National News
boAt and GIVA celebrate women who wear their charm
Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.
Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wear Your Charm campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women who represent different professions and journeys. Through their stories of navigating everyday chaos and challenges, the campaign subtly highlights confidence and individuality as defining traits. At the heart of it is Chrome Ivory, with its bright AMOLED display and GIVA crafted elegant pure silver charm accessory, reinforcing that the smartwatch is not just a gadget but a statement of style and personality.
Commenting on the first of its kind collaboration with GIVA, one of the most celebrated jewelry brands of India, a boAt spokesperson shares, ‘Charm is not just about what you wear, it is also about the confidence you bring to it. With boAt’s premium technology and GIVA’s expertise in thoughtful design and understanding of what women love, we wanted Chrome Ivory to be more than just a gadget, something women would genuinely enjoy wearing every day as part of their personal style’.

Adding to this, Resha Jain, Chief Brand Officer, GIVA, spoke about the seamless blend of jewellery design and technology, saying, “At GIVA, jewellery has always been about storytelling and self-expression. With Wear Your Charm, we wanted to celebrate the idea that every woman carries her own individuality and charm. Partnering with boAt brings that sentiment into an everyday accessory, where the addition of a 925 silver charm turns Chrome Ivory into something more personal, an expression of individuality that can be worn every day or gifted with meaning.
Blending boAt’s premium technology with GIVA’s refined design sensibility, Chrome Ivory offers a seamless balance of style, functionality, and wellness. Thoughtful design paired with practical features and health tracking makes it the perfect companion for women who carry their charm effortlessly across work, leisure, and personal moments, reflecting modern living at its finest.
Available in three colour options and four variants featuring silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is now available across Amazon, Flipkart, boAt-lifestyle.com, and select retail stores across India.
National News
India’s Major Retail Jewellery Players Made A Strong Start To FY27
The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.
India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.
Kalyan’s broad-based growth
Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.
The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.
PNG’s premium mix
P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.
PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.
Titan’s steady momentum
Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.
Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.
What it means
The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.
For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.
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