National News

GJEPC exporter mentorship programme provided in-depth guidance

GJEPC has successfully completed the 7th session of its Exporter Mentorship Programme (EMP) on 23rd January 2025. Held virtually, this session focused on “Policy Incentives for Exporters” and aimed at empowering participants with vital information to excel in international markets.

Published

12 months ago

January 24, 2025

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The key speakers were Mr. K.K. Duggal, Director (Policy), GJEPC and Ms. Archana Gautam, Assistant Director (Policy), GJEPC. They elaborated on crucial policy measures, including the operations of Special Notified Zones (SNZ) in Mumbai and Surat under Para 4.49 of the Foreign Trade Policy, the Diamond Imprest Licence, Safe Harbour Rates for foreign mining companies, Import Duty Structures, Duty-Free Precious Metals, Duty Drawback Scheme, among several others.

With over 65 participants, the session provided in-depth guidance on leveraging policy frameworks to boost exports. The EMP initiative continues to assist aspiring exporters, promoting growth and innovation in the gem and jewellery sector.

National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

Published

48 minutes ago

January 20, 2026

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.