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Chow Tai Fook reports a rebound in sales across its 6,000 outlets

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Chow Tai Fook (CTF) reported a rebound in sales across its 6,000 outlets in the three months ending 30 September, following five consecutive quarters of decline. The surge in gold prices contributed to this recovery.

The company described its Q2 2026 results as a “significant turning point” for the business. Retail sales value (RSV) grew 4.1% for the quarter, after an average decline of over 18% in the previous five quarters.

The recovery was led by CTF’s 151 non-Mainland stores, primarily in Hong Kong and Macau, which posted RSV growth of 11.4%. Sales at its 5,663 Mainland China stores grew 3.0%.

Soaring gold prices boosted the average selling price of both gold jewellery and gold products sold by weight or at fixed prices. CTF’s signature collections maintained strong sales momentum, supporting the company’s ongoing brand transformation.

During the quarter, CTF also closed 300 underperforming stores. The company emphasized that its retail network strategy remains focused on sustaining market leadership and improving overall financial health by maximising store productivity.

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International News

Significant Upside Trajectory In The Metals Sector

Precious Metals Surge on Geopolitical Optimism as Gold and Silver Rally, While Crude Oil Faces Downward Pressure Amid Ongoing US–Iran Developments

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Gold rates and silver rates in India will be driven by global trends, as the Indian market is closed. Trading in commodities, including gold and silver, will be closed for half a day on April 14 at MCX.

We are seeing a significant upside trajectory in the metals sector, driven by recent geopolitical synergies:

  • Gold Asset Class: Spot prices have achieved a value-add recovery, scaling past the $4,760/oz threshold.
  • Silver Asset Class: Currently experiencing a high-growth phase, surging approximately 2% to reach a target density near $77/oz.
  • Market Bandwidth: While the MCX interface is currently undergoing a scheduled half-day service window on April 14,
  • Energy Sector Headwinds

Conversely, the energy vertical is facing downward scalability issues:

  • Crude Oil Index: Both US WTI and Brent Crude are failing to gain leverage, currently underperforming by 2% and hovering around the $98/bbl mark.

Geopolitical Synergy & Risk Mitigation

The recent bullish momentum in precious metals is a direct byproduct of strategic bilateral engagement between the US and Iran. Key stakeholders are currently deep-diving into negotiations to extend the current truce framework.

  • US Perspective: President Trump has acknowledged a proactive outreach from Tehran following the implementation of a naval blockade.
  • Iranian Alignment: President Pezeshkian has signaled readiness to move the needle on peace discussions, provided all deliverables remain within the compliance framework of international regulations.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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