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Dassani Brothers unveils its All-New Christmas Collection, celebrating tradition with festive elegance

The legacy jewellery house blends handcrafted polki and jadau artistry with its first-ever diamond creations for the festive season.

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This Christmas season, Dassani Brothers, a legacy fine jewellery house known for manufacturing and retailing handcrafted polki and jadau jewellery, presents its all-new Christmas collection, marking an important milestone as the brand also forays into diamond jewellery.

Comprising an elegant range of necklace sets, bracelets, and earrings, the Christmas collection blends festive warmth with a distinctly traditional touch. Rooted in the brand’s deep expertise in craftsmanship and in-house manufacturing capabilities, the collection reflects Dassani Brothers’ commitment to quality, detail, and design excellence.

Staying true to its heritage, the collection showcases the finesse of handcrafted artistry, while the introduction of diamond jewellery signals the brand’s evolving design direction and expansion into new categories. This foray represents a natural progression for Dassani Brothers, extending its legacy of precision and trust into contemporary diamond creations.

Each piece in the collection is designed to complement the spirit of Christmas celebrations — from intimate gatherings to festive gifting moments. With refined silhouettes and timeless appeal, the jewellery seamlessly bridges tradition and modern elegance.

Commenting on the launch, Sumit Dassani Partner at Dassani Brothers, said, “Christmas is a season of celebration and meaningful connections. With this collection, we wanted to create jewellery that reflects our manufacturing expertise, honours traditional craftsmanship, and also introduces our journey into diamond jewellery — all while remaining timeless and relevant for today’s discerning audience.”

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National News

Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~

The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.

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Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.

Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:

“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”

Kangana Ranaut added:

“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’

The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India

The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.

Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.

Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.

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