National News

DGFT Speeds Up Silver Imports Through IIBX & Nominated Agencies

The New Trade Facilitation Measure Provides Eligible Importers With Faster Processing While Maintaining Strict Regulatory Oversight.

Published

2 weeks ago

October 14, 2026

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The Directorate General of Foreign Trade (DGFT) has introduced a streamlined, self-declaration route to expedite import authorisations for silver bullion, significantly facilitating access through the India International Bullion Exchange (IIBX) and nominated agencies.

The new trade facilitation measure provides eligible importers with faster processing while maintaining strict regulatory oversight.

Key highlights of the new notification

Faster Approvals: Eligible applicants can now receive expedited processing via a simplified self-declaration mechanism.
Procurement Channels: Silver imports must be procured through the India International Bullion Exchange (IIBX) or authorized banks and nominated agencies.
Fixed Validity: Authorizations issued under this route will be valid for six months and cannot be extended.
Applicable Duties: Imports will be subject to the Most Favoured Nation (MFN) customs duty rates without claiming additional duty concessions.

Kirit Bhansali, Chairman, GJEPC said:

“This notification is an important step towards making silver more accessible to our members. With GJEPC RCMC holders recognised as Qualified Jewellers on IIBX, our members can access silver through the exchange. The simplified procedure will make it easier for eligible applicants to obtain import authorisations and procure silver through IIBX at international prices, subject to applicable duties and policy conditions.”

GJEPC is actively pursuing the notification of IIBX for silver exports and seeking similar streamlined import mechanisms for gold, noting that progress on silver strengthens the case for gold and other restricted HS codes.

National News

KISNA Takes Festive Gifting Nationwide With 300+ Billboards Featuring Shahid and Mira Kapoor

Projected To Generate 5+ Million OOH Impressions, The #GiftHappiness Campaign Highlights Exclusive jewellery Offers, Exchange Benefits and A Grand Festive Lucky Draw

Published

28 minutes ago

October 28, 2026

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KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has rolled out a nationwide Out-of-Home (OOH) campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor. Spanning 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, the #GiftHappiness campaign is strategically positioned along high-traffic roads, prominent commercial hubs and key shopping destinations, and is projected to generate 5+ million cumulative OOH impressions. The initiative aims to strengthen brand visibility and drive consumer engagement during the festive shopping season.

The OOH rollout is a key component of KISNA’s 360-degree festive marketing campaign, which brings together television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations to amplify its festive gifting message across multiple consumer touchpoints.

Featuring Shahid and Mira alongside KISNA’s diamond and gold jewellery collections, the creatives spotlight up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges. Additional benefits include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw, offering shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.

The outdoor campaign complements KISNA’s expanding retail footprint of 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India, reinforcing its presence in key consumption markets and bringing its festive offerings closer to customers.

Commenting on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:

“Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”

Elaborating on the marketing strategy, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said:

“Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”

Together, these touchpoints amplify the brand’s ‘Khushiyon Ke Har Pal Ke Liye KISNA’ message,reinforcing the joy of gifting and KISNA’s association with meaningful festive celebrations.