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GET-Diamonds to Launch World’s First Blockchain-Based Digital Diamond Certificate at JCK Las Vegas

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In a move poised to revolutionize the diamond industry, GET-Diamonds.com, in partnership with digital identity firm YourProof.id, will unveil the world’s first blockchain-based Digital Diamond Certificate (DDC) at the JCK Jewelry Show in Las Vegas on 6 June 2025.

This innovative certificate links a diamond’s grading report to a tamper-proof blockchain record, accessible through a secure digital wallet. Unlike traditional paper certificates, which are often lost or forgotten, the DDC is a verifiable digital asset — portable, secure, and impossible to misplace.

“About 80% of diamond buyers lose their certificates within months,” said Tim Goodman, CEO of GET-Diamonds and YourProof.id. “With YourProof.id, the certificate becomes part of the diamond’s story — safely stored, shareable, and rich in value.”

Beyond authentication, the DDC offers personalization features: retailers can embed branded content, educational videos, promotions, or even heartfelt messages — creating a digital experience for every diamond.

Built on Ethereum smart contracts and fully compliant with KYC/AML and GDPR standards, the DDC not only boosts trust and transparency but also helps safeguard brand value across the supply chain.

The innovation will also be highlighted at the WFDB Presidents’ Meeting in New York on 10–11 June, where dignitaries including Botswana President Duma Boko and U.S. Secretary of Commerce Howard Lutnick are expected to attend.

Available to WFDB and GET platform members starting at $25 per certificate, the DDC will soon integrate traceability data from Sarine, a leader in diamond tech.

Goodman concluded: “We’re setting a new global standard. Retailers will receive diamonds already certified with a DDC and can instantly transfer the certificate to their customer’s wallet at the point of sale. And if they don’t have a wallet? It only takes a minute to set one up — in-store or online.”

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Appoinment

Mytheresa Names Francis Belin as New CEO Effective January 2026

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Luxury retail veteran and former Christie’s Asia Pacific president to lead the high-end e-commerce platform as Michael Kliger transitions to head its parent company, LuxExperience.

Mytheresa has appointed Francis Belin as its new CEO, with his tenure beginning on January 1, 2026. Belin, who brings extensive experience from the luxury and jewellery sectors, will take over from Michael Kliger, who is set to become CEO of LuxExperience, Mytheresa’s parent company. LuxExperience expanded its portfolio last year by acquiring luxury platforms Net-a-Porter, Porter, and Yoox.

Belin joins Mytheresa following a nine-year stint at Christie’s, where he most recently served as President of Asia Pacific until October. His earlier roles include senior vice president for Swarovski Asia Pacific, managing director for Jaeger-LeCoultre in Japan, and management consultant at McKinsey & Company. He has also served on the boards of Enzo Jewelry and Ben Thanh Jewelry.

In a related leadership update, Mytheresa’s chief marketing and customer officer, Amber Pepper, was recently appointed CEO of the Natural Diamond Council.

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