DiamondBuzz
China Reignites Diamond Demand, Boosting Indian Traders and Prices
After a two-year hiatus, Chinese buyers return to purchasing Indian-cut diamonds, sparking optimism for Surat’s diamond industry and boosting rough diamond prices.

After nearly two years of inactivity, China has resumed purchasing diamonds cut and polished in India, rekindling hope for Indian diamond traders and positively influencing rough diamond prices. This resurgence in demand, marked by Chinese buyers replenishing stocks at the Hong Kong International Jewellery Show (March 4-8), is expected to rejuvenate diamond production in Surat, India’s diamond cutting and polishing hub, and provide a much-needed boost to the country’s diamond exports.
China, which had primarily focused on buying gold during the past two years, is India’s second-largest diamond export market after the United States. This renewed interest is particularly significant for Surat, where diamond production had stagnated without Chinese orders. India currently handles the cutting and polishing of nine out of ten diamonds sold worldwide.
The mood at the recent Hong Kong Jewellery Show was notably more optimistic than the last event in September, with Chinese buyers showing more interest after a period of reduced spending on diamonds, driven by the belief that gold holds more value. Despite this cautious optimism, diamond exports to Hong Kong, the primary route for Indian exports to China, have dropped significantly—down 28% in FY24 and a further 60% through February of this fiscal year.
With Chinese demand starting to pick up, rough diamond prices have surged by 3-4%. “While we remain cautiously optimistic, we are unsure how long this recovery will last,” said Kirit Bhansali, chairman of the Gem & Jewellery Export Promotion Council. “The market dynamics are shifting, and we are adjusting our expectations accordingly.”
Although the Hong Kong show showed signs of recovery compared to the September 2024 event, industry leaders acknowledge that the diamond market has recalibrated. Turnovers for jewellery companies are now about 30% to 40% lower than previous years, suggesting that stakeholders must adapt their strategies to the new normal.

DiamondBuzz
De Beers brings Diamonds and Glamour to London

Insiders suggest a star-studded journey to London might be on the cards. But why London? Beyond its glittering reputation as a global hub for jewellery and fashion, whispers point to something far more dazzling — De Beers is set to host a major showcase in the city.
This year, De Beers Group makes its grand debut at Frieze London, marking a landmark moment where the world of natural diamonds meets the world of art. In collaboration with Frieze Masters, the brand will unveil Voyage Through the Diamond Realm — an immersive experience said to capture the mystery, beauty, and brilliance of natural diamonds like never before.
To bring this vision to life, De Beers has invited India’s leading style and art connoisseurs, including Twinkle Khanna, Ananya Panday, Sara Tendulkar, Karan Johar and many more. Known for their refined taste and appreciation of art and design, these tastemakers are the perfect ambassadors to experience natural diamonds in a whole new light — where every facet tells a story of time, pressure, and perfection.
While details remain under wraps, those close to the brand hint that the experience will be nothing short of transformative — a moment where science, storytelling, and rarity converge to celebrate nature’s most extraordinary creations.
One thing’s certain: when De Beers Group meets Frieze London, the city is bound to shine a little brighter — and perhaps, so will those boarding that flight.
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