National News
BIJS 2025 unveiled in Kolkata in presence of icons and dignitaries of GJ industry
Bengal International Jewellery Show 2025 (BIJS 2025) was inaugurated at Milan Mela Complex, Kolkata in the presence of Chief Guest Subir Sen, Director -B C Sen Jewellers. Guests of Honour Suvro Chandra, Jt MD- P. C. Chandra Jewellers, Mohd. Ishrat, Mustafa’s Pte Ltd., Singapore, Dr. Chetan Κumar Μеhtа, President – Jewellery Division-IBJA , President, JAB and CMD- Laxmi Diamonds, Bangalore, along with Supporting Pillars Samar Kumar De, Working President, SSBC, Tagar Poddar, General Secretary, Bangiya Swarna Shilpi Samiti, Deepak Soni, President- Burrabazar Bullion Gems and Jewellery Association, Alok Adhya Chairman, Howrah Jewellery – Traders Welfare Association. Present at the inauguration were Kranti Nagvekar, Founder – KNC Services and dignitaries from the GJ industry.
BIJS is East India’s largest B2B jewellery exhibition organized by KNC Services and held annually at Milan Mela Exhibition Complex, Kolkata. The show has established itself as a premier platform connecting jewellery manufacturers, retailers, and international buyers.
The event showcases traditional Indian craftsmanship alongside modern innovations, with live demonstrations of cutting-edge technologies like laser cutting, welding, and hallmarking solutions. Special networking events include industry conversations between major players and fashion shows celebrating Kolkata’s jewellery artistry.
BIJS 2025 will run from 28-30 November 2025.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.
The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
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New Premises2 hours agoChow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
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National News3 hours agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
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National News5 hours ago
KISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
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ShowBuzz3 hours agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch
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