National News
boAt and GIVA celebrate women who wear their charm
Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.
Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wear Your Charm campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women who represent different professions and journeys. Through their stories of navigating everyday chaos and challenges, the campaign subtly highlights confidence and individuality as defining traits. At the heart of it is Chrome Ivory, with its bright AMOLED display and GIVA crafted elegant pure silver charm accessory, reinforcing that the smartwatch is not just a gadget but a statement of style and personality.
Commenting on the first of its kind collaboration with GIVA, one of the most celebrated jewelry brands of India, a boAt spokesperson shares, ‘Charm is not just about what you wear, it is also about the confidence you bring to it. With boAt’s premium technology and GIVA’s expertise in thoughtful design and understanding of what women love, we wanted Chrome Ivory to be more than just a gadget, something women would genuinely enjoy wearing every day as part of their personal style’.

Adding to this, Resha Jain, Chief Brand Officer, GIVA, spoke about the seamless blend of jewellery design and technology, saying, “At GIVA, jewellery has always been about storytelling and self-expression. With Wear Your Charm, we wanted to celebrate the idea that every woman carries her own individuality and charm. Partnering with boAt brings that sentiment into an everyday accessory, where the addition of a 925 silver charm turns Chrome Ivory into something more personal, an expression of individuality that can be worn every day or gifted with meaning.
Blending boAt’s premium technology with GIVA’s refined design sensibility, Chrome Ivory offers a seamless balance of style, functionality, and wellness. Thoughtful design paired with practical features and health tracking makes it the perfect companion for women who carry their charm effortlessly across work, leisure, and personal moments, reflecting modern living at its finest.
Available in three colour options and four variants featuring silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is now available across Amazon, Flipkart, boAt-lifestyle.com, and select retail stores across India.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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