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Bluestone in talks with Peak XV Partners, Steadview Capital Think Investments for Pre-IPO Round

Bluestone, a jewellery brand, is in talks to negotiate an investment of around Rs 830 crore from Peak XV Partners, Steadview Capital, and Think Investments.

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Bluestone, a jewellery brand, is in talks to negotiate an investment of around Rs 830 crore from Peak XV Partners, Steadview Capital, and Think Investments.

The pre-IPO round will combine share sales by early investors with new capital, aiming to value the omnichannel retailer at approximately Rs 7,500 crore ($900 million) before the infusion, as per the report.

Venture capital firm Peak XV Partners will reportedly invest around Rs 415 crore in the round. A source speaking to the Economic Times said, “Peak XV is in talks to lead the funding amid a wider inclination for venture funds to tap domestic brands and offline retailers.”

Further, some family offices via special-purpose vehicles might also reportedly participate in the round. The round is expected to be closed in the next few days.

In September 2023, Bluestone raised $65 million from a group of investors at a valuation of $410 million.

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Jewelbox’s ‘Say It With A Diamond’ Campaign Brings 100+ Designs and Special Festive Offers

The Diwali Campaign Showcases 100+ Diamond Jewellery Designs, Special Festive Offers and A Complimentary Gold Coin On Purchases Above Rs 1 Lakh

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Jewelbox marks the festive season with its signature campaign, “Say It With A Diamond”, centred on the idea of expressing love, appreciation and celebration through jewellery. The campaign brings diamonds into the many ways people choose to make their festive moments memorable.

For this Diwali, Jewelbox has introduced an exclusive edit of 100+ jewellery designs, featuring a mix of contemporary styles, statement pieces and versatile classics. The collection reflects the brand’s design-led approach, offering a diverse selection for festive dressing, gifting and personal indulgence.

As part of the campaign, customers can avail 30% OFF on Diamonds and up to 100% OFF on Making Charges, valid from 1st November to 15th November. Additionally, purchases of Rs 1 lakh and above come with a complimentary 0.25 gm gold coin.

With a growing retail presence of 17 stores across 10 cities, alongside its e-commerce platform, Jewelbox makes its festive collection accessible to customers both in-store and online.

With Say It With A Diamond, Jewelbox reinforces its belief that jewellery is more than an accessory – it is a way to celebrate moments, express individuality and create lasting memories.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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