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Chow Tai Fook reports a rebound in sales across its 6,000 outlets

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Chow Tai Fook (CTF) reported a rebound in sales across its 6,000 outlets in the three months ending 30 September, following five consecutive quarters of decline. The surge in gold prices contributed to this recovery.

The company described its Q2 2026 results as a “significant turning point” for the business. Retail sales value (RSV) grew 4.1% for the quarter, after an average decline of over 18% in the previous five quarters.

The recovery was led by CTF’s 151 non-Mainland stores, primarily in Hong Kong and Macau, which posted RSV growth of 11.4%. Sales at its 5,663 Mainland China stores grew 3.0%.

Soaring gold prices boosted the average selling price of both gold jewellery and gold products sold by weight or at fixed prices. CTF’s signature collections maintained strong sales momentum, supporting the company’s ongoing brand transformation.

During the quarter, CTF also closed 300 underperforming stores. The company emphasized that its retail network strategy remains focused on sustaining market leadership and improving overall financial health by maximising store productivity.

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Precious Metals Bounce Back As Iran Ceasefire Hopes Rise, But Fed Rate Fears Loom: AUGMONT BULLION REPORT

Gold Remains Under Short-term Pressure from Expectations of Fed Tightening and a Strong Dollar. However, Investor Positioning in Gold Looks Relatively Light After Months of ETF Outflows.

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Price MovementGold has bounced back from its key support levels near $3960, and Silver has recovered from $55, after an Iranian official reportedly received a proposal for a 10-day ceasefire. The continuing US-Iran standoff has kept investors worried about energy-driven inflation and the possibility of further rate hikes. Markets are now pricing in an 83% chance of a US rate hike in December, up sharply from 73% just a week earlier, based on the CME FedWatch tool.

Geopolitical Tensions – Despite the Houthis announcing fresh military action, both Tehran and Washington appear keen to restart talks and stop the escalating attacks that have nearly destroyed a fragile interim agreement reached last month. A senior Iranian official told Reuters on Monday that mediators had proposed a 10-day ceasefire, aimed at rescuing the interim deal and eventually leading to a lasting peace agreement.

Macro-Economic SignalsGold remains under short-term pressure from expectations of Fed tightening and a strong dollar. However, investor positioning in gold looks relatively light after months of ETF outflows, meaning further price drops may be limited. Strong physical demand, especially from China, along with continued central bank buying, is providing solid support to the gold market.

Technical Triggers

If Gold fails to hold above $4,000 (~Rs.1,41,000), it could slide further to $3,900 (~Rs.1,38,000). But if it manages to stay above $4,200, a fresh rally could take it toward $4,500 (~Rs.1,55,000).

For Silver, a strong move above $63 (~Rs.2,35,000) could push prices toward $70–71 (~Rs.2,51,000–2,55,000). On the other hand, a fall below $55 (~Rs.2,14,000) may drag it down to $50 (~Rs.2,00,000).

Support and Resistance

International Gold Support Level
International Gold Resistance Level
Domestic Gold Support Level
Domestic Gold Resistance Level
: $3900/oz
: $4160/oz
: Rs 137,000/10 gm
: Rs 147,000/10 gm
International Silver Support Level
International Silver Resistance Level
Domestic Silver Support Level
Domestic Silver Resistance Level
: $55/oz
: $63/oz  
: Rs 214,000/kg
: Rs 235,000/kg
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