National News
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
A Partnership Celebrating Resilience and Self-Belief: How Natural Diamonds Inspire the Pursuit of Excellence On and Off the Field
De Beers Group is celebrating the power of intention, focus, and self-belief through its collaboration with the Mumbai Indians Women in the Women’s T20 League. The partnership highlights how natural diamonds can serve as anchors for performance, not just on the field, but in life.
Central to this initiative is the Natural Diamond Intention Pendant. Worn close to the heart, it acts as a personal reminder to stay centred, align intention with action, and visualise the best version of oneself. For the Mumbai Indians Women, the pendant is more than jewellery; it helps sharpen focus, embrace resilience, and bring their best game to every moment, on and off the pitch.

“Natural diamonds have always stood for resilience and brilliance. With this collaboration, we wanted to show that they can also be anchors for intention, helping individuals, whether athletes or anyone pursuing personal goals, visualise their best selves and bring focus to what matters most,” says Toranj Mehta, VP – Marketing, De Beers India.
Formed over billions of years under immense pressure, natural diamonds embody transformation, endurance, and focus—qualities mirrored in elite athletes and in the pursuit of personal ambition. Through this collaboration, De Beers frames diamonds not only as objects of beauty, but as companions in intentional living, inspiring confidence, clarity, and the pursuit of excellence.
The message is universal. Whether pursuing success in sport, work, or creative expression, clarity of intention is a quiet yet powerful differentiator. De Beers highlights a modern perspective on natural diamonds—one that speaks to focus, belief, and becoming the best version of oneself, on the field and in life.
DiamondBuzz
SENNES Makes a Grand Kolkata Debut with Celebrity Muse Tara Sutaria
A New Chapter of Sustainable Luxury from the House of Senco
SENNES, the contemporary lifestyle brand from the House of Senco, marked its much-anticipated launch in Kolkata with an elegant and high-energy launch party. The evening was elevated by the presence of brand muse and Bollywood actor Tara Sutaria, who added glamour and star power to the celebration of conscious, new-age luxury.
From the House of Senco, Sennes draws from a legacy of rich craftsmanship while redefining modern luxury through a strong commitment to sustainability, responsibility, and refined design. Sennes’ LGD (Lab-Grown Diamond) offerings embody sustainable luxury, eco-friendly innovation, and a new-age perspective, while its leather range is rooted in responsible sourcing, cruelty-free processes, and environmentally conscious practices. Complementing this, the perfume collection is crafted to evoke refined sensorial experiences, reflecting the brand’s modern, conscious approach to luxury – bringing together ethics and elegance seamlessly.


The Kolkata launch brought together industry leaders, fashion insiders, media, and prominent city tastemakers for an immersive brand experience that reflected Sennes’ ethos of mindful luxury. From thoughtfully curated displays to contemporary design narratives, the event highlighted how the brand caters to today’s conscious consumer without compromising on style or craftsmanship.

Speaking at the event, Tara Sutaria shared her association with the brand, saying, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted. I’m delighted to be part of a brand that values both design and purpose.”
Speaking about the Kolkata launch, Joita Sen, Director – Head of Marketing and Designs, House of Senco, said,“SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand – where sustainable innovation, contemporary design, and thoughtful storytelling come together.

The launch party was curated to mirror Sennes’ ethos of conscious elegance, celebrating a new-age luxury brand that resonates with today’s mindful consumer while carrying forward the legacy of the House of Senco.”
She further added that the Kolkata launch party celebrates not just a new store or market entry, but a larger movement towards conscious luxury driven by innovation, transparency, and timeless aesthetics.
With Sennes, the House of Senco expands its legacy beyond traditional categories, offering thoughtfully designed products that resonate with environmentally aware, style-forward consumers. The Kolkata launch marks another milestone in Sennes’ vision to lead the future of sustainable luxury in India – where responsibility meets refined craftsmanship in every category.
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