National News
GIVA Announces the ‘GIVA Exchange Fest’ Across All Stores Starting This December
A category-leading exchange fest offering unmatched value to customers nationwide
GIVA, India’s leading fine jewellery brand,announces the launch of the GIVA Exchange Fest, a special in-store programme starting December 1st across all GIVA Exclusive Brand Outlets (EBOs). The initiative invites customers to bring in their old jewellery pieces and earn ₹200 for every piece exchanged, making it easier than ever to refresh their personal collection.
The GIVA Exchange Fest reinforces the brand’s commitment to making real jewellery more accessible, sustainable, and exciting for consumers. By encouraging customers to exchange pieces they no longer use, GIVA opens the door to exploring new designs, discovering fresh favourites, and celebrating the season with renewed sparkle.
Launching the initiative Anirudh Kudva, Chief Revenue Officer, GIVA said: “The GIVA Exchange Fest, we are making the jewellery shopping experience more rewarding and accessible. Our conversations with customers have consistently shown that while they treasure their jewellery, their tastes evolve. Many pieces simply sit unused. This insight shaped the programme giving customers a way to create value from jewellery they no longer wear, and opening up the joy of discovering something new.”
Each jewellery piece returned will earn customers ₹200 in their GIVA wallet delivered digitally and valid for six months as per applicable terms. The Exchange Fest will be available exclusively across GIVA Exclusive Brand Outlets starting December 1st, where this value can be redeemed on jewellery of their choice with applicable savings on both silver and gold collections.
As India’s leading D2C fine jewellery brand, GIVA continues to push the boundaries of accessibility, innovation and customer delight. The GIVA Exchange Fest stands out as a first-of-its-kind initiative in the category designed to encourage thoughtful consumption while giving customers meaningful value for jewellery pieces they no longer use. By inviting customers to return old pieces and explore fresh designs, GIVA is aiming to make jewellery discovery more rewarding, sustainable and personal. The brand’s goal is simple: to help customers refresh their collection with ease, engage more deeply with GIVA’s signature aesthetics, and experience the joy of finding something they truly love.
National News
GJC welcomes RBI’s 25 basis point repo rate cut
Seen as a boost to economic growth and sectoral stability
The All India Gem and Jewellery Domestic Council (GJC) welcomes the Reserve Bank of India’s announcement of a 25 basis point cut in the key repo rate. This progressive and timely measure reflects the Hon’ble Prime Minister and the Finance Minister’s commitment to strengthening India’s economic environment.
The gem and jewellery sector, a vital contributor to employment and exports, will benefit significantly from this reduction in interest rates. Lower borrowing costs and improved liquidity will ease financial pressures, enhance business confidence, and support growth across the trade.
Rajesh Rokde, Chairman of GJC, said: “We sincerely appreciate the Government of India and the RBI for this supportive move. The repo rate cut will help the trade stabilise, sustain, and grow in the coming months. It is a welcome relief for our industry and will encourage investment, strengthen retail demand, and create a more conducive environment for expansion.”
Avinash Gupta, Vice Chairman of GJC, added: “This decision demonstrates the government’s proactive approach to nurturing economic growth. By easing financial pressures, the RBI has created an enabling environment for businesses in the gem and jewellery sector to flourish. We urge all our fellow members nationwide to take note of this positive development and utilise the benefit effectively, especially small and medium enterprises that form the backbone of our industry.”
The GJC believes this move will have a cascading positive impact across allied industries, empowering artisans, manufacturers, wholesalers, and retailers. With improved liquidity, jewellers will be better positioned to meet consumer demand during the upcoming festive and wedding seasons, further contributing to India’s economic momentum.
The Council reiterates its gratitude to the Government of India and the Reserve Bank of India for their continued support. This measure will strengthen the sector’s resilience and long-term growth, reinforcing India’s position as a global leader in gems and jewellery.
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