DiamondBuzz
Attempts to sanction Russian diamonds are “ineffective: Alrosa official
G7 nations to attempt to curtail the flow of Russian diamonds into Western markets through sanctions are proving “ineffective,” according to Alrosa, the state-controlled Russian mining giant.

The G7’s strategy hinges on preventing Russian gemstones from entering Western markets by implementing a system that can accurately track the origin of diamonds. This was initially slated for introduction in September 2024, following the initial sanctions in January 2024. However, the timeline has faced significant delays, first pushed to March 2025 and subsequently to January 2026. This postponement was largely welcomed by the diamond industry, which expressed concerns that a rushed implementation of traceability technology could lead to operational disruptions and inefficiencies.
Karakchiyev seized upon these delays and the lack of a viable technological solution, directly criticizing the understanding of the US and EU officials regarding the intricacies of the diamond industry and the complexities of imposing unified sanctions. He highlighted the absence of a “technical solution” for tracing, which the G7 itself identified as a key condition for the sanctions to be effective.
This situation presents a significant challenge to the G7’s geopolitical strategy. Without a reliable method to verify the origin of diamonds, Russian stones can potentially enter Western markets through indirect routes, undermining the intended impact of the sanctions. The delays in implementing traceability technology raise questions about the feasibility and effectiveness of using such measures in the complex global diamond trade.
For the diamond industry, the postponement of traceability implementation offers a temporary reprieve from potential disruptions. However, it also underscores the ongoing debate surrounding the practicality and cost-effectiveness of different tracing solutions. The industry remains wary of solutions that could add significant costs or complexities to the supply chain without demonstrably achieving their intended goal of preventing the trade of sanctioned goods.

Pyotr Karakchiyev, head of international cooperation at Alrosa, asserted that the sanctions lack the crucial underpinning of robust traceability technology, rendering them largely toothless. Speaking at the Khozaktiv-2025 corporate forum in Astana, Kazakhstan, Pyotr Karakchiyev stated, “The sanctions that our adversaries dreamed up were supposed to affect us in a big way but they are not achieving the necessary effect, at least for them.” He further claimed that no other country possesses the capacity to offer the same diverse range of rough diamonds as Russia.
Looking ahead, the effectiveness of future sanctions on Russian diamonds will likely depend heavily on the successful development and implementation of a reliable and widely adopted traceability system. Until such a system is in place, Alrosa’s assessment of the current sanctions as “ineffective” appears to hold weight, highlighting a critical gap in the G7’s strategy to pressure the Russian economy through the diamond sector. The industry will be closely watching the progress towards a viable traceability solution and its potential impact on global diamond trade flows.

DiamondBuzz
PM Modi to visit Namibia; seeks to deepen economic ties in the diamond sector

Indian Prime Minister Narendra Modi is slated to visit Namibia on July 9, part of a five-nation tour that also includes Ghana, Argentina, Brazil, and Trinidad and Tobago. The trip marks Modi’s first official visit to the Southern African nation and underscores New Delhi’s ambition to deepen economic ties in the diamond sector.
While Indian firms such as Ankit Gems and KGK already run cutting and polishing units in Namibia’s capital, Windhoek, rough stones currently reach India indirectly via other global trading hubs. Modi’s visit is expected to pave the way for more direct diamond shipments, streamlining trade flows between the two countries.
Namibia ranks as the world’s fifth-largest diamond producer by value and volume, according to Kimberley Process data, and is especially known for its rich marine diamond reserves, estimated at over 80 million carats.
The agenda extends beyond gemstones. Modi is also set to discuss cooperation on critical minerals and uranium—resources vital to India’s clean energy ambitions and energy security. During the visit, he is scheduled to address the Namibian Parliament, signaling the strategic importance New Delhi places on closer engagement with Africa’s resource-rich economies.
DiamondBuzz
De Beers Unveils ‘Origin’: Blockchain-Backed Diamonds for a New Era of Transparency and Trust

De Beers Group has officially launched Origin, a pioneering initiative that brings blockchain technology to the heart of the natural diamond trade, offering consumers an unprecedented level of traceability, authenticity, and ethical assurance.
Each diamond in the Origin collection is individually verified and traceable, allowing customers to follow its journey from deep earth formation to expert craftsmanship and final retail presentation. The initiative is powered by tamper-proof blockchain technology, ensuring a secure and transparent record of each diamond’s provenance.
“As a brand, we understand that modern consumers value not just beauty, but also trust and purpose,” said De Beers during the launch. “Origin is our vision for a diamond industry that is transparent, ethical, and built on authenticity.”
The Origin platform not only affirms the diamond’s natural origin but also highlights its social and environmental impact—detailing the positive contributions made in the local communities where the stones are mined.
A Retailer-Ready Revolution
For retail partners, Origin offers more than just ethically sourced brilliance. It comes bundled with:
- Experiential merchandising solutions
- Custom marketing assets
- Retail staff training tools
These assets are designed to connect with today’s values-driven consumers, who seek deeper meaning and verified ethical sourcing in luxury purchases.
Origin also integrates seamlessly into retailers’ loose diamond portfolios, offering flexibility alongside elevated consumer confidence in the integrity and ethical story behind every stone.
The launch aligns with De Beers’ broader mission to lead the natural diamond industry toward a more responsible, transparent, and future-ready standard—where luxury is inseparable from accountability.
DiamondBuzz
Diamond Market Rebounds in 2025; India Emerges as Global Growth Engine

The global diamond industry is showing signs of revival in 2025, following two years of sluggish demand. According to Susan Jacques, President and CEO of the Gemological Institute of America (GIA), the gem and jewellery sector faced significant headwinds after a brief boom in 2021, which was fueled by pandemic-era shifts in consumer spending and travel behavior.
While 2022 saw strong pricing and demand, a downturn took hold through 2023 and 2024. Now, a renewed sense of optimism is emerging. “The recovery was expected, and we’re beginning to see positive momentum return,” Jacques noted.
A key driver of this rebound is India, whose cultural affinity for diamonds continues to underpin strong consumer interest. Over the past two decades, India’s share of global diamond demand has surged from just 2% to nearly 11%, positioning it as the world’s second-largest market for natural diamonds—trailing only the United States, which remains dominant with around 55% of total sales.
Pritesh Patel, Senior Vice President and Chief Operating Officer at GIA, remarked that the US market has remained stable in early 2025, and industry stakeholders are optimistic about sustained demand. In India, he observed a notable shift: interest in diamonds is expanding well beyond major metropolitan areas.

“Tier-2 and tier-3 cities are now driving growth, alongside established hubs,” Patel said. He added that demand is strong across India’s southern, northern, and western regions, signaling a broad-based recovery in diamond jewellery purchases.
The global industry is cautiously optimistic as it navigates 2025, buoyed by emerging markets and a renewed appetite for luxury adornments.
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