National News
DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential
The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’
In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.
Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.
He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.
National News
Tamannaah Fine Jewellery Expands Across 10 Cities Through Taj Khazana
The Tamannaah Bhatia-Founded Fine Jewellery Brand Partners With Taj’s Khazana To Bring Its Collections To 10 Indian Cities, Beginning With New Delhi and Expanding To Bengaluru, Chennai, Kolkata and Hyderabad.
Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, has partnered with Khazana, Taj’s luxury retail destination, marking the brand’s retail expansion across 10 Indian cities. The rollout began with Khazana at Taj Mahal, New Delhi.
The partnership will extend to markets including Bengaluru, Chennai, Kolkata and Hyderabad, among other cities. Khazana will serve as the exclusive retail outlet for Tamannaah Fine Jewellery collections under the collaboration. The brand, founded in 2024, follows a Beyond the Occasion positioning, with its collections focused on contemporary, versatile fine jewellery designed for everyday wear as well as special occasions.


Tamannaah Bhatia said the collaboration marked a step towards taking the brand to new cities and audiences through an alternative retail route. She added that the brand’s approach centres on creating jewellery that is refined and versatile for contemporary lifestyles.
Faisal Momen, Vice President, Khazana, said the partnership brings together a focus on Indian craftsmanship, design and quality. The collections will be presented to Taj guests through Khazana’s retail network.
The 10-city rollout gives Tamannaah Fine Jewellery a retail presence across multiple markets through the Taj Khazana network, with the New Delhi launch serving as the first location.
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