DiamondBuzz
Fancy-Color Diamond Prices Dip Slightly Amid Global Trade Tensions
Market shows resilience despite U.S. tariff concerns, with vivid pink diamonds leading both gains and losses.
Prices of fancy-color diamonds declined modestly by 0.3% in Q1 compared to the previous quarter, as cautious consumer sentiment persists in light of looming U.S. tariffs, according to the Fancy Color Research Foundation (FCRF). Pink diamonds saw the smallest dip at 0.1%, with larger stones in the fancy-vivid category performing strongly—10-carat stones rose by 3%, while 5-carat stones were up 1.1%. However, 1.5-carat fancy-vivid-pink diamonds recorded a 2.3% drop, ranking among the quarter’s biggest losers.
Blue fancy-color diamond prices edged down 0.5%, reflecting a stable market trend, while yellow diamonds fell 0.7%. The most significant drop came from the 3-carat fancy-intense yellow, which declined 3%.
Despite short-term fluctuations, the long-term trend remains positive: since 2005, pink diamond prices have soared 394%, blues have risen 242%, and yellows have gained 49%.
“While global trade anxieties — particularly around renewed US tariff proposals — have undoubtedly created caution across luxury sectors, the fancy-color diamond market remained impressively composed,” said FCRF CEO Roy Safit. “In fact, given the sharp rhetoric around import duties and reshoring, many expected a more dramatic correction. Instead, the data shows a contained, strategic repositioning. It speaks to the market’s growing maturity and the defensive appeal of vivid-color diamonds.”
DiamondBuzz
Alrosa Launches Its First Long-Term Natural Diamond Promotion Programme Extending Through 2030
The Programme Brings Together Generic Marketing, Consumer Awareness Initiatives, Retail Support and Policy Advocacy To Reinforce The Value Proposition Of Natural Diamonds
Alrosa has launched its first long-term Natural Diamond Promotion Programme extending through 2030, marking a strategic effort to strengthen consumer demand for natural diamonds across major global jewellery markets.
The programme and policy advocacy to reinforce the value proposition of natural diamonds. Central to the strategy is the promotion of qualities such as rarity, authenticity, individuality, emotional significance and lasting value.
Designed as an omnichannel initiative, the programme will leverage digital platforms, in-store experiences and targeted consumer engagement campaigns. Alrosa plans to focus particularly on markets within the BRICS and Eurasian Economic Union (EEU) regions, with Millennials and Gen Z consumers identified as key audiences. The strategy also seeks to encourage new purchasing occasions, including self-gifting and milestone celebrations.
A significant pillar of the programme is consumer education aimed at clarifying the distinctions between natural and synthetic diamonds. Planned actions include support for consistent industry terminology, transparent product disclosure and enhanced detection capabilities at the retail level to help consumers make informed purchasing decisions.
Pavel Marinychev, CEO and Chairman of the Management Board of Alrosa, said:
“A natural diamond is a symbol of authenticity and significant lifetime moments. Our goal is to protect the unique properties of natural diamonds, honestly explain the differences between them and alternatives to consumers, help them make informed choices, and ultimately invest in the future and sustainable development of our entire category: from diamond mining to retail.”
The initiative complements recently introduced Russian regulations that require laboratory-grown products to be marketed as “synthetic” and restrict the use of traditional diamond terminology and grading standards for such products.
According to Alrosa, the programme is designed to support stakeholders across the diamond pipeline—from mining and manufacturing to retail—while enhancing consumer confidence and fostering sustainable long-term demand for natural diamond.
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