National News
Five Mangalsutras from Divine Solitaires for Indian brides
Bridal jewellery adorned by Indian brides holds a certain allure. Each gold, platinum and diamond piece reflects a unique and special story of love and commitment shared by the bride and groom.
To celebrate this joyous occasion that unites a couple and their families in holy matrimony, Divine Solitaires brings together a selection of stunning bridal natural diamond solitaire mangal sutras that are equal parts meaningful and mesmerising. From bold statement designs to delicate keepsakes that can be treasured forever, these mangal sutras truly stand out on a bride’s most cherished day.
Here are 5 mangalsutras we truly loved for creating those unforgettable bridal moments:
1.Solitaire Mangalsutra Studded in 18KT GOLD For her-MF3063

Two radiant heart motifs, each crowned with a sparkling solitaire, come together in this elegant 18KT gold mangalsutra to celebrate a love that feels beautifully connected. A modern, heartfelt emotion of togetherness, crafted to sit close to you, today and always.
2. Occasional Bridal Wear Solitaire Mangalsutra Studded in 18KT GOLD For her-MF3025

A graceful swirl of 18KT gold and shimmering diamonds frames a radiant solitaire, creating a mangalsutra that feels poetic and forever. With a delicate yet statement-making look, it’s made to honour the elegance and emotion of your most beautiful moments.
3.Evening Wear Occasional Wear Solitaire Mangalsutra Studded in 18KT GOLD For her-MF025

A stunning blend of tradition and radiance, this 18KT gold mangalsutra dazzles with its trio of solitaires framed in intricate, temple-inspired detailing. It feels like a piece crafted for life’s grandest evenings where every solitaire mirrors the joy, confidence and grace a women carries within.
4. Occasional Bridal Wear Solitaire Mangalsutra Studded in 18KT GOLD For her-MF3022

Delicate, symmetrical and beautifully poised, this 18KT gold mangalsutra brings together two pear-shaped halos and a striking central solitaire motif. It feels like a quiet celebration of grace, designed for the woman who shines effortlessly, whether it’s a special day or a moment all her own.
5. Occasional Bridal Wear Solitaire Mangalsutra Studded in 18KT GOLD For her-MF3024

A fluid, modern silhouette crafted in 18KT gold, this mangalsutra layers graceful curves with a sparkling line of diamonds, all leading to a brilliant solitaire at the centre. Elegant and understated, it feels like a quiet promise, beautifully grounding yet effortlessly refined for every moment you hold close.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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