BrandBuzz
GIVA Unveils VEDA: Bangalore’s Newest Premium Jewellery Destination
Where Ancient Wisdom Meets Contemporary Luxury
GIVA, India’s leading fine jewellery brand, today marks a landmark moment with the launch of VEDA, a first-of-its-kind premium jewellery experience in Bangalore. More than a store, VEDA is a destination where heritage craftsmanship, ethical luxury, and deeply personal storytelling converge.
Derived from the Sanskrit word for knowledge, VEDA embodies a commitment to conscious luxury. The brand stands at the confluence of ancient wisdom and modern values, bringing awareness, integrity, and intention to every piece it creates.
Step into a world where grand interiors are as thoughtfully curated as the collections they house. VEDA offers an immersive jewellery journey designed for those who seek more than adornment. They seek meaning. At the heart of VEDA is an exclusive private viewing room, where guests experience a personalised consultation away from the world, making every milestone feel truly ceremonial.
VEDA’s collections are built around life’s most significant moments, weddings, milestones, and timeless celebrations. The silver range spans Kundan, pearl, and temple collections, each rooted in craft traditions that have stood the test of time. In gold, VEDA offers pieces across the full spectrum of a woman’s life, from understated everyday wear to show-stopping occasion jewellery, alongside Polki and lab-grown diamond collections for those seeking something truly exceptional.
Every piece is ethically sourced, traceable from origin to creation, and backed by full certification of quality and authenticity. Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds, but created with zero environmental impact.
VEDA offers 0% deduction on gold, ensuring customers receive the full value of their gold at the time of exchange, with complete transparency and no hidden costs.
Made to Order in 12–14 Days
VEDA’s signature Made-to-Order offering allows customers to commission bespoke jewellery crafted specifically for them, delivered in just 12 to 14 days. Each piece is handcrafted by master artisans who bring generations of skill to their work, honouring traditional techniques while embracing contemporary design.
BrandBuzz
Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
The collaboration Blends Jewellery and Beauty Through Influencer-Led Campaigns Inspired By Modern, Everyday Lifestyles.
Mia by Tanishq has partnered with Lakmé to create a lifestyle-driven collaboration that brings together jewellery and beauty as essential elements of everyday self-expression.
The initiative combines Mia’s Sunkissed Collection with Lakmé’s 9-to-5 Hya Beach Edit, reflecting the evolving preferences of young Indian consumers who increasingly view style, beauty, and accessories as part of their daily identity rather than something reserved for special occasions.
The collaboration was preceded by a week-long teaser campaign designed to build anticipation before its official launch. At its core is an influencer-led “summer styling stack” initiative featuring creators from the fashion, beauty, travel, lifestyle, and Get Ready With Me (GRWM) communities. Through immersive content, the campaign showcases how effortless jewellery and radiant beauty routines can seamlessly complement modern lifestyles.
The partnership taps into a significant cultural shift in consumer behaviour, where jewellery and beauty are becoming everyday expressions of confidence and individuality. Rather than focusing solely on weddings or festive celebrations, the campaign highlights styling inspirations that fit naturally into workdays, casual outings, travel experiences, and daily routines.
Over the coming months, Mia by Tanishq and Lakmé plan to extend the collaboration through a series of activations, festive campaigns, and lifestyle initiatives aimed at keeping the conversation around everyday style and self-expression alive.
Backed by the legacy of Tanishq, Mia has established itself as a contemporary jewellery brand known for bold, minimal, and versatile designs. The brand currently operates more than 250 exclusive stores across 75 cities in India, catering to a new generation of consumers seeking jewellery that complements their everyday lives.
Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
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Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.