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AUGMONT Bullion Daily Report

~ The first-of-its-kind store aims to redefine Gold and Silver Shopping with Innovation, Luxury, and Unmatched Convenience ~

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Fundamental News and Triggers 

Gold acts as a shelter to weather the storm of unpredictability. 

• Gold prices hit a record high above $2850 (around Rs 82000) after the dollar declined following a  report that revealed the U.S. economy grew more slowly than anticipated in the fourth quarter. The  fourth quarter saw a 2.3% increase in the US GDP, which was less than the 2.5% increase that was  predicted and down from the 3.1% increase in the previous quarter. 

• President Donald Trump reiterated his threats to put a 25% tariff on United States goods from Canada  and Mexico. Gold has seen safe-haven flows due to repeated tariff threats.  

• Trump’s immigration and tariff policies continue to be the main emphasis, along with their potential  effects on inflation and the economy. If the inflation data today rises to the downside, it may indicate  that the Fed has more leeway in its policies, which might advance hopes of a rate decrease and boost  gold prices. 

Technical Triggers 

• As forecasted, gold prices have achieved the target of $2800 (~Rs 81000). We can see some profit booking today before prices can rise further. 

• Silver prices have sustained above $31(~Rs 93000) to start their bullish momentum towards $32 (~Rs  96000). 

Support and Resistance 

International Gold Support level : $2790/oz

International Gold Resistance level : $2900/oz

Indian Gold Support level : Rs 81000/ 10 gm

Indian Gold Resistance level : Rs 83000/ 10 gm

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International Silver Support level : $29.5/oz

International Silver Resistance level : $32/oz

Indian Silver Support level : Rs 92500/ kg

Indian Silver Resistance level : Rs 96000/ kg

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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