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CaratLane Puts A Playful Spin On Sibling Love With Its Latest Raksha Bandhan Campaign Featuring Ashlesha Thakur

Set Against The Backdrop Of Raksha Bandhan, The Film Brings Out The Playful Equation Shared By On-Screen Siblings Ashlesha Thakur & Vedant Sinha Where Teasing, Banter, and Unspoken Understanding Come Together To Create Moments Of Genuine Affection.

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CaratLane, a Tata Product, has unveiled its latest Raksha Bandhan campaign, celebrating the unique bond between siblings through a light-hearted story about knowing, understanding, and appreciating the person who has been a constant through every stage of life. Titled “POV: Bhai Knows Best”, the film captures the familiar sibling dynamic with humour and warmth, bringing alive the idea that sometimes, a brother knows exactly what his sister wants, even before she says it.

Set against the backdrop of Raksha Bandhan, the film brings out the playful equation shared by on-screen siblings Ashlesha Thakur & Vedant Sinha where teasing, banter, and unspoken understanding come together to create moments of genuine affection. At the heart of the story is the sister teasing her brother, followed by the brother’s attempt to get his sister the perfect gift, reflecting the little things he knows about her and the years of shared memories that make their bond special.

Saumen Bhaumik, Managing Director, CaratLane, said:

“At the heart of every sibling relationship are years of inside jokes, playful banter, and countless little memories. With this film, we wanted to capture that familiar dynamic in a way that feels real and relatable. Because while siblings may not always say it out loud, there’s always affection beneath the teasing. This Raksha Bandhan, we’re celebrating that bond with thoughtful diamond jewellery starting at Rs 5,000, making the joy of gifting a little more special and accessible.”

With its playful take on the sibling relationship, the campaign brings a contemporary lens to Raksha Bandhan, while reinforcing a simple thought: the best gifts come from the people who know you best. Through humour, warmth and a familiar sibling dynamic, CaratLane celebrates the countless little ways brothers and sisters show up for each other.

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National News

GJC lauds GST 2.0, says it is landmark reform that ushers in a new era of trust, transparency, for GJ  sector

It reflects the government’s commitment to ease of doing business and provides jewellers with the confidence to focus on growth, innovation, and customer service.

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Rajesh Rokde, Chairman -GJC issued a statement on The 57th GST Council recommendation. Which included  a series of measures to simplify tax administration, accelerate refunds and reduce compliance costs, with potential benefits for India’s gem and jewellery manufacturers, exporters, wholesalers and retailers.

The statement read:

GST 2.0 is a landmark reform that ushers in a new era of trust, transparency, and efficiency for the gems and jewellery sector. It reflects the government’s commitment to ease of doing business and provides jewellers with the confidence to focus on growth, innovation, and customer service.

 These progressive steps will strengthen industry credibility, safeguard livelihoods, and contribute to sustainable development across India. The Council’s recommendations comprehensively address areas that jewellers have long sought reform in — from smoother movement of goods in transit and faster automated refunds that improve cash flow, to fairer notices that reduce litigation and ensure natural justice.

The rationalization of penalties, reduction of the general penalty cap, and recognition of employee insurance ITC reflect a balanced approach that values both compliance and care for our workforce. Most importantly, the withdrawal of arrest powers and the increase in prosecution thresholds will instill greater trust and confidence across the trade.

 Together, these measures will reduce disruption, improve working capital, safeguard livelihoods, and create a more supportive business environment. GJC wholeheartedly welcomes GST 2.0 as a forward-looking framework that empowers jewellers, enhances industry credibility, and contributes to sustainable growth for one of India’s most vital sectors

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