GIVA, India’s leading fine jewellery brand,announces the launch of the GIVA Exchange Fest, a special in-store programme starting December 1st across all GIVA Exclusive Brand Outlets (EBOs). The initiative invites customers to bring in their old jewellery pieces and earn Rs.200 for every piece exchanged, making it easier than ever to refresh their personal collection.

The GIVA Exchange Fest reinforces the brand’s commitment to making real jewellery more accessible, sustainable, and exciting for consumers. By encouraging customers to exchange pieces they no longer use, GIVA opens the door to exploring new designs, discovering fresh favourites, and celebrating the season with renewed sparkle.

Launching the initiative Anirudh Kudva, Chief Revenue Officer, GIVA said: “The GIVA Exchange Fest, we are making the jewellery shopping experience more rewarding and accessible. Our conversations with customers have consistently shown that while they treasure their jewellery, their tastes evolve. Many pieces simply sit unused. This insight shaped the programme giving customers a way to create value from jewellery they no longer wear, and opening up the joy of discovering something new.”

Each jewellery piece returned will earn customers ₹200 in their GIVA wallet delivered digitally and valid for six months as per applicable terms. The Exchange Fest will be available exclusively across GIVA Exclusive Brand Outlets starting December 1st, where this value can be redeemed on jewellery of their choice with applicable savings on both silver and gold collections.

As India’s leading D2C fine jewellery brand, GIVA continues to push the boundaries of accessibility, innovation and customer delight. The GIVA Exchange Fest stands out as a first-of-its-kind initiative in the category designed to encourage thoughtful consumption while giving customers meaningful value for jewellery pieces they no longer use. By inviting customers to return old pieces and explore fresh designs, GIVA is aiming to make jewellery discovery more rewarding, sustainable and personal. The brand’s goal is simple: to help customers refresh their collection with ease, engage more deeply with GIVA’s signature aesthetics, and experience the joy of finding something they truly love.