DiamondBuzz
GJEPC and De Beers Group forge strategic collaboration to promote natural diamonds
De Beers Group, the world’s leading diamond company, and the Gem & Jewellery Export Promotion Council (GJEPC), India’s apex jewellery trade body, today announced the commencement of a strategic collaboration to strengthen the natural diamond narrative within the Indian gem and jewellery trade.
The collaboration titled INDRA – Indian Natural Diamond Retailer Alliance, will focus on supporting independent retailers in India with tools that go beyond the traditional trade. For example, leveraging Artificial Intelligence to measure marketing campaign impacts.
From in-store visual merchandising to immersive experiences and superior in-store storytelling and customer engagement, INDRA aims to uplift retail training in India. Furthermore, it will support local jewellers in strengthening India’s consumer connection to natural diamonds more deeply with meaningful storytelling through regional languages.
The collaboration will officially commence in January 2025, at which GJEPC members will be able to enrol in the programme.
DiamondBuzz
Motorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
A 25-carat, 1,800-diamond Masterpiece Inspired by Formula 1 circuits Takes Centre Stage at the Glamour on the Grid ahead of the Australian Grand Prix
At the glamorous lead-up to the Australian Grand Prix, Hannah St John, partner of Liam Lawson, made a striking statement at the Glamour on the Grid event with a one-of-a-kind diamond necklace that seamlessly blended motorsport and haute jewellery.
Titled “La Velocit” (The Speed), the necklace was crafted by Australian atelier Martin Rogers Jewellery. The extraordinary piece features approximately 1,800 diamonds totalling 25 carats, intricately arranged to trace the outlines of iconic Formula 1 circuits from the global racing calendar.
A true testament to craftsmanship, the necklace required an estimated 250–300 hours of meticulous handwork, including weeks dedicated solely to precision diamond setting. Valued at around AUD $500,000 (approximately $350,000 USD), the piece stands as a bold fusion of speed, design, and luxury artistry.
Blurring the lines between engineering inspiration and fine jewellery, “La Velocità” captured attention across the paddock, proving that Formula 1’s influence extends far beyond the track.
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Akshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions
Motorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
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National News18 hours agoAKSHAY TRITIYA 2026 – Healthy Footfalls, Jewellery Sales Across India, Estimated 18–20 Tonnes Of Business Recorded
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National News14 hours agoAkshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions
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DiamondBuzz17 hours agoMotorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
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New Premises17 hours agoKalyan Jewellers Expands Its Maharashtra Footprint with a New Showroom in Ambernath
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.