DiamondBuzz
Fancy-Color Diamond Prices Dip Slightly Amid Global Trade Tensions
Market shows resilience despite U.S. tariff concerns, with vivid pink diamonds leading both gains and losses.
Prices of fancy-color diamonds declined modestly by 0.3% in Q1 compared to the previous quarter, as cautious consumer sentiment persists in light of looming U.S. tariffs, according to the Fancy Color Research Foundation (FCRF). Pink diamonds saw the smallest dip at 0.1%, with larger stones in the fancy-vivid category performing strongly—10-carat stones rose by 3%, while 5-carat stones were up 1.1%. However, 1.5-carat fancy-vivid-pink diamonds recorded a 2.3% drop, ranking among the quarter’s biggest losers.
Blue fancy-color diamond prices edged down 0.5%, reflecting a stable market trend, while yellow diamonds fell 0.7%. The most significant drop came from the 3-carat fancy-intense yellow, which declined 3%.
Despite short-term fluctuations, the long-term trend remains positive: since 2005, pink diamond prices have soared 394%, blues have risen 242%, and yellows have gained 49%.
“While global trade anxieties — particularly around renewed US tariff proposals — have undoubtedly created caution across luxury sectors, the fancy-color diamond market remained impressively composed,” said FCRF CEO Roy Safit. “In fact, given the sharp rhetoric around import duties and reshoring, many expected a more dramatic correction. Instead, the data shows a contained, strategic repositioning. It speaks to the market’s growing maturity and the defensive appeal of vivid-color diamonds.”
DiamondBuzz
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
Oscar-Winning Actress Gives The Iconic Sixteen Stone Ring A Fresh, Empowering Meaning
Tiffany & Co. has unveiled its latest Love & Celebration campaign, starring Academy Award-winning actress Mikey Madison, who brings charm, wit and confidence to a refreshing take on modern love, self-expression and luxury jewellery.
In the campaign film, Madison appears in a classic black dress, seated at a vanity as soft music plays in the background. Opening the signature Tiffany Blue Box, she slips on the iconic Sixteen Stone solitaire diamond ring, originally created by legendary designer Jean Schlumberger in 1959.
What follows is a playful twist on the familiar “loves me, loves me not” ritual. As Madison moves the ring from one finger to another, she alternates between the two phrases while admiring herself in the mirror. The moment culminates with her placing the ring on her middle finger, switching off the music and confidently declaring, “I love me.” She closes the Tiffany box and walks away, leaving behind a powerful message of self-love, confidence and independence.
The campaign has resonated strongly with audiences, with many praising Madison’s effortless performance and the brand’s contemporary storytelling. Social media users described her as the perfect face for Tiffany’s evolving image, while others applauded the introduction of the Sixteen Stone solitaire as a meaningful everyday statement piece.
Madison, who won the 2025 Academy Award for her performance in Anora and became a Tiffany & Co. ambassador the same year, previously fronted the brand’s HardWear campaign.
Through Love & Celebration, Tiffany & Co. expands its traditional narrative around love beyond romance. The maison positions fine jewellery as a celebration of personal milestones, family bonds, friendships and, most importantly, self-appreciation. The campaign reflects the belief that love is personal, inclusive and defined by the wearer.
Alongside the film, Tiffany has also released a series of digital videos showcasing the brand’s diamond expertise, artisanal craftsmanship and nearly two centuries of heritage. The campaign further highlights the versatility of the Sixteen Stone collection—once designed as a wedding band and now reimagined as a striking solitaire ring suited for everyday wear.
With Mikey Madison’s confident portrayal, Tiffany & Co. delivers a modern message: the most meaningful diamond purchase can be the one made for yourself.
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