National News
Bharat Diamond Bourse Wins SURAKSHIT MUMBAI AWARD 2025 for Excellence in Security and Safety Leadership
The Bharat Diamond Bourse (BDB), India’s largest and one of the world’s most advanced diamond trading hubs, has been honoured with the SURAKSHIT MUMBAI AWARD 2025 for Best Security & Command Centre in Premises of the Year.
This prestigious accolade recognizes BDB’s outstanding commitment to security, technological innovation, and emergency preparedness.
The award was presented during a distinguished ceremony at The Westin, Powai, organized by SymX, PSP, and the ASIS Mumbai Chapter. The event celebrated institutions across Mumbai that have demonstrated excellence in safety standards, crisis management, and innovation in security infrastructure.
BDB’s Department of Security & Fire Safety received special recognition for its robust command centre operations and proactive approach to safety management. Representing BDB at the event were Shri Shirish Inamdar Ji, Mr. Samir Jha, Mr. Mahesh Kaloni, and Mr. Ramesh Khodke.
The award was conferred by Shri Santosh Bahadur Singh, Commandant of the National Disaster Response Force (NDRF), in the presence of an esteemed gathering of government officials, security professionals, and industry leaders.
Key dignitaries at the event included Mr. Harjinder Kang, British Deputy High Commissioner (Chief Guest), along with Guests of Honour such as Mr. Shyam Jagannathan (Director General Shipping), Mr. D. Sivanandhan (Former DGP, Maharashtra), Mr. Brijesh Singh (Principal Secretary), and Mr. Vishwas Nangre Patil (ADG, Anti-Corruption).
This recognition adds to BDB’s long-standing history of national and state-level accolades and carries special meaning as a hometown honour. It reinforces BDB’s leadership in integrating best-in-class technology, operational discipline, and safety protocols into its infrastructure.
The SURAKSHIT MUMBAI AWARD 2025 stands as a significant milestone in BDB’s journey toward ensuring a secure, resilient, and world-class business environment for the diamond trade community.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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