JB Insights
Celebrate the month of love with Platinum Days of Love
Exquisitely crafted platinum jewellery for you & your loved one for Valentine’s Day
What better way to celebrate the spirit of love than with the metal that embodies rarity, purity and preciousness – platinum? This Valentine’s Day, immerse yourself in the essence of love with a metal that’s an eternal symbol of commitment.


Few things spell love and thoughtfulness like platinum jewellery. Whether you decide to celebrate a special milestone in your relationship journey on Valentine’s Day or express your love and appreciation for your loved one, you can choose from an array of offerings that Platinum has including his & her rings, and special Valentine’s pendants and chains for women. With platinum’s timeless elegance, this white precious metal is an ideal option to elevate your Valentine’s Day celebrations.


Platinum jewellery, cast in 95% pure, is the ultimate symbol of love. Born of the stars, this mythical naturally white metalstands for a love that is built on modern values like respecting each other’s individuality, rejoicing in each other’s victories, and committing to equally sharing responsibilities, transcending traditional roles and gender expectations. The resplendent white metal, platinum, thus resonates with the new-age values that define the younger generation’s interpretation of love and togetherness.

Speaking on this occasion, Pallavi Sharma, Business Director, PGI “Be it complementary love bands for couples or intricately designed pendants for women, we have collaborated with our design partners to curate an array of design options that are available at PGI authorized retailers for consumers to choose from on this special occasion of Valentine’s Day. The design narrative of the Platinum Days of Love collection is intrinsic to platinum – sleek, contemporary and versatile. While the platinum love bands for couples come in a variety of interesting design options including geometric patterns, statement & central motifs, and solitaires; the range of pendants feature an interplay of unique heart motifs adorned with diamond studded and two-toned textures with an accent of rose gold.”
This Valentine’s Day, embrace the month of love with jewellery that speaks to the heart, as you choose from a variety of platinum jewellery pieces available at PGI authorized retailers across the country.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
-
New Premises8 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
-
ShowBuzz10 hours agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch
-
National News9 hours agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
National News12 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem


