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GJEPC Conducts Intensive Training for Customs Officials in Kolkata to Strengthen Gem & Jewellery Appraisal

Four-day programme enhances officers’ expertise in gemstone identification, metal purity testing, and valuation to support smoother export operations.

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The Gem & Jewellery Export Promotion Council (GJEPC) Kolkata Regional Office successfully conducted a four-day Gold Appraiser and Valuer Training Programme from 1st to 4th December 2025 at the Kolkata Customs Air Cargo Commissionerate. The initiative aimed to enhance the technical capabilities of customs officers involved in handling gems, precious stones, gold, and jewellery shipments.

Led by Koushik SV, Head of Skill Development, GJEPC, the sessions covered critical areas including gemstone and diamond identification, precious metal purity testing using XRF technology, and essential assaying and valuation methodologies. The training was designed to equip officers with practical, hands-on skills to ensure accurate assessment and faster clearances.

Pankaj Parekh, Regional Chairman – East, GJEPC, emphasised that efficient export facilitation depends on knowledgeable and well-trained customs officers. He noted that capacity-building programmes like this significantly contribute to the industry’s ease of doing business.

The programme concluded with a certificate distribution ceremony graced by Chief Guest R. Srinivasa Naik, IRS, Chief Commissioner of Customs, and Guest of Honour Shri Shivaji Dange, IRS, Principal Commissioner of Customs (Airport & ACC). Joint Commissioner Shilpi Srivastava and senior officials were also present. In his remarks, Srinivasa Naik commended GJEPC for organising the initiative and encouraged more such training efforts to enhance operational efficiency at the cargo shed.

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iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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