National News
Bluestone in talks with Peak XV Partners, Steadview Capital Think Investments for Pre-IPO Round
Bluestone, a jewellery brand, is in talks to negotiate an investment of around Rs 830 crore from Peak XV Partners, Steadview Capital, and Think Investments.
Bluestone, a jewellery brand, is in talks to negotiate an investment of around Rs 830 crore from Peak XV Partners, Steadview Capital, and Think Investments.
The pre-IPO round will combine share sales by early investors with new capital, aiming to value the omnichannel retailer at approximately Rs 7,500 crore ($900 million) before the infusion, as per the report.
Venture capital firm Peak XV Partners will reportedly invest around Rs 415 crore in the round. A source speaking to the Economic Times said, “Peak XV is in talks to lead the funding amid a wider inclination for venture funds to tap domestic brands and offline retailers.”
Further, some family offices via special-purpose vehicles might also reportedly participate in the round. The round is expected to be closed in the next few days.
In September 2023, Bluestone raised $65 million from a group of investors at a valuation of $410 million.
National News
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.

As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.


Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,

“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
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