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DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential

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The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’

In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.

Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.

He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.

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This Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe

Kushals Fashion Jewellery Unveils A Vibrant Ganeshotsav Edit Blending Traditional Artistry With Contemporary Festive Style.

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Ganesh Chaturthi is a celebration filled with colour, culture and beautiful traditions—and jewellery is an essential part of the festive dressing. Bringing together the richness of Indian artistry with contemporary festive styling, Kushals Fashion Jewellery presents its Ganeshotsav collection, an edit created for making a statement this festive season.

Inspired by the grandeur of temple jewellery and traditional Indian motifs, the collection puts Ganesha at the heart of its designs, alongside intricate peacocks, elephants, florals, paisleys and ornamental patterns. The pieces bring a sense of occasion to festive dressing while retaining the versatility to be styled in a contemporary way.

Crafted in 18K gold-plated fashion jewellery with a premium finish, the collection features statement necklaces, ornate jhumkas, naths, detailed rings and intricately designed bangles. Ruby and green coloured stones, pearls and colourful beads add pops of colour against the rich gold finish, giving the jewellery a vibrant yet sophisticated festive appeal.

The standout necklaces feature Ganesha motifs and temple-inspired designs, making them the highlight of any festive outfit. The jhumkas bring the same intricate detailing, while the statement rings and bangles offer an opportunity to mix, match and layer. From a single hero piece to a more maximal festive stack, the collection is designed to work with different jewellery moods.

For Ganesh pujas, family celebrations and festive get-togethers, the collection pairs effortlessly with sarees, suits, kurtas and contemporary ethnic attire. A statement necklace can transform a classic saree look, while layered bangles, statement rings or ornate jhumkas can add just the right amount of festive drama to a simpler outfit.

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