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China’s Diamond Demand Rekindles Hope for Indian Exporters

Early signs of recovery in Chinese consumer interest, driven by retail innovations, offer a cautious boost to India’s struggling diamond trade

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India’s diamond export industry is beginning to show signs of a turnaround, fueled by a renewed appetite for natural diamonds in China — a market that had seen a sharp downturn in recent years. After exports to China dropped from over $6.5 billion in 2021 to around $3.3 billion by 2024, Indian traders are now witnessing a modest but encouraging uptick in inquiries and deals.

This positive shift is being largely attributed to innovative retail strategies adopted by leading Chinese jewellery chains, particularly diamond buyback programs that promise customers guaranteed resale value. These initiatives appear to be restoring consumer trust in diamonds as both luxury items and viable investments. Retailers have reported increased foot traffic and renewed interest since the programs were launched.

Between 2021 and 2024, the slump in Indian diamond exports to China was driven by multiple factors — including a pivot toward gold jewellery, broader economic uncertainty, reduced post-pandemic retail activity, and intermittent health crises. However, 2025 is bringing a cautiously optimistic outlook.

Demand is stabilizing, particularly for smaller, natural diamonds often used in lightweight or gold-accented designs. Trade fairs in Hong Kong this year have reflected this shift, with growing interest among young, urban Chinese buyers.

India, which cuts and polishes more than 90% of the world’s diamonds, is preparing for a potential rebound. While overall exports remain below pre-pandemic levels, the pace of decline has slowed, and trade associations report a notable rise in inquiries from Chinese buyers.

Industry players anticipate a more visible impact by the second half of 2025, aligning with China’s traditional wedding and festive buying seasons. The buyback schemes, still in their infancy, are seen as a game-changer that could help the natural diamond industry regain lost ground — especially as lab-grown alternatives gain popularity.

Nevertheless, challenges persist. Other global exporters are also targeting the recovering Chinese market, increasing competition. Additionally, shifting consumer tastes toward smaller, lower-cost stones may limit the scale of recovery.

Despite the hurdles, the policy and retail shifts in China are being welcomed across the global diamond sector. Key exporting nations such as Belgium, Israel, and African producers are closely monitoring the Chinese market for signs of sustained recovery.

While the road ahead remains uncertain, there is a growing belief that the worst may be over for the natural diamond trade. As the year progresses, India is positioned to capitalize on any resurgence in Chinese demand, especially if momentum carries into the critical year-end shopping period.

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International News

Gold price drifts lower to near $3,330 ahead of US-Ukraine talks

Pandora posted 4% revenue growth to DKK 7.08 billion in Q2 2025, driven by strong US demand and a 36% surge in lab-grown diamond sales. The brand will close 100 underperforming China stores—double earlier estimates—while still targeting 400–500 new global openings by 2026.

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Gold prices edged lower to around $3,330 in early Asian trading on Monday, pressured by stronger-than-expected US economic data. The drop comes ahead of a key meeting later in the day between US President Donald Trump and Ukrainian President Volodymyr Zelenskiy, which traders are watching closely for geopolitical signals.

Last week’s US Producer Price Index (PPI) rose 3.3% year-on-year in July, well above market expectations of 2.5% and the previous 2.4%. The hotter-than-expected inflation reading reduced bets on a potential Federal Reserve rate cut in September, creating headwinds for the yellow metal.

Adding to the picture, US Retail Sales grew 0.5% month-on-month in July, matching forecasts but slightly below June’s upwardly revised 0.9%.

While strong economic data pressures gold, safe-haven demand linked to geopolitical tensions may limit further downside in the near term.

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International News

Pandora to Close Up to 100 Stores in China

Pandora posted 4% revenue growth to DKK 7.08 billion in Q2 2025, driven by strong US demand and a 36% surge in lab-grown diamond sales. The brand will close 100 underperforming China stores—double earlier estimates—while still targeting 400–500 new global openings by 2026.

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Pandora reported steady growth in the second quarter despite global challenges, while announcing plans to close about 100 underperforming stores in China to streamline its retail network. The closures are higher than the 50 previously expected, meaning net global openings will now total 25 to 50 this year, compared to the earlier forecast of 50 to 75. Still, Pandora aims to expand its footprint by 400–500 stores by 2026.

 Product mix contributed negatively driven by the strong performance in Collabs and Pandora Lab-Grown Diamonds, which both carry gross margins below group level,

For the quarter ending June 30, revenue rose 4% to DKK 7.08 billion ($1.11 billion), with organic growth of 8% and like-for-like sales up 3%, driven by strong US demand, especially during Mother’s Day. Profit inched up 0.5% to DKK 803 million ($125.9 million). Lab-grown diamond sales surged 36%, though their lower margins pressured profitability.

Pandora also flagged potential tariff impacts, estimating costs of DKK 200 million in 2025 and DKK 450 million in 2026, and may consider price increases to offset pressures.

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DiamondBuzz

De Beers, Endiama  report first new kimberlite field in over 30 years in Angola

De Beers Group, in partnership with Angola’s Endiama, has discovered a new kimberlite field—its first in over 30 years—during initial drilling in July 2025. The find marks a major milestone in their long-term collaboration to responsibly develop Angola’s diamond resources.

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De Beers Group, in partnership with Angola’s national diamond company Endiama, has reported the discovery of a new kimberlite field in Angola—the company’s first such find in over 30 years.The breakthrough occurred in July 2025, when the joint venture intersected kimberlite in its very first drill hole, targeting a cluster of high-priority sites identified through airborne surveys earlier in March 2025.

In the months ahead, De Beers and Endiama will carry out additional drilling, ground geophysical studies, and laboratory testing to confirm the nature of the kimberlite and evaluate its diamond-bearing potential.The find marks a significant milestone in the partnership between De Beers and Angola. It comes on the back of two Mineral Investment Contracts signed in April 2022 and a Memorandum of Understanding agreed at the 2024 Mining Indaba. These agreements have laid the foundation for a long-term collaboration focused on responsibly developing Angola’s diamond resources.

Al Cook, CEO of De Beers Group, said: “Angola is, in our view, one of the best places on the planet to look for diamonds, and this discovery reinforces our confidence. It is a powerful reminder of what can be achieved through partnership, and I commend President Lourenco and his government for all the work they have done to enhance transparency, adopt international best practices, and create a business friendly environment, all of which has enabled us to return to Angola and seek new sources of supply. We are excited about the role De Beers can play in helping the country deliver on its huge potential, both below and above the ground.”

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