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China Reignites Diamond Demand, Boosting Indian Traders and Prices

After a two-year hiatus, Chinese buyers return to purchasing Indian-cut diamonds, sparking optimism for Surat’s diamond industry and boosting rough diamond prices.

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After nearly two years of inactivity, China has resumed purchasing diamonds cut and polished in India, rekindling hope for Indian diamond traders and positively influencing rough diamond prices. This resurgence in demand, marked by Chinese buyers replenishing stocks at the Hong Kong International Jewellery Show (March 4-8), is expected to rejuvenate diamond production in Surat, India’s diamond cutting and polishing hub, and provide a much-needed boost to the country’s diamond exports.

China, which had primarily focused on buying gold during the past two years, is India’s second-largest diamond export market after the United States. This renewed interest is particularly significant for Surat, where diamond production had stagnated without Chinese orders. India currently handles the cutting and polishing of nine out of ten diamonds sold worldwide.

The mood at the recent Hong Kong Jewellery Show was notably more optimistic than the last event in September, with Chinese buyers showing more interest after a period of reduced spending on diamonds, driven by the belief that gold holds more value. Despite this cautious optimism, diamond exports to Hong Kong, the primary route for Indian exports to China, have dropped significantly—down 28% in FY24 and a further 60% through February of this fiscal year.

With Chinese demand starting to pick up, rough diamond prices have surged by 3-4%. “While we remain cautiously optimistic, we are unsure how long this recovery will last,” said Kirit Bhansali, chairman of the Gem & Jewellery Export Promotion Council. “The market dynamics are shifting, and we are adjusting our expectations accordingly.”

Although the Hong Kong show showed signs of recovery compared to the September 2024 event, industry leaders acknowledge that the diamond market has recalibrated. Turnovers for jewellery companies are now about 30% to 40% lower than previous years, suggesting that stakeholders must adapt their strategies to the new normal.

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DiamondBuzz

Diamond Slump forces Debswana to diversify into copper, platinum and solar

Diamond-centric mining models is giving way to broader resource portfolios

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Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.

The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.

The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.

Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.

The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.

Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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