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DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential

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The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’

In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.

Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.

He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.

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EKARAA Debuts Flagship Store in Mumbai

Experience-led retail space blends craftsmanship, customisation, and modern luxury design

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EKARAA has launched its first flagship store in Mumbai, marking its retail debut and establishing its global headquarters. Located at 81 Crest on Linking Road, Santacruz West, the 6,700 sq. ft. space is designed as an immersive, experience-driven destination.

Inspired by the diamond’s four Cs—cut, colour, clarity, and caratthe brand introduces its own pillars: Craftsmanship, Customisation, Creativity, and Credibility. The store offers personalised services including private consultations, at-home try-on concierge, and bespoke jewellery creation for both bridal and everyday wear.

Founder Mehul Jain emphasised the brand’s philosophy of creating meaningful, aspirational jewellery rooted in craftsmanship and emotional connection. Commenting on the launch, Founder, Mehul Jain, who brings nearly two decades of experience in the diamond jewellery industry, says, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance.

Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”

Designed with a seamless flow of curated zones, the flagship balances openness, reflecting EKARAA’s focus on redefining modern luxury through personalised experiences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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