PMJ Jewels strengthened its retail presence in South India with the launch of a new showroom in Anakapalle, Andhra Pradesh, on December 1, 2025. Located beside DCB Bank on the Main Road, the store reinforces the brand’s ongoing expansion across the region.

The showroom was inaugurated by Chief Guest Shri Ramkey, son-in-law of Shri Konathala Ramakrishna, MLA of the Anakapalle Constituency. Speaking at the opening, he noted that the new outlet would enhance customer access to trusted craftsmanship and further elevate Anakapalle’s jewellery retail landscape.

With a heritage spanning 60 years, PMJ Jewels announced that the new store features over 20,000 handcrafted designs, including bridal sets, groom collections, half-saree jewellery, gifting lines, occasion wear, lightweight pieces, celebration rings, mangalsutras and the signature PMJ Jewels Superstar bracelet.

As part of the launch celebrations, the brand is hosting a 10-day jewellery exhibition at the showroom. The event showcases rare creations, limited-edition bridal collections and regionally inspired designs crafted to reflect South India’s diverse traditions.

State Head Hyder Ali highlighted that the Anakapalle store aims to build enduring customer relationships, while Cluster Head Anand Jilagam added that the expansion aligns with PMJ Jewels’ commitment to craftsmanship, quality and customer service.

The company also reiterated its focus on transparency, noting that all stores are equipped with Diamond Testing Machines (DTMs). All jewellery continues to be crafted in-house by skilled karigars, maintaining the brand’s long-standing emphasis on handcrafted excellence.