New Premises
PMJ Jewels Opens Landmark Store in Anakapalle
The new showroom, inaugurated by Shri Ramkey, showcases over 20,000 handcrafted designs and hosts a special 10-day exhibition.
PMJ Jewels strengthened its retail presence in South India with the launch of a new showroom in Anakapalle, Andhra Pradesh, on December 1, 2025. Located beside DCB Bank on the Main Road, the store reinforces the brand’s ongoing expansion across the region.
The showroom was inaugurated by Chief Guest Shri Ramkey, son-in-law of Shri Konathala Ramakrishna, MLA of the Anakapalle Constituency. Speaking at the opening, he noted that the new outlet would enhance customer access to trusted craftsmanship and further elevate Anakapalle’s jewellery retail landscape.
With a heritage spanning 60 years, PMJ Jewels announced that the new store features over 20,000 handcrafted designs, including bridal sets, groom collections, half-saree jewellery, gifting lines, occasion wear, lightweight pieces, celebration rings, mangalsutras and the signature PMJ Jewels Superstar bracelet.
As part of the launch celebrations, the brand is hosting a 10-day jewellery exhibition at the showroom. The event showcases rare creations, limited-edition bridal collections and regionally inspired designs crafted to reflect South India’s diverse traditions.
State Head Hyder Ali highlighted that the Anakapalle store aims to build enduring customer relationships, while Cluster Head Anand Jilagam added that the expansion aligns with PMJ Jewels’ commitment to craftsmanship, quality and customer service.
The company also reiterated its focus on transparency, noting that all stores are equipped with Diamond Testing Machines (DTMs). All jewellery continues to be crafted in-house by skilled karigars, maintaining the brand’s long-standing emphasis on handcrafted excellence.
Ananya Jewels, a brand defined by its distinctive design philosophy, bespoke craftsmanship and highly personalised client experience, has opened its first boutique in Hyderabad’s vibrant Kavuri Hills. The opening marks the brand’s first expansion beyond Bengaluru.
Designed as a boutique rather than a conventional jewellery showroom, the Hyderabad store offers a warm, intimate setting where every client receives a highly personalised experience. The space showcases Ananya Jewels’ signature collections of contemporary diamond jewellery, alongside bespoke creations, engagement rings, bridal jewellery, solitaire pieces and everyday fine jewellery. Every collection reflects the brand’s distinctive design philosophy, exceptional craftsmanship and commitment to certified diamonds, offering clients jewellery that is as timeless as it is thoughtfully designed.
Rohan Hemdev, Director, Ananya Jewels said:
“We don’t see Hyderabad as our second store. We see it as the beginning of our relationship with the city. Over the years, we’ve admired Hyderabad’s appreciation for fine craftsmanship and beautifully made jewellery. Increasingly, we’re also seeing a growing appreciation for contemporary, thoughtfully designed diamond jewellery, making it a natural extension of the philosophy on which Ananya was built. As we take this next step, our commitment remains unchanged – to build lasting relationships with every client and create jewellery that is deeply personal, timeless and meaningful.”
Dheeraj Hemdev, Director, Ananya Jewels said :
“From the very beginning, our vision has been to create more than a jewellery store – we wanted to create a destination where clients feel comfortable taking their time, exploring distinctive designs and collaborating with us to create pieces that truly reflect their personality. Our Hyderabad boutique has been designed with that same philosophy, bringing together thoughtful design, exceptional craftsmanship and a highly personalised experience. We look forward to becoming a part of our clients’ most cherished milestones and building relationships that last for generations.”
As Ananya Jewels begins its journey in Hyderabad, the brand remains committed to the philosophy that has guided it for nearly two decades – creating thoughtfully designed diamond jewellery that is as enduring in its craftsmanship as it is timeless in its appeal.
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