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Arvog expands south India presence with first gold loan branch in Chennai

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Arvog, a smart-tech-enabled diversified finance company that provides financial products and services, particularly focusing on digital lending for personal and gold loans, announced the launch of its first Gold Loan Branch in Chennai, marking a strategic milestone in the company’s expansion into South India. The setting up of the branch will serve as a physical touchpoint for consumers to gain access to gold-based financial resources and further take ahead Arvog’s endeavour.   

The new branch aims to blend tech and trustworthy services giving customers. The branch boosts openness and client trust with live price displays, and full tech support. The Gold Loan services offered by Arvog stand apart basis its multi-pronged differentiating proposition encompassing aspects such as lowest interest rates, highest rate for per gram gold, secured deposit in safety vaults and quicker loan dispersals.

This launch is part of Arvog’s bigger plan to grow its retail presence in key regional markets. The opening of this branch kicks off Arvog’s goal to set up 10 Gold Loan Branches across Tamil Nadu in FY25, as it looks to expand in the South. The company has picked Chennai, Erode, and Coimbatore as future hubs to boost and streamline operations in the region.

Commenting on the launchAmit Shroff, CEO of Arvog, said: Chennai, with its solid customer base, gives us the perfect starting point to grow in the South, and Tamil Nadu plays a key role in the gold market. We aim to give both old-school and modern buyers a trustworthy, tech-powered gold loan experience. We’re excited to bring Arvog’s services closer to our customers while sticking to our core values of being open, productive, and easy to reach.”

Arvog is putting itself in a position to meet the changing financial needs of South Indian consumers while enhancing accessibility and trust in the precious metals ecosystem by fusing traditional gold loan services with digital innovation.

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Indriya, Aditya Birla Jewellery, crosses 50 Stores Nationwide

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Indriya, Aditya Birla Jewellery, has reached a golden milestone in its remarkable expansion journey, as its national footprint has hit 50 stores across India. The third store in Bangalore, launched today, is the landmark store that makes Indriya hits half century. This achievement not only highlights Indriya’s rapid growth and scaling capabilities but also reflects its increasing resonance with consumers in the organised jewellery retail sector and underscoring its commitment to celebrating endless love for jewellery.

In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence, and customer experience. As a trusted bridal destination, Indriya has been helping brides become the bride of their dreams through its regional bridal assortment and exquisite designs. The brand operates multiple stores in leading cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, along with a growing presence across prominent cities—cementing its position as a rapidly scaling national jewellery brand backed by the Aditya Birla Group.

Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust, and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand.

Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance, and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”

Sandeep Kohli, CEO, Indriya, added, “Indriya’s 50 store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery.

This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory while setting new benchmarks in organised jewellery retail.”

Indriya by the Aditya Birla Group is strengthening its presence in nationally, bringing the jewellery experience to customers while marking its significant 50th store milestone in India—a celebration of expansion and brand excellence.

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