Connect with us

DiamondBuzz

GJEPC and De Beers Group forge strategic collaboration to promote natural diamonds

Published

on

De Beers Group, the world’s leading diamond company, and the Gem & Jewellery Export Promotion Council (GJEPC), India’s apex jewellery trade body, today announced the commencement of a strategic collaboration to strengthen the natural diamond narrative within the Indian gem and jewellery trade.

The collaboration titled INDRA – Indian Natural Diamond Retailer Alliance, will focus on supporting independent retailers in India with tools that go beyond the traditional trade. For example, leveraging Artificial Intelligence to measure marketing campaign impacts.

From in-store visual merchandising to immersive experiences and superior in-store storytelling and customer engagement, INDRA aims to uplift retail training in India. Furthermore, it will support local jewellers in strengthening India’s consumer connection to natural diamonds more deeply with meaningful storytelling through regional languages.

The collaboration will officially commence in January 2025, at which GJEPC members will be able to enrol in the programme.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

DiamondBuzz

CVD Synthetic Fashioned To Imitate A Rough Natural Diamond

The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond

Published

on

The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.

No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.

The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.

Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x