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Dassani Brothers unveils its All-New Christmas Collection, celebrating tradition with festive elegance

The legacy jewellery house blends handcrafted polki and jadau artistry with its first-ever diamond creations for the festive season.

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This Christmas season, Dassani Brothers, a legacy fine jewellery house known for manufacturing and retailing handcrafted polki and jadau jewellery, presents its all-new Christmas collection, marking an important milestone as the brand also forays into diamond jewellery.

Comprising an elegant range of necklace sets, bracelets, and earrings, the Christmas collection blends festive warmth with a distinctly traditional touch. Rooted in the brand’s deep expertise in craftsmanship and in-house manufacturing capabilities, the collection reflects Dassani Brothers’ commitment to quality, detail, and design excellence.

Staying true to its heritage, the collection showcases the finesse of handcrafted artistry, while the introduction of diamond jewellery signals the brand’s evolving design direction and expansion into new categories. This foray represents a natural progression for Dassani Brothers, extending its legacy of precision and trust into contemporary diamond creations.

Each piece in the collection is designed to complement the spirit of Christmas celebrations — from intimate gatherings to festive gifting moments. With refined silhouettes and timeless appeal, the jewellery seamlessly bridges tradition and modern elegance.

Commenting on the launch, Sumit Dassani Partner at Dassani Brothers, said, “Christmas is a season of celebration and meaningful connections. With this collection, we wanted to create jewellery that reflects our manufacturing expertise, honours traditional craftsmanship, and also introduces our journey into diamond jewellery — all while remaining timeless and relevant for today’s discerning audience.”

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GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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