BrandBuzz
Aulerth & Suneet Varma’s ‘Mehr’ Jewelry Collection- A Radiant Tribute to Self-Love and Inner Beauty
Aulerth, India’s premier multi-designer house of couture-inspired jewelry, has unveiled its latest collection, ‘Mehr,’ in collaboration with renowned designer Suneet Varma. This stunning new collection embodies the essence of self-love, radiating inner beauty like a sunbeam that touches and transforms everyone around it. ‘Mehr,’ a Persian word meaning “love” and symbolizing the sun, offers a poignant reminder that true beauty begins within and flourishes outward, offering a deeper connection to oneself and to others.
Vivek Ramabhadran, Founder and CEO of Aulerth, expressed his excitement about the launch, stating, “It is wonderful to launch a new collection with Suneet Varma. In ‘Mehr,’ you will see designs intricately cut in Mughal-inspired shapes, yet light and comfortable. The collection embodies the message of ‘Self-love, Selflessly’—celebrating the inner radiance we all carry, reminding us that we are enough, and that this love for ourselves is the same energy we recognize in others.”
For Suneet Varma, this collection holds a personal significance. “I am truly overwhelmed by the love and appreciation our previous collaboration received, and I am thrilled to join hands with Aulerth again for ‘Mehr,’” he shared. “This collection is an ode to self-love, timeless elegance, and the enduring beauty of Indian craftsmanship. ‘Mehr’ is not just jewelry—it is a celebration of the inner radiance that exists within all of us, and I hope it resonates deeply with everyone who wears it.”
The ‘Mehr’ collection features a wide range of exquisite jewelry, including delicate chains, bold statement rings, graceful bangles, elegant maangtikas, and chic bracelets. Prices range from INR 4,000 to INR 55,000, making each piece a valuable investment in both beauty and empowerment. Crafted from consciously reclaimed metals and adorned with semi-precious gemstones such as dawn-like pearls and lush aquamarines, the designs feature reimagined Kundan work that transforms each piece into a miniature masterpiece.
As a celebration of individuality and love, ‘Mehr’ is a reminder of the timeless power of self-love, creating jewelry that not only enhances the wearer’s beauty but also enriches the world around them.
BrandBuzz
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
In a landmark decision that will significantly ease compliance for thousands of jewellery businesses across India, the Ministry of Corporate Affairs (MCA) has revised the definition of “Small Company” under the Companies Act, 2013, effective 1st December 2025.GJC published and sent out this important update to the jewellery trade.
New Eligibility Criteria (both conditions to be satisfied):
- Paid-up Share Capital : ≤ Rs.10 Crore (earlier Rs.4 Crore)
- Annual Turnover : ≤ Rs.100 Crore (earlier Rs.40 Crore) (as per the latest audited financial statements)
Any company exceeding even one of the above limits will cease to be a Small Company.
Key Benefits for Jewellers (Private Limited & Family-Owned Firms):
- Only 2 Board Meetings required in a year
- Exemption from mandatory Internal Audit in most cases
- Substantially lower penalties for defaults
- Simplified Annual Return via Form MGT-7A
- No need to prepare Cash Flow Statement in financials
- Exemption from mandatory Auditor Rotation – continue with existing trusted auditors
- Reduced overall compliance cost and administrative burden
GJC advised jewellery firms to immediately review their Paid-up Capital and Turnover for FY 2024-25 to confirm eligibility and start availing the relaxations from the current financial year itself.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.