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Attempts to sanction Russian diamonds are “ineffective: Alrosa official

G7 nations to attempt to curtail the flow of Russian diamonds into Western markets through sanctions are proving “ineffective,” according to Alrosa, the state-controlled Russian mining giant.

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The G7’s strategy hinges on preventing Russian gemstones from entering Western markets by implementing a system that can accurately track the origin of diamonds. This was initially slated for introduction in September 2024, following the initial sanctions in January 2024. However, the timeline has faced significant delays, first pushed to March 2025 and subsequently to January 2026. This postponement was largely welcomed by the diamond industry, which expressed concerns that a rushed implementation of traceability technology could lead to operational disruptions and inefficiencies.  

Karakchiyev seized upon these delays and the lack of a viable technological solution, directly criticizing the understanding of the US and EU officials regarding the intricacies of the diamond industry and the complexities of imposing unified sanctions. He highlighted the absence of a “technical solution” for tracing, which the G7 itself identified as a key condition for the sanctions to be effective.  

This situation presents a significant challenge to the G7’s geopolitical strategy. Without a reliable method to verify the origin of diamonds, Russian stones can potentially enter Western markets through indirect routes, undermining the intended impact of the sanctions. The delays in implementing traceability technology raise questions about the feasibility and effectiveness of using such measures in the complex global diamond trade.  

For the diamond industry, the postponement of traceability implementation offers a temporary reprieve from potential disruptions. However, it also underscores the ongoing debate surrounding the practicality and cost-effectiveness of different tracing solutions. The industry remains wary of solutions that could add significant costs or complexities to the supply chain without demonstrably achieving their intended goal of preventing the trade of sanctioned goods.

Pyotr Karakchiyev, head of international cooperation at Alrosa, asserted that the sanctions lack the crucial underpinning of robust traceability technology, rendering them largely toothless. Speaking at the Khozaktiv-2025 corporate forum in Astana, Kazakhstan, Pyotr Karakchiyev stated, “The sanctions that our adversaries dreamed up were supposed to affect us in a big way but they are not achieving the necessary effect, at least for them.” He further claimed that no other country possesses the capacity to offer the same diverse range of rough diamonds as Russia.

Looking ahead, the effectiveness of future sanctions on Russian diamonds will likely depend heavily on the successful development and implementation of a reliable and widely adopted traceability system. Until such a system is in place, Alrosa’s assessment of the current sanctions as “ineffective” appears to hold weight, highlighting a critical gap in the G7’s strategy to pressure the Russian economy through the diamond sector. The industry will be closely watching the progress towards a viable traceability solution and its potential impact on global diamond trade flows.  

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DiamondBuzz

De Beers brings Diamonds and Glamour to London

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Insiders suggest a star-studded journey to London might be on the cards. But why London? Beyond its glittering reputation as a global hub for jewellery and fashion, whispers point to something far more dazzling — De Beers is set to host a major showcase in the city.

This year, De Beers Group makes its grand debut at Frieze London, marking a landmark moment where the world of natural diamonds meets the world of art. In collaboration with Frieze Masters, the brand will unveil Voyage Through the Diamond Realm — an immersive experience said to capture the mystery, beauty, and brilliance of natural diamonds like never before.

To bring this vision to life, De Beers has invited India’s leading style and art connoisseurs, including Twinkle Khanna, Ananya Panday, Sara Tendulkar, Karan Johar and many more. Known for their refined taste and appreciation of art and design, these tastemakers are the perfect ambassadors to experience natural diamonds in a whole new light — where every facet tells a story of time, pressure, and perfection.

While details remain under wraps, those close to the brand hint that the experience will be nothing short of transformative — a moment where science, storytelling, and rarity converge to celebrate nature’s most extraordinary creations.

One thing’s certain: when De Beers Group meets Frieze London, the city is bound to shine a little brighter — and perhaps, so will those boarding that flight.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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