National News
DGFT Summit Explores E-commerce’s Role in Boosting Gem & Jewellery Export Potential
The Directorate General of Foreign Trade (DGFT) hosted an E-commerce Export Summit at Bharat Mandapam, Pragati Maidan, on 11th March, gathering industry leaders to explore the growing potential of e-commerce in enhancing retail exports. Mr. Sabyasachi Ray, Executive Director of GJEPC, delivered a keynote presentation on ‘Enhancing Retail Exports through E-commerce.’
In his opening remarks, Mr. Ray emphasized the critical role of e-commerce platforms in driving growth for the gem and jewellery sector. He noted that e-commerce is particularly well-suited to this industry due to the low volume and high value of its products, making it ideal for cross-border trade. He expressed confidence that businesses in the sector will see substantial growth in the near future, driven by the accessibility and scalability of e-commerce.
Mr. Ray also provided insights into recent foreign trade policy reforms introduced by the Government of India. These regulatory changes have significantly eased e-commerce exports, contributing to the sector’s remarkable growth. Currently, India’s gem and jewellery exports total $38 billion, with projections aiming for $100 billion by 2047, largely fueled by the expanding e-commerce landscape.
He advised exporters to focus on identifying key product markets and understanding consumer preferences to secure repeat business. Additionally, he highlighted the recent partnerships formed by the GJEPC with major e-commerce platforms like eBay, Amazon, and DHL, aiming to provide a seamless export experience for its members.
National News
Palmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
Authentic 925 silver meets the elevated finish of platinum
Palmonas is introducing a new chapter in jewellery with the launch of its Platinum Plated Silver Jewellery Collection, bringing together the authenticity of 925 sterling silver with the elevated appeal of platinum.
While silver has always been a familiar and widely available jewellery category in India, platinum has remained far more exclusive and premium. Palmonas set out to explore what would happen if the two could come together retaining the strength of sterling silver while introducing the bright white, luxurious finish of platinum.
Crafted in 925 sterling silver, each piece is finished with PPS electroplating (Precision Plating System) and platinum plating up to 1 micron. The result is jewellery that combines silver’s authenticity with platinum’s distinctive premium finish, while the protective layer also helps improve resistance to tarnishing and scratches. The collection remains hypoallergenic and suitable for sensitive skin.
For Palmonas, this launch began with a simple question: why should consumers have to choose between the value of authentic silver and a more premium, durable finish? After extensive research, testing and trials, the brand has developed an elevated way to experience silver jewellery.
Featuring over 400 designs across bracelets, necklaces, earrings, rings and anklets, the collection brings this innovation to a wide range of everyday and occasion wear styles.
Pallavi Mohadikar, CEO & Founder, Palmonas, said:
“This collection came from a desire to push the boundaries of what silver jewellery could be. Silver already has authenticity, value and a strong place in the Indian jewellery market, while platinum represents a more premium and elevated finish. We saw an opportunity to bring these two worlds together. After extensive research, testing and trials, we developed a process that allows us to create jewellery that retains the authenticity of 925 sterling silver while offering the distinctive bright white finish of platinum.
This launch reflects our larger approach at Palmonas—to look at familiar categories differently and create innovations that respond to how the modern consumer wants to wear jewellery today’’
With this launch, Palmonas continues its journey of challenging traditional jewellery categories and introducing innovations designed around the evolving needs of the modern Indian consumer.
Palmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
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Palmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
Priority Jewels Ltd.’s IPO Sees Robust Demand,Bidding Reached 46.73x
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National News1 day agoGRT Jewellers Bets Big on TBZ to Acquire 74% for ₹1,034 Crore
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National News6 hours agoPalmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
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National News9 hours agoPriority Jewels Ltd.’s IPO Sees Robust Demand,Bidding Reached 46.73x
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BrandBuzz7 hours agoManish Malhotra Launches His Fine Jewellery ‘M Collection’ Exclusively On Tata CLiQ Luxury
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