Aukera, one of India’s leading lab-grown diamond jewellery brands, has forayed into North India with two new stores in Gurugram and Noida. With this milestone, Aukera now has ten operational stores across Bengaluru, Hyderabad, and the National Capital Region (NCR), reflecting the brand’s steady rise and growing influence in the lab-grown diamond jewellery market.

The newly launched stores are strategically located at Good Earth Mall, Sector 50, Gurugram, and Wave One Mall, Sector 18, Noida, covering 1,500 sq. ft. and 2,000 sq. ft. respectively. In line with Aukera’s retail aesthetics, the stores seamlessly reflect the brand’s ethos of elegance, sophistication and contemporary with minimalistic decor allowing the jewellery to take centre stage. The store offers a well curated collection of solitaire engagement rings, bridal sets, necklaces, earrings, as well as the brand’s signature line “Echoes of Choice” and its recently launched Akshaya Tritiya special Infinity Diamond collection featuring a ‘no dosham’ diamond for prosperity and good luck.

Speaking at the launch, Lisa Mukhedkar, Founder and CEO of Aukera, said, “Expanding in North region is a key strategic priority for our brand. NCR is a vibrant community of trendsetters and home to a style forward audience that appreciates both tradition and innovation. We are proud to showcase our craftsmanship, unique designs, and high-quality lab-grown diamonds in this region through curated product lines that blend style, sophistication, and quality. With ambitious expansion plans, we aim to rapidly grow our network of stores in Delhi NCR, carving out a niche for ourselves in this dynamic market.”

North India is very important part of the jewellery market and crucial from a growth perspective. With its large, jewellery, conscious population and deep-rooted cultural connection to celebratory adornment, the market offers immense potential for meaningful customer engagement. Moreover, the city’s reputation as a hub for luxury and lifestyle makes it an ideal location for a brand like Aukera, which blends modern sensibilities with timeless elegance. The new stores in NCR are designed to offer customers a unique shopping experience and underscore the brand’s emphasis on authenticity with global standard certification from IGI ensuring the highest standards of authenticity and quality.

Prada S.p.A. has entered into a definitive agreement to acquire Gianni Versace S.r.l. from Capri Holdings Limited for €1.25 billion ($1.375 billion). This strategic acquisition unites two of Italy’s most iconic fashion houses and is expected to be finalized in the second half of 2025, pending regulatory approvals.

Versace will maintain its creative autonomy under the leadership of newly appointed Chief Creative Officer Dario Vitale. Donatella Versace will transition to the role of Chief Brand Ambassador, continuing her longstanding association with the brand. ​Prada plans to integrate Versace into its existing operational framework while preserving its unique brand identity. This approach aims to leverage Prada’s resources to revitalize Versace’s market presence.

Prada’s acquisition of Versace from Capri Holdings includes all of Versace’s business segments, encompassing its jewelry line. The deal covers Versace’s entire portfolio, which features ready-to-wear fashion, accessories, footwear, fragrances, home furnishings, and jewelry. ​ By integrating Versace’s jewelry offerings, Prada aims to enhance its presence in the luxury accessories market, complementing its existing brands like Miu Miu and Church’s. This comprehensive acquisition allows Prada to leverage Versace’s diverse product range and strong brand recognition to strengthen its position in the global luxury fashion industry.

Gargi by P. N. Gadgil & Sons is giving the classic sorry-not-sorry a glow-up. With the launch of its latest brand campaign, The Ultimate Cheat Code, Gargi positions itself as the go-to gifting solution for those everyday missteps that words alone can’t fix.

Forgot an anniversary? ‘Borrowed’ your sister’s favourite bag without asking? Promised to call back and… didn’t? We’ve all been there. Gargi’s new campaign leans into these relatable moments with a wink and a sparkle, offering jewellery as the ultimate get-out-of-trouble card.

A series of three digital films highlighting a different ‘oops’ moment will roll out through April and May 2025. The first film is live and running across YouTube, Instagram, Facebook, and top Marathi entertainment channels, including Star Pravah, Sony Marathi, and Colors Marathi. The campaign is also being showcased in theatres across Pune, Delhi, Indore, Nagpur, Thane, and Vashi.

Speaking about this, Aditya Modak, Co-founder of Gargi, said, “In today’s world, how we make amends has evolved. It’s not just about saying sorry but showing up with something that reflects thought and intent. The Ultimate Cheat Code captures this shift with wit and emotion, reminding people that sometimes, a thoughtful gift speaks louder than words.”

Backed by the legacy of P. N. Gadgil & Sons, Gargi has quickly carved its own space in India’s fashion jewellery segment with designs that are elegant, accessible, and crafted for today’s generation. Available across 4000+ pin codes, the brand has been expanding its offline footprint, with exclusive stores in cities like Pune, Thane, Indore, Aurangabad and Delhi NCR. With initiatives like celebrity collaborations, festive collections, and now The Ultimate Cheat Code, Gargi continues to blend emotion, aesthetics, and storytelling, making it a name to watch in India’s modern jewellery market.