Jewelry-tech startup Gemist has raised $6 million in seed funding to scale its first-of-its-kind, full-stack SaaS platform designed to transform the global custom jewelry market. The round was led by Entrada Ventures, with participation from The Artemis Fund and Collide Capital, bringing Gemist’s total funding to $9 million since its 2021 launch.

At the heart of Gemist’s platform is a customizable 3D visualization engine, offering photorealistic, real-time rendering that allows customers to design bespoke jewelry pieces online or in-store with confidence. The white-labeled solution empowers retailers to provide a seamless, branded design experience while streamlining production and sales.

Modernizing a $300 Billion Industry

Despite its global value, the $300 billion jewelry industry has remained technologically outdated, with many custom orders still managed manually—often involving lengthy email exchanges, CAD file iterations, and showroom visits.

Gemist addresses these inefficiencies by giving jewelers a digitally native, end-to-end solution for design, visualization, dynamic pricing, quoting, and checkout—fully integrated with their existing e-commerce infrastructure. 

“We’re solving the biggest pain point in the industry: how to confidently sell jewelry online,” said Madeline Fraser, Founder and CEO of Gemist. “Our platform gives every jewelry company the ability to let customers dream big – and buy without friction.”

Gemist reports that its users design more than 14,000 custom pieces weekly, with partner brands seeing up to 400% faster sales cycles and a 300% increase in average order value.

Michelle Berlinger, CEO of Berlinger Jewellery, said, “We’ve tried other tools, but nothing comes close to the realism and responsiveness of the Customise Experience. It cut our design process from days to minutes and helped customers confidently purchase high-ticket pieces without ever stepping into our showroom.”

Designed for Jewelers, Built for Growth

Gemist’s platform is accessible via web, tablet, and mobile, offering a fully brandable interface with features including real-time 3D styling, dynamic pricing, and omnichannel sales capabilities.

The new funding will fuel further development in advanced rendering, pricing tools, and deeper commerce integrations to support both digital and brick-and-mortar retailers.

“Gemist is bringing jewelry sales into the digital age,” said Julie Henley, Partner at Entrada Ventures. “Consumers demand personalization, transparency, and beautiful digital experiences. Gemist delivers all three, helping the industry grow without adding operational complexity.”

Headquartered in Los Angeles, Gemist is positioned as a leader in digital transformation for the jewelry sector—giving retailers the tools to enhance customer experience, speed up workflows, and unlock new revenue streams.