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DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential

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The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’

In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.

Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.

He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.

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Jewelbox’s ‘Say It With A Diamond’ Campaign Brings 100+ Designs and Special Festive Offers

The Diwali Campaign Showcases 100+ Diamond Jewellery Designs, Special Festive Offers and A Complimentary Gold Coin On Purchases Above Rs 1 Lakh

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Jewelbox marks the festive season with its signature campaign, “Say It With A Diamond”, centred on the idea of expressing love, appreciation and celebration through jewellery. The campaign brings diamonds into the many ways people choose to make their festive moments memorable.

For this Diwali, Jewelbox has introduced an exclusive edit of 100+ jewellery designs, featuring a mix of contemporary styles, statement pieces and versatile classics. The collection reflects the brand’s design-led approach, offering a diverse selection for festive dressing, gifting and personal indulgence.

As part of the campaign, customers can avail 30% OFF on Diamonds and up to 100% OFF on Making Charges, valid from 1st November to 15th November. Additionally, purchases of Rs 1 lakh and above come with a complimentary 0.25 gm gold coin.

With a growing retail presence of 17 stores across 10 cities, alongside its e-commerce platform, Jewelbox makes its festive collection accessible to customers both in-store and online.

With Say It With A Diamond, Jewelbox reinforces its belief that jewellery is more than an accessory – it is a way to celebrate moments, express individuality and create lasting memories.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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