National News
CaratLane Enters GUINNESS WORLD RECORDS™ For Most People Cutting Cake Simultaneously Online
The Record Featured 467 Cakes Being Sliced Across 400+ Locations, Including Retail Stores, Regional Offices, and Fulfilment Centres (FCs). Connected Live On A Single, Synchronised Video Conference, Employees From Every Corner Of The Company Joined Together In Real Time To Celebrate The Brand’s 18th Anniversary
To mark a milestone 18 years of growth, community, and service, CaratLane – a Tata Product, today announced an ambitious, nationwide celebration. On the occasion of CaratLane’s 18th Anniversary, team members across the organisation, all over the country, united virtually to achieve an official GUINNESS WORLD RECORDS™ title for the Most people cutting / slicing cake simultaneously online.
The record featured 467 cakes being sliced across 400+ locations, including retail stores, regional offices, and fulfilment centres (FCs). Connected live on a single, synchronised video conference, employees from every corner of the company joined together in real time to celebrate the brand’s 18th anniversary.
Saumen Bhaumik, Managing Director, CaratLane Said:

“Reaching 18 is a monumental moment, shaped entirely by the journey we’ve shared with our 3 Mn+ customers. We have nothing but our heartfelt gratitude for their continued goodwill.”
He added:“At the same time, everyone in our stores, in our factories, in our fulfilment centres, our business partners, our vendor partners not only contributed but also made this journey hugely exciting and absolutely memorable. There has never been a dull moment as we shaped the jewellery industry into a new age. Therefore, celebrating this special moment alongside our customers, employees, partners, vendors, well-wishers across 400+ locations will forever remain etched in our collective memories, GUINNESS WORLD RECORDS™ title being the icing on the cake!”
To achieve the record, participants followed synchronised execution by following a loud, central start signal, each participant clearly displaying their commercially available cake to their camera and continuously cutting or slicing it for a minimum of 10 seconds. The activity was rigorously verified, ensuring every individual video feed across all 400+ screens was monitored and recorded to verify full compliance with all technical requirements. CaratLane also met the zero-food-waste commitment, in line with its core values, a pre-approved food distribution plan ensured that 100% of the cakes sliced during the attempt would be shared and consumed locally by teams and surrounding communities immediately following the event.
As CaratLane blew out the candles on 18 years of success, this world record served as both a festive tribute to the past and a dynamic launchpad for the future.
National News
Zoori By Hazoorilal Legacy Reinvents The Mangalsutra For The Modern Woman – The Zoori Mangalsutra
Rooted In Tradition, Designed For Today, The New Expression Of Love – Where Timeless Sentiment Meets Contemporary Style.The New Design Has Been Conceptualised As An Everyday Fine Jewellery Essential.
In a world where jewellery is increasingly becoming an expression of individuality, Zoori by Hazoorilal Legacy introduces a contemporary take on one of India’s most enduring symbols of love and commitment – the mangalsutra. Designed for the woman of today, the new Zoori Mangalsutra brings together tradition, versatility and modern design in a single, thoughtfully crafted piece.


Rooted in the emotional significance of the mangalsutra, the Zoori Mangalsutra brings a modern sensibility to the timeless symbol of love and commitment. Thoughtfully designed for versatility and moving beyond the conventional idea of a mangalsutra being reserved for specific occasions, the new design has been conceptualised as an everyday fine jewellery essential.
The modular design allows the Zoori Mangalsutra to be styled in 3 distinct ways. Crafted with 2 detachable layers, the top layer transforms effortlessly into a bracelet, while the second layer can be worn on its own or can be worn as a stack with your existing pieces. Crafted to give women the freedom to personalise their look according to their mood, outfit or occasion.
Delicate gold detailing, signature black beads and diamonds come together in a refined design that balances the traditional identity of the mangalsutra with the understated elegance of contemporary fine jewellery. The understated silhouette allows the mangalsutra to retain its traditional visual language while introducing a lighter, more contemporary aesthetic suited to modern wardrobes.
Speaking on the launch, Sonal Narang, Creative Head, Zoori by Hazoorilal Legacy said:

“The mangalsutra is one of the most deeply personal forms of jewellery, carrying with it a sense of love, commitment and tradition. With Zoori, we wanted to look at this timeless symbol through a contemporary lens and create something that feels relevant to the way women live and dress today. The Zoori Mangalsutra is designed to offer freedom of expression — it can be worn in different ways, styled differently and made a part of everyday life, while still retaining the emotion and significance at its core.”
The launch marks another step in Zoori’s journey of bringing traditional jewellery codes into a contemporary context. With Sonal Narang’s creative direction, the collection has consistently focused on delicate, versatile and stackable designs that resonate with younger consumers and the evolving ways in which they wear fine jewellery.
The Zoori Mangalsutra ultimately celebrates a simple idea: one design does not have to mean one way of wearing it. From everyday dressing to intimate occasions, from a single delicate layer to a more pronounced stacked look, the piece is designed to evolve with the woman who wears it.
The Zoori Mangalsutra is a modern interpretation of tradition—designed not just to be worn, but to become a part of a woman’s everyday story.
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National News7 minutes agoZoori By Hazoorilal Legacy Reinvents The Mangalsutra For The Modern Woman – The Zoori Mangalsutra

