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Dassani Brothers introduces “Aarambh – A New Beginning, A New Brilliance” A festive ode to light, legacy, and new possibilities

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This Diwali, Dassani Brothers unveils its latest fine jewellery collection — “Aarambh: A New Beginning, A New Brilliance.” Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance — a glow that deepens and evolves with each chapter of life.

Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective — where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights.

Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel — a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmering polki mirrors the journey from shadow to radiance, evoking balance, beauty, and transformation. It’s a poetic expression of how brilliance shines brightest when born from contrast.

From dainty earrings that glimmer like diyas to statement necklaces that exude festive opulence, Aarambh beautifully marries emotion with artistry. Uncut diamonds, vibrant gemstones, lustrous goldwork, and bold enamel detailing come together in perfect harmony — reflecting the brand’s enduring dedication to precision, innovation, and timeless elegance.

Commenting on the new launch, Sumit Dassani, Partner at Dassani Brothers, said, “Diwali is a symbol of light, hope, and renewal — sentiments that are deeply intertwined with our philosophy. With Aarambh, we pay homage to the idea of embracing change with grace — of welcoming every new beginning with a brilliance that is uniquely one’s own. The addition of black enamel celebrates the balance between light and darkness, reminding us that both are integral to beauty and growth.”

With its refined aesthetic and versatile appeal, Aarambh speaks to the modern woman — one who honours her roots yet charts her own course. Each creation serves as a gentle reminder that every new beginning carries within it the promise of brilliance — just as every sparkle reflects the legacy of craftsmanship and care that defines Dassani Brothers.

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National News

Talla Jewellers Successfully Hosts Free Health Checkup Camp with Fortis Escorts Amritsar and Live For Others Foundation

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Talla Jewellers, in collaboration with Fortis Escorts Amritsar and the Live For Others Being Helpful Foundation, successfully conducted a Free Health Checkup and Medical Consultation Camp on 1st December at its Janipur Store.

Held from 8:00 am to 12:30 pm, the initiative saw strong participation from the local community, with residents walking in for complimentary services that included complete body checkups, doctor consultations, health screenings and expert medical guidance. Participants also received their medical reports directly on WhatsApp for convenience.

The event aimed to promote early detection and encourage preventive healthcare, offering accessible medical support to individuals and families. The camp concluded with positive feedback and appreciation from attendees, reinforcing Talla Jewellers’ commitment to community well-being.

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