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CaratLane Launches Treasure Chest Savings Plan on PhonePe for Millions

TATA’s CaratLane becomes the first jewellery brand to offer a dedicated savings scheme on PhonePe, merging digital convenience with premium craftsmanship.

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CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, has announced the launch of its popular Treasure Chest jewellery savings plan on the PhonePe app. This milestone makes CaratLane the first Indian jewellery brand to offer a dedicated savings scheme on the platform, pioneering a new way for millions of users to plan their future purchases. The CaratLane Treasure Chest on PhonePe was available to users for enrolment starting 6th January 2026.

With CaratLane’s retail presence spanning stores across all 28 states and union territories, this integration unlocks access to the brand’s jewellery offerings for over 650 million PhonePe users across the country. Through the PhonePe app, users can now seamlessly enroll in the CaratLane Treasure Chest scheme and plan their jewellery purchases with greater flexibility and confidence.

Saumen Bhaumik, Managing Director, CaratLane, said: “Jewellery is often a planned purchase—especially the kind CaratLane is known for, designed for daily adornment across work, travel, and life’s many celebrations. Our partnership through Treasure Chest on PhonePe is enabling millions of customers to plan and save for the pieces they truly aspire to own, whether it’s a tennis bracelet or a stunning diamond ring. It empowers them to indulge in meaningful milestones, celebrate their wins, and make those special purchases seamlessly—online or in-store.”

Treasure Chest is CaratLane’s jewellery savings plan that allows customers to make monthly contributions over a fixed tenure – paying 9 instalments and getting the 10th one from CaratLane, giving them the 9 = 10 benefit – culminating in jewellery redemption with added benefits. By bringing the scheme onto PhonePe, CaratLane is enabling customers to begin their jewellery journey digitally, while retaining the option to redeem across its extensive physical store network or online.

With Dhanteras and the festive buying season remaining one of the most significant periods for jewellery purchases in India, the integration also encourages customers to register early and plan ahead for Dhanteras 2026, ensuring a more disciplined and rewarding approach to festive jewellery buying.

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Sabyasachi, The Metropolitan Museum Of Art Partnered For A Multi-Year Collaboration

The Line Bridges Historic Met Artifacts With Modern Luxury, Weaving Human Themes Of Love, Mortality, and Family Into Extravagant High Jewelry.

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Nearly two decades after making his New York runway debut, renowned Indian designer Sabyasachi Mukherjee is set to return to New York Fashion Week on September 15, 2026, unveiling the first chapter of a multi-year collaboration with The Metropolitan Museum of Art (The Met).

The partnership will debut with an exclusive six-piece high jewellery collection inspired by the museum’s extraordinary holdings of art, sculpture and material culture. The collection reflects Sabyasachi’s belief that history is not static, but continues to evolve as it travels across cultures and generations.

Comprising three necklaces, two wrist cuffs and a pair of earrings, the collection draws from Byzantine and Roman influences while translating historic iconography into contemporary luxury. Crafted in 18k and 22k gold, the pieces feature round brilliant-cut diamonds alongside jade, tourmaline, lapis lazuli, jasper and onyx.

The designs take inspiration from Imperial Roman statuary, ancient medallions and religious artefacts housed in The Met. Among the standout creations is a pendant necklace based on an Imperial Roman marble sculpture depicting a family, inspired by a 2nd–3rd century CE Roman funerary relief from Thrace. Another notable piece is an asymmetrical tiger-claw necklace influenced by the intricate decoration of a 12th-century casket.

Rather than simply recreating historical objects, Sabyasachi reinterprets them through the lens of modern high jewellery, weaving universal themes such as love, mortality and family into each creation.

The New York presentation marks the beginning of a long-term creative dialogue between Sabyasachi and The Met, bringing together Indian design sensibilities and one of the world’s most celebrated museum collections in a collaboration that bridges heritage, craftsmanship and contemporary luxury.

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