National News
GJC requests formation of Gujarat State Level Vigilance Committee to safeguard jewellers’ interests
The All India Gem and Jewellery Domestic Council (GJC) today announced that it has formally requested the Government of Gujarat to establish a State Level Vigilance Committee dedicated to protecting the interests of jewellers across the state.
A high-level delegation from GJC, led by Chairman Rajesh Rokde, Vice Chairman Avinash Gupta, Director Salim Daginawala, ZCM Avi Shah, Bharat Zaveri, and National Secretary Mitesh Dhorda, met with Shri Harsh Sanghavi , Honourable Deputy Chief Minister of Gujarat, to present the proposal.
The meeting was described as extremely positive, with GJC expressing confidence in receiving strong support from the Honourable Minister and the Government of Gujarat for the swift implementation of the committee.
Key Highlights of the Proposal
- Formation of Gujarat State Level Vigilance Committee to safeguard jewellers from undue harassment.
- Involvement of key local jewellers to ensure fair representation and transparency.
- Joint preparation of SOPs by jewellers and authorities to streamline processes and build trust.
- Shri Devendra Fadnais ji, Honourable Chief Minister of Maharashtra, Minister of State for Home (Rural), Housing, School, Education, Cooperation and Mining, Shri Pankaj Bhoyar ji and Smt Chitra Kishor Wagh, Member of Legislative Council played a leading role in implementing Dakshata Committee Model in Maharashtra. GJC shall be using this as benchmark for effective implementation in Gujarat.
- Creation of District-Level and City-Level Committees under GJC to strengthen vigilance and provide localized support to jewellers.

Rajesh Rokde, Chairman, GJC, said: “The establishment of a Gujarat State Vigilance Committee will be a landmark step in ensuring that jewellers can operate without fear of harassment, while maintaining compliance and transparency. Alongside the state committee, GJC will also form district and city-level committees to provide grassroots support and ensure jewellers’ concerns are addressed swiftly.
We are grateful to Shri Harsh Sanghavi ji for his positive response and look forward to working closely with the Government of Gujarat to bring this initiative to life. We are also thankful to our valued members Zaveribhai Mandalia, Bharatbhai Mandalia and Avibhai Shah for facilitating this important meeting”
Avinash Gupta, Vice Chairman, GJC, added: “This initiative will create a structured mechanism where jewellers and authorities work hand-in-hand to prepare SOPs and resolve issues collaboratively. By involving local jewellers at every level—state, district, and city—we can ensure fairness, accountability, and a strong support system across Gujarat. We are confident that this model will set a benchmark for other states as well.”

National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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National News51 minutes agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
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