Aukera, India’s leading lab-grown diamond jewellery brand, unveiled its highly anticipated Echoes of Choice Signature Collection at an exclusive press event held at President, IHCL SeleQtions Mumbai today. This collection is part of Aukera’s My Choice My Voice campaign, which inspires and empowers women to own their decisions and stand by their beliefs. The powerful slogan, “My Choice. My Voice,” calls on women everywhere to redefine empowerment.

The launch event was graced by actress Taapsee Pannu and tennis icon Sania Mirza, the faces of Aukera’s campaign.

The Echoes of Choice collection draws inspiration from the idea that a single choice, much like a sound wave, reverberates, creating a lasting impact. The collection transforms the power of choice into exquisite jewellery, featuring rings, hoops, bracelets, and pendants crafted in 18K gold. It also debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman. Each piece is designed to mirror the peaks of a sound wave, symbolizing strength, courage, and the ripple effect of the fearless choices women make.

Lisa Mukhedkar, Founder & CEO of Aukera, emphasized that the brand is not just a jewellery line but a movement for freedom and self-expression. “Echoes of Choice is a collective campaign that empowers women to make choices and reject compromises. We’ve tried to recreate women’s qualities of individuality and purpose through the aesthetics of this collection. Sania Mirza and Taapsee Pannu are trailblazers who have made bold choices in both their personal and professional lives, reflecting our brand’s core values. We trust women will enjoy this collection as much as we enjoyed creating it.”

Tennis icon Sania Mirza passionately affirmed, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”

Filmfare Award Winner, Actor Taapsee Pannu proudly shared, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality.”

The Echoes of Choice campaign has been sparking nationwide conversations through curated storytelling, exclusive appearances, and digital engagement. Backed by a combination of print, digital, radio, in-store, and outdoor promotions, the campaign amplifies the voices of women who dare to make bold choices. The collection has already created waves with women across the country echoing My Choice, My Voice, Aukera.

Gargi by P N Gadgil and Sons (PNGS), a distinguished name in the fashion jewellery realm, has launched the Aura Collection, a stunning new range of 925 sterling silver necklace sets that seamlessly blend timeless elegance with modern luxury. Designed to honour women’s grace, strength, and individuality, the Aura Collection embodies sophistication with handcrafted precision and exquisite detailing.

Crafted with hypoallergenic sterling silver, each piece in the collection is a statement of refined artistry. The range features intricate designs, including the Green Stone Necklace Set (Silver), Blue Peacock Necklace Set (Silver), Shining Quadret Necklace Set (Silver), Leaf Shaped Necklace Set (Silver), Floral Ring Necklace Set (Silver), and more—each designed to elevate everyday style as well as grand celebrations.

Speaking about this, Aditya Modak, co-founder of Gargi by PNGS, said, “The Aura Collection is an ode to the modern woman—her confidence, poise, and individuality. With this launch, we continue to bring fine craftsmanship and contemporary aesthetics to fashion jewellery lovers who seek a blend of elegance and versatility.”

Gargi by PNGS has been rapidly expanding its footprint across Maharashtra and Delhi, backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding INR 8,500 crore. With an ambitious growth trajectory, Gargi, an INR 100+ crore, is further strengthening its retail presence. The brand recently inaugurated a new store at Seasons Mall in Pune and Gurgaon in February and is well on its way to owning close to 12 company and franchise stores by the end of 2025.

Gargi remains committed to making luxurious, trend-setting jewellery accessible to all. With free shipping, COD availability, and secure payment options, the brand ensures a seamless shopping experience for customers nationwide.

Since ages, International Women’s Day has celebrated the stories of strength, resilience, and grace. Jewelry being the most powerful way to celebrate women, carries stories of love, achievements, and cherished memories. This Women’s Day, Divine Solitaires invites you to celebrate and honor the women in your life with timeless diamond jewelry that speaks to her journey and individuality.

Divine Solitaires offers a stunning collection of handcrafted jewelry, each piece designed with precision and passion. From delicate solitaire earrings and statement rings to elegant Mangal sutras and classic bangles, there’s a gift to match every style and personality. Crafted in 18kt gold and set with natural, ethically sourced diamonds, each piece exudes sophistication and charm.

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This Women’s Day, celebrate the remarkable women in your life with a gift that transcends beauty—one that embodies strength, grace, and love. Like fine jewelry, these incredible women bring light and warmth to every moment, creating cherished memories that last a lifetime. Divine Solitaires’ collection is more than just adornment; it is a tribute to the women who inspire, uplift, and transform the world around them every day.