National News
GIA CEO PRITESH PATEL HOLDS INTERACTION WITH GJEPC IN MUMBAI
Industry Leaders Discuss Certification Costs, Small Diamond Pricing Pressures and Technology-Led Efficiency to Protect Market Transparency
Pritesh Patel, Group President and CEO of GIA, visited the GJEPC Head Office in Mumbai on 16 December for an in-depth interaction with industry leadership on current market challenges and the evolving role of certification. He was accompanied by Amit Pratihari, Managing Director, GIA India Laboratory Pvt. Ltd.
Pritesh Patel was welcomed by Russell Mehta, Co-Convener, Diamond Panel, GJEPC; Ashish Mehta, Co-opted Member, Diamond Panel, GJEPС; Sabyasachi Ray, Executive Director, GJEPC; and Dolly Choudhary, Director, PMBD, GJEPC.
Discussions centred on diamond pricing dynamics, particularly in small sizes, and the resulting pressure on certification economics. GJEPC members highlighted concerns that high certification costs could push more goods into uncertified parcel trade.
Pritesh Patel acknowledged the challenges and outlined GIA’s ongoing efforts in automation, technology investment and process optimisation to improve efficiency while maintaining global standards. Both sides stressed that affordable, widely adopted certification remains essential to safeguarding transparency, consumer confidence and the long-term health of the natural diamond industry.
National News
Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.
Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.
Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:

“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”
Kangana Ranaut added:
“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’

The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India

The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.

Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.
Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.
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