Brand Talks
GIVA Announces the ‘GIVA Exchange Fest’ Across All Stores Starting This December
A category-leading exchange fest offering unmatched value to customers nationwide
GIVA, India’s leading fine jewellery brand,announces the launch of the GIVA Exchange Fest, a special in-store programme starting December 1st across all GIVA Exclusive Brand Outlets (EBOs). The initiative invites customers to bring in their old jewellery pieces and earn Rs.200 for every piece exchanged, making it easier than ever to refresh their personal collection.
The GIVA Exchange Fest reinforces the brand’s commitment to making real jewellery more accessible, sustainable, and exciting for consumers. By encouraging customers to exchange pieces they no longer use, GIVA opens the door to exploring new designs, discovering fresh favourites, and celebrating the season with renewed sparkle.

Launching the initiative Anirudh Kudva, Chief Revenue Officer, GIVA said: “The GIVA Exchange Fest, we are making the jewellery shopping experience more rewarding and accessible. Our conversations with customers have consistently shown that while they treasure their jewellery, their tastes evolve. Many pieces simply sit unused. This insight shaped the programme giving customers a way to create value from jewellery they no longer wear, and opening up the joy of discovering something new.”
Each jewellery piece returned will earn customers ₹200 in their GIVA wallet delivered digitally and valid for six months as per applicable terms. The Exchange Fest will be available exclusively across GIVA Exclusive Brand Outlets starting December 1st, where this value can be redeemed on jewellery of their choice with applicable savings on both silver and gold collections.
As India’s leading D2C fine jewellery brand, GIVA continues to push the boundaries of accessibility, innovation and customer delight. The GIVA Exchange Fest stands out as a first-of-its-kind initiative in the category designed to encourage thoughtful consumption while giving customers meaningful value for jewellery pieces they no longer use. By inviting customers to return old pieces and explore fresh designs, GIVA is aiming to make jewellery discovery more rewarding, sustainable and personal. The brand’s goal is simple: to help customers refresh their collection with ease, engage more deeply with GIVA’s signature aesthetics, and experience the joy of finding something they truly love.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
-
International News2 hours agoFluorescent Diamonds: GIA to Introduce Clearer Guidance
-
GlamBuzz2 hours agoRegal Jewellers appoints Vijay Sethupathi and Simran as brand ambassadors for Tamil Nadu
-
National News3 hours agoIndia’s Consul General to Dubai, Shri V V Reddy, Interacts with BDB Committee
-
National News3 hours agoShankesh Jewellers Ltd. Unveils New Corporate Office at Kalbadevi Road, Mumbai

