The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.

Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.

Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:

“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”

At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.

Limelight Diamonds, India’s largest lab grown diamond jewellery brand, expanded its footprint in Gujarat with the launch of a brand-new store in Vadodara. The stylish celebration was led by none other than Gujarati cinema’s heartthrob, Malhar Thakar, who inaugurated the space in the presence of Mr. Nirav Bhatt, Co-partner, Limelight Diamonds; Mr. Rohit Chokshi, Franchise Partner; and the Limelight leadership team.

Located at Ocean Complex, Vikram Sarabhai Marg, the store is a reflection of Limelight’s modern philosophy – blending clean design, thoughtful curation, and an education-first approach to diamonds. To add to this celebration, the brand announced an exclusive opening offer: 15% off on diamonds, 15% off on making charges, and a FREE gold coin on purchases above ₹1 lakh, valid till 31^st July, 2025.

Admiring the Brand’s collection, Actor Malhar Thakar said, “I’ve always believed in meaningful style, and Limelight’s lab grown diamonds deliver that beautifully. These are 100% real and pure as well as stunning, smart, and proudly made in India. What excites me most is that the brand is also innovating for men, with elegant, bold designs that are wearable, timeless, and conscious. I’m proud to be a part of this movement towards luxury that makes a difference.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections and a comprehensive introduction to the brilliance of lab-grown diamonds, it stands as Vadodara’s new destination for conscious sparkle.

“Opening our fourth store in Gujarat is a testament to the trust and growing demand we’re witnessing in this vibrant state,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds.
“Our vision has always been to make sustainable luxury mainstream, and cities like Vadodara are leading this change. We’re excited to deepen our presence here and bring a thoughtfully curated diamond experience to customers who value transparency, innovation, and elegance.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined.

“Gujarat has been one of our strongest markets; the customer response here has been phenomenal,” said Nirav Bhatt, Co-partner, Limelight Diamonds. “Vadodara was a natural progression for us as we expand deeper into a state that truly appreciates quality and innovation. Opening our fourth store in Gujarat reinforces Limelight’s credibility as the country’s leading name in lab grown diamond jewellery.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.

Limelight Diamonds, India’s largest lab grown diamond jewellery brand, continues its dazzling expansion by bringing its signature blend of sustainability and sparkle to Gwalior with the launch of its newest store – the third in Madhya Pradesh. The store was inaugurated by popular Actress, Sakshi Tanwar, who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Director, Mr. Karam Chawla, along with regional partners, Mr. Atul Pathak and Mrs. Dipti Pathak.

Strategically located at the prestigious Hotel Shelter in the heart of the city, this addition marks another milestone in the brand’s bold vision, strengthening its presence across Tier 2 markets. To mark the occasion, Limelight is offering a special launch promotion: 15% off on diamonds, 15% off on making charges, and a free gold coin on purchases above ₹1 lakh, valid until 31st July 2025.

Admiring the Brand’s collection, popular Actress, Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India, and I think every Indian woman will take pride in wearing these diamonds. Their USP of solitaire-based designs is what makes the Brand stand-out for me. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds to Gwalior and wish them the very best.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections, personalised styling support, and a comprehensive introduction to the brilliance of lab grown diamonds, it stands as Gwalior’s new destination for conscious sparkle.

“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.

Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added, “Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

With over 40+ stores spread across 40 cities, Limelight Diamonds is poised to cross 100 stores this year, leading the lab-grown diamond revolution in India, one city at a time.