National News
boAt and GIVA celebrate women who wear their charm
Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.
Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wear Your Charm campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women who represent different professions and journeys. Through their stories of navigating everyday chaos and challenges, the campaign subtly highlights confidence and individuality as defining traits. At the heart of it is Chrome Ivory, with its bright AMOLED display and GIVA crafted elegant pure silver charm accessory, reinforcing that the smartwatch is not just a gadget but a statement of style and personality.
Commenting on the first of its kind collaboration with GIVA, one of the most celebrated jewelry brands of India, a boAt spokesperson shares, ‘Charm is not just about what you wear, it is also about the confidence you bring to it. With boAt’s premium technology and GIVA’s expertise in thoughtful design and understanding of what women love, we wanted Chrome Ivory to be more than just a gadget, something women would genuinely enjoy wearing every day as part of their personal style’.
Adding to this, Resha Jain, Chief Brand Officer, GIVA, spoke about the seamless blend of jewellery design and technology, saying, “At GIVA, jewellery has always been about storytelling and self-expression. With Wear Your Charm, we wanted to celebrate the idea that every woman carries her own individuality and charm. Partnering with boAt brings that sentiment into an everyday accessory, where the addition of a 925 silver charm turns Chrome Ivory into something more personal, an expression of individuality that can be worn every day or gifted with meaning.
Blending boAt’s premium technology with GIVA’s refined design sensibility, Chrome Ivory offers a seamless balance of style, functionality, and wellness. Thoughtful design paired with practical features and health tracking makes it the perfect companion for women who carry their charm effortlessly across work, leisure, and personal moments, reflecting modern living at its finest.
Available in three colour options and four variants featuring silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is now available across Amazon, Flipkart, boAt-lifestyle.com, and select retail stores across India.
- Visit gives CG greater insights into diamond trade and import-export operations
- BDB Committee Highlights Close Ties between Diamond Industries in UAE and India
The Hon’ble Consul General of India to Dubai, Shri Vishnu Vardhan Reddy, visited the Bharat Diamond Bourse (BDB) complex on July 24, and after being shown around the complex, engaged with members of the Bourse Committee.
The visit enabled the Consul General to gather better insights into the functioning of the diamond trade and the operations within the Bourse. He also observed the smooth functioning of import-export trade in diamonds between the two countries, facilitated by the PCCCC run by Indian Customs within the complex.
The UAE is one of India’s most significant trading partners in the field of diamonds and jewellery. Bilateral trade between the two countries reached US$33.51 billion in FY2025-26.
In addition to a tour of the complex to understand the complete cycle from the import of rough diamonds to the export of polished diamonds, Shri Vishnu Vardhan Reddy also spent time interacting with Mehul Shah, Vice President, BDB, and other Committee members.
The BDB Committee highlighted the close connections between diamond companies in Mumbai and those in Dubai, as well as the regular interactions between the two centres. They thanked Shri Vishnu Vardhan Reddy for the cooperation they have always received from the Indian Embassy and expressed confidence that this visit would further streamline the movement of import-export parcels between the two countries.
Shri Vishnu Vardhan Reddy appreciated the global standards of the infrastructure and systems within the Bharat Diamond Bourse, as well as the professionalism with which the import-export trade operates. He assured the BDB Committee of the continued support of the officials at the Indian Embassy in the UAE.
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