International News
CaratLane Launches Treasure Chest Savings Plan on PhonePe for Millions
TATA’s CaratLane becomes the first jewellery brand to offer a dedicated savings scheme on PhonePe, merging digital convenience with premium craftsmanship.
CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, has announced the launch of its popular Treasure Chest jewellery savings plan on the PhonePe app. This milestone makes CaratLane the first Indian jewellery brand to offer a dedicated savings scheme on the platform, pioneering a new way for millions of users to plan their future purchases. The CaratLane Treasure Chest on PhonePe was available to users for enrolment starting 6th January 2026.
With CaratLane’s retail presence spanning stores across all 28 states and union territories, this integration unlocks access to the brand’s jewellery offerings for over 650 million PhonePe users across the country. Through the PhonePe app, users can now seamlessly enroll in the CaratLane Treasure Chest scheme and plan their jewellery purchases with greater flexibility and confidence.

Saumen Bhaumik, Managing Director, CaratLane, said: “Jewellery is often a planned purchase—especially the kind CaratLane is known for, designed for daily adornment across work, travel, and life’s many celebrations. Our partnership through Treasure Chest on PhonePe is enabling millions of customers to plan and save for the pieces they truly aspire to own, whether it’s a tennis bracelet or a stunning diamond ring. It empowers them to indulge in meaningful milestones, celebrate their wins, and make those special purchases seamlessly—online or in-store.”
Treasure Chest is CaratLane’s jewellery savings plan that allows customers to make monthly contributions over a fixed tenure – paying 9 instalments and getting the 10th one from CaratLane, giving them the 9 = 10 benefit – culminating in jewellery redemption with added benefits. By bringing the scheme onto PhonePe, CaratLane is enabling customers to begin their jewellery journey digitally, while retaining the option to redeem across its extensive physical store network or online.
With Dhanteras and the festive buying season remaining one of the most significant periods for jewellery purchases in India, the integration also encourages customers to register early and plan ahead for Dhanteras 2026, ensuring a more disciplined and rewarding approach to festive jewellery buying.
International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.



The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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