National News
GJEPC Charts $100 Billion Export Vision for India’s Gem & Jewellery Sector at select Industry sectors meet chaired by Hon’ble PM Shri Narendra Modi
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), was invited to attend the meeting organised with selected representatives of various industry sectors that contribute majorly to India’s merchandise exports chaired by Hon’ble Prime Minister Shri Narendra Modi at New Delhi, on 3rd November 2025. Kirit Bhansali was representing the Gems & Jewellery sector that contributes 7% to India’s Merchandise Exports. The meeting was convened to seek inputs from leading export sectors on measures to strengthen India’s competitiveness in global trade.

Utilizing the opportunity to speak at the occasion, Kirit Bhansali presented key Policy Reforms on behalf of the gems and jewellery sector, which contributes US$30 billion in exports, US$85 billion in domestic sales, and provides direct employment to over 42 lakh people across India.
He thanked the Hon’ble Prime Minister for his visionary leadership behind the India–UAE CEPA, which greatly boosted India’s gems and jewellery exports, with plain gold jewellery growing 47.4% annually between FY2023 and FY2025. Mr. Bhansali also lauded the FTAs with the UK, Australia, and EFTA nations and expressed confidence that the upcoming US BTA and India–EU FTA would further strengthen India’s global trade leadership.

Kirit Bhansali said, “It was an honour to join the select industry meet chaired by Hon’ble Prime Minister Shri Narendra Modi. Under his visionary leadership, India’s gem and jewellery sector has achieved remarkable growth and ease of doing business. With his continued guidance, we are confident of surpassing US$100 billion in exports and building a US$500 billion domestic market by 2047, making India the global hub for gems and jewellery.”
Kirit Bhansali presented key policy recommendations aimed at accelerating exports and strengthening India’s manufacturing ecosystem, noting that to remain globally competitive with leading trade hubs such as Belgium, London, the USA, and the UAE, India needs to establish an efficient and trade-friendly business environment.
1) Enhance ease of doing business in the sector
- Amendment of Customs Act,1962 – Just as major reforms in India’s Criminal Code and the introduction of faceless provisions in the Income Tax system, the industry now hopes to see similar modernisation of the Customs Act, 1962 – which include implementation of a Risk Management System, and AI-based digital appraisals. These measures will make customs procedures faster, more transparent, and cost-efficient — significantly enhancing India’s ease of doing business and global competitiveness.
2) Facilitate affordable credit for export business in the sector
In competing economies, exporters enjoy significantly lower interest rates on export finance. To ensure a level playing field, GJEPC requested the Government to introduce a special scheme offering export credit at concessional rates, particularly benefiting MSME units.
With India’s banking system strengthened by recent reforms, extending interest subvention and ECGC premium subsidies will further enhance exporters’ cost competitiveness and boost India’s share in global trade.
- Early Passage of the SEZ Act Amendment: Nearly 65% of India’s studded jewellery exports originate from SEZ units. GJEPC urged the Government to expedite the passage of the SEZ Act amendment, which will allow limited domestic sales with fair duty adjustment and enable optimal utilisation of idle capacity during off-seasons — improving productivity, efficiency, and employment stability.
3) Formulation of a National Gem & Jewellery Park Policy
Kirit Bhansali proposed the formulation of a National Gem & Jewellery Park Policy, similar to those existing for the textile and leather sectors, to strengthen domestic manufacturing ecosystems and attract global investment into India’s gem and jewellery value chain.
He further urged the Hon’ble Prime Minister to prepare a White Paper on Gems & Jewellery Sector based on the inputs recently submitted by GJEPC to NITI Aayog and the findings of the Exim Bank report released recently.
Additionally, GJEPC has requested the Ministry of Finance to simplify export–import procedures and customs processes for the gem and jewellery sector. Such measures are vital to ensure ease of doing business on par with leading global trading destinations.
Emphasizing the broader vision, he noted that India must evolve into a true trading economy to fully realize its potential — an opportunity that remains largely untapped.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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