DiamondBuzz
Revolutionizing Luxury: Rupesh Jain to launch Lab-Grown Diamond Collection Brand

Rupesh Jain, the founder of Candere by Kalyan Jewellers, is making a return to the jewellery industry with a new venture focused on lab-grown diamonds (LGDs). After successfully scaling Candere, an online jewellery brand he founded in 2013, Jain sold the company to Kalyan Jewellers in a phased acquisition, with the final stake transfer completed in 2024. Now, he is betting on LGDs as the next big shift in the luxury jewellery market, launching his new brand this April during Akshaya Tritiya.
Lab-grown diamonds have been gaining global traction, and in India, the category is still in its early stages but is witnessing significant momentum. Companies like Giva, Avira Diamonds, and Fiona Diamonds have entered the space. Last month, Priyanka Gill, seasoned entrepreneur and co-founder of Good Glamm Group, announced the launch of her lab-grown diamond venture, Coluxe.

Comparing the prices of LGDs with natural diamonds, Jain explained, “A natural diamond priced at Rs 100, an equivalent LGD costs just Rs 20-25, making high-quality solitaires accessible to a much larger consumer base.”
Highlighting the massive opportunity in the LGD segment, driven by Gen Z and millennial consumers, Jain said that he aims to position the new venture as a premium yet accessible brand. “We aim to offer product quality comparable to global luxury houses like Cartier and Tiffany, but at a more competitive price,” he commented.
The company will follow an online-first model before expanding into offline retail. The startup is currently bootstrapped, with Jain focusing on assembling a strong team, including senior hires for merchandising and a tech agency to drive digital expansion. Internationally, the demand for LGDs is already established, and Jain believes India is well-positioned to become a major supplier and brand builder in this space, thanks to government support, manufacturing ecosystem, and government backing.

DiamondBuzz
De Beers brings Diamonds and Glamour to London

Insiders suggest a star-studded journey to London might be on the cards. But why London? Beyond its glittering reputation as a global hub for jewellery and fashion, whispers point to something far more dazzling — De Beers is set to host a major showcase in the city.
This year, De Beers Group makes its grand debut at Frieze London, marking a landmark moment where the world of natural diamonds meets the world of art. In collaboration with Frieze Masters, the brand will unveil Voyage Through the Diamond Realm — an immersive experience said to capture the mystery, beauty, and brilliance of natural diamonds like never before.
To bring this vision to life, De Beers has invited India’s leading style and art connoisseurs, including Twinkle Khanna, Ananya Panday, Sara Tendulkar, Karan Johar and many more. Known for their refined taste and appreciation of art and design, these tastemakers are the perfect ambassadors to experience natural diamonds in a whole new light — where every facet tells a story of time, pressure, and perfection.
While details remain under wraps, those close to the brand hint that the experience will be nothing short of transformative — a moment where science, storytelling, and rarity converge to celebrate nature’s most extraordinary creations.
One thing’s certain: when De Beers Group meets Frieze London, the city is bound to shine a little brighter — and perhaps, so will those boarding that flight.
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