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Chow Tai Fook reports a rebound in sales across its 6,000 outlets

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Chow Tai Fook (CTF) reported a rebound in sales across its 6,000 outlets in the three months ending 30 September, following five consecutive quarters of decline. The surge in gold prices contributed to this recovery.

The company described its Q2 2026 results as a “significant turning point” for the business. Retail sales value (RSV) grew 4.1% for the quarter, after an average decline of over 18% in the previous five quarters.

The recovery was led by CTF’s 151 non-Mainland stores, primarily in Hong Kong and Macau, which posted RSV growth of 11.4%. Sales at its 5,663 Mainland China stores grew 3.0%.

Soaring gold prices boosted the average selling price of both gold jewellery and gold products sold by weight or at fixed prices. CTF’s signature collections maintained strong sales momentum, supporting the company’s ongoing brand transformation.

During the quarter, CTF also closed 300 underperforming stores. The company emphasized that its retail network strategy remains focused on sustaining market leadership and improving overall financial health by maximising store productivity.

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WGC Gold Market Commentary: Bonds a no go

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A staggering 14% rally in January took gold above the US$5,000 mark, cementing the 5k number as a headline to match the first recorded annual 5,000 tonnes of total demand. The month closed at US$4,982/oz and scored 12 all-time highs. But it was not without drama with large intraday swings on the last two days of the month.

Our Gold Return Attribution Model (GRAM) showed an unusually large contribution from implied volatility (c.50% of January’s return), reflecting substantial option market activity. This variable currently sits in risk & uncertainty, although is likely more reflective here of momentum. 

Global gold ETF flows provided plenty of support adding 120t in January to take holdings to a new record, valued at US$669bn. The flows were dominated by Asia (62t) and North America (43t) while Europe saw more modest inflows

Key Price Figures (January 2026)

The month was characterized by relentless momentum, scoring 12 all-time highs before ending with significant intraday volatility.

MetricValue (USD)Peak Date
January Closing PriceUS$4,982/ozJan 30, 2026
All-Time Record HighUS$5,307/ozJan 28, 2026
Monthly Return+14.1%

Performance in Other Major Currencies (Jan Return):

  • INR: +23.9% (Record high: ₹176,306/10g)
  • RMB: +19.2% (Record high: ¥1,248/g)
  • EUR: +13.0% (Record high: €4,444/oz)

Major Market Drivers

  1. Momentum & Options (GRAM Model): Approximately 50% of January’s return was attributed to implied volatility and massive options market activity rather than pure macro fundamentals.
  2. ETF Inflows: Global gold ETFs added 120 tonnes (valued at US$669bn), the strongest month on record.
  3. Asia: 62t (led by China)
  4. North America: 43t
  5. Europe: 13t
  6. The “Warsh Effect”: Late-month drama was fueled by the nomination of Kevin Warsh as the next Fed Chair. Markets perceive him as a “hawk” favoring a smaller Fed balance sheet, which triggered a sharp intraday correction from the $5,300 peaks.

Macro Outlook: The Inflation Resurgence

While geopolitics dominated January, the narrative is shifting toward resurgent US inflation risks for the remainder of 2026. Key triggers include:

  • Tariff Pass-through: Lagged effects of trade policies hitting consumers.
  • Fiscal Stimulus: Prospective $2,000 “tariff dividend” checks and ACA subsidies ahead of the US mid-term elections.
  • Tight Labor: A falling breakeven employment rate and rising household inflation expectations.

Investment Implications

  • Stock-Bond Correlation: Inflationary shocks are making stocks and bonds move in the same direction, reducing the efficacy of traditional 60/40 portfolios.
  • Gold’s Role: Gold is increasingly viewed as a left-tail hedge and a “hard money” alternative as sovereign debt levels (reaching 30% of the $340T global sector debt) raise debasement fears.

 The gold market is likely to “pause” after the January surge, but the combination of fiscal expansion and Fed leadership uncertainty suggests investment demand will remain a structural feature of 2026.

source :WGC

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