to jewellery connoisseurs in the city, along with an exclusive Aadi offer of 20% off on Making Charges and Value Addition (VA) on gold, diamond, solitaire, precious stone and bridal jewellery.
The exhibition will present an extensive selection of jewellery collections featuring bridal masterpieces, elegant necklaces, bangles, earrings, rings, chains, gemstones and contemporary everyday designs. Thoughtfully curated to cater to evolving customer preferences, the showcase reflects VBJ’s enduring legacy of exceptional craftsmanship and uncompromising quality.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“Trichy has always been an important market for us, and we are delighted to bring our exclusive jewellery exhibition to the city once again. As we prepare to open our new showroom here, this exhibition is our way of celebrating the trust and affection customers have shown us over the years. We warmly invite everyone to explore our exquisite collections and make the most of our exclusive Aadi offers.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:
“This exhibition brings together some of VBJ’s finest signature collections, featuring an extensive range of gold, diamond, solitaire and precious stone jewellery. Whether customers are looking for heirloom bridal masterpieces or elegant everyday designs, the showcase offers something for every jewellery lover. With our exclusive Aadi offers, we are delighted to make this experience even more special.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Karur Bypass Road, Trichy, soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship. The exhibition will remain open from 11 AM to 8 PM on both days.
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