International News
Establish a distinct and unique brand positioning for natural diamonds: Kirit Bhansali at Doha Conference
Kirit Bhansali, Vice Chairman, GJEPC, delivered a keynote speech at the inaugural session of the Doha International Diamond & Gem Conference, addressing industry leaders and stakeholders. He outlined the pressing challenges facing the natural diamond industry and proposed strategic solutions to ensure its sustainable growth.
Highlighting key global concerns, Kirit Bhansali noted:
- Declining end demand in China, a major diamond and jewellery market after the USA.
- Global supply chain disruptions caused by the Russia-Ukraine conflict.
- Increasing competition from lab-grown diamonds consuming growing mindshare among consumers.
He emphasized three crucial steps to strengthen the natural diamond segment:

“In these unprecedented times, I urge all stakeholders in the diamond industry to rise above differences, unite as one, and take bold measures,” kirit Bhansali stated.
- Establishing a distinct and unique brand positioning for natural diamonds.
- Investing in aggressive marketing and promotion to enhance consumer aspiration.
- Positioning natural diamonds as an exclusive luxury commodity, balancing rarity and timeless value.
Kirit Bhansali also highlighted the strengthening trade relations between India and Qatar, with bilateral trade reaching $17.87 billion in 2022–23. He called for greater collaboration between Qatar’s jewellery sector and India’s world-class manufacturing capabilities and Qatar’s growing luxury market.
International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.



The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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