National News
DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential
The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’
In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.
Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.
He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.
National News
WAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
The Appointment Of Wamiqa Gabbi Marks The Next Phase Of The Brand’s Journey As It Accelerates Its Expansion Across India,
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever National brand ambassador, marking an important milestone in the brand’s growth journey. The association comes as Everlite enters its next phase of expansion, with plans to strengthen its retail presence across the country and deepen its connect with a younger, fashion-conscious consumer base.
With a growing presence across 6 states and 8 cities, with 17 stores across India, Sennes has established a strong and growing retail presence in the country. The appointment of Wamiqa as its first national brand ambassador is part of the brand’s broader expansion strategy, aimed at strengthening its identity, widening its consumer appeal and bringing greater focus to the evolving role of lightweight jewellery in everyday dressing.
Known for her effervescent personality, expressive eyes, contemporary style and an instinctive ability to make every look her own, Wamiqa represents a new generation of women who are approaching jewellery with the same ease and individuality with which they approach fashion. Her association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery.
Wamiqa Gabbi said:
“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look.

That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,”
Commenting on the association, Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, said:

“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
As Everlite expands its presence across the country, the brand continues to respond to a changing jewellery landscape where consumers are increasingly looking for pieces that can move beyond occasion dressing. Everlite offers contemporary designs across 9K, 14K and 18K gold, along with diamond jewellery, spanning earrings, rings, pendants, bracelets, bangles and more. Designed to move from workdays and everyday dressing to evenings and celebrations, the brand brings together the craftsmanship of fine jewellery with the freedom of lightness.
Backed by the legacy of Senco Gold & Diamonds, Everlite has built its identity around lightweight jewellery that brings together design, craftsmanship and ease. Its portfolio includes gold and diamond designs across multiple styles, with Cloud9 featuring 9K gold and diamond jewellery created for effortless day-to-night styling.
The appointment of Wamiqa Gabbi as Everlite’s first brand ambassador marks the next phase of the brand’s journey as it accelerates its expansion across India, strengthens its consumer connect and continues to establish lightweight jewellery as an integral part of everyday fine jewellery
-
National News7 hours agoCaratLane Puts A Playful Spin On Sibling Love With Its Latest Raksha Bandhan Campaign Featuring Ashlesha Thakur
-
National News1 hour agoWAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
-
International News2 hours agoGJEPC Brisbane Outreach Connects Indian Exporters With Queensland Jewellery Trade
-
International News3 hours agoGuyana Targets Gold and Jewellery Hub Status By 2030

