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Aulerth & Suneet Varma’s ‘Mehr’ Jewelry Collection- A Radiant Tribute to Self-Love and Inner Beauty

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Aulerth, India’s premier multi-designer house of couture-inspired jewelry, has unveiled its latest collection, ‘Mehr,’ in collaboration with renowned designer Suneet Varma. This stunning new collection embodies the essence of self-love, radiating inner beauty like a sunbeam that touches and transforms everyone around it. ‘Mehr,’ a Persian word meaning “love” and symbolizing the sun, offers a poignant reminder that true beauty begins within and flourishes outward, offering a deeper connection to oneself and to others.

Vivek Ramabhadran, Founder and CEO of Aulerth, expressed his excitement about the launch, stating, “It is wonderful to launch a new collection with Suneet Varma. In ‘Mehr,’ you will see designs intricately cut in Mughal-inspired shapes, yet light and comfortable. The collection embodies the message of ‘Self-love, Selflessly’—celebrating the inner radiance we all carry, reminding us that we are enough, and that this love for ourselves is the same energy we recognize in others.”

For Suneet Varma, this collection holds a personal significance. “I am truly overwhelmed by the love and appreciation our previous collaboration received, and I am thrilled to join hands with Aulerth again for ‘Mehr,’” he shared. “This collection is an ode to self-love, timeless elegance, and the enduring beauty of Indian craftsmanship. ‘Mehr’ is not just jewelry—it is a celebration of the inner radiance that exists within all of us, and I hope it resonates deeply with everyone who wears it.”

The ‘Mehr’ collection features a wide range of exquisite jewelry, including delicate chains, bold statement rings, graceful bangles, elegant maangtikas, and chic bracelets. Prices range from INR 4,000 to INR 55,000, making each piece a valuable investment in both beauty and empowerment. Crafted from consciously reclaimed metals and adorned with semi-precious gemstones such as dawn-like pearls and lush aquamarines, the designs feature reimagined Kundan work that transforms each piece into a miniature masterpiece.

As a celebration of individuality and love, ‘Mehr’ is a reminder of the timeless power of self-love, creating jewelry that not only enhances the wearer’s beauty but also enriches the world around them.

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BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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