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APGJF 2023 concludes successfully; trade fraternity embraces innovation and creativity
Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2023, which was held at SS Convention Centre from Dec 8- 10, 2023 was rated as a tremendous success by the exhibitors, visitors and organisers together. The exhibition has concluded with an overwhelming response with the crowded booths placing their orders to meet the upcoming wedding and festive season demand. APGJF is jointly organised by AP Bullion Gold Silver & Diamond Merchants Association and United Exhibitions, Chennai.
The show was inaugurated by the leaders of Andhra Jewellery Fraternity and opening was done with an auspicious puja event at the show venue. Shri. K. Vijay Kumar, State President, AP Bullion Association, the co-organiser of APGJF 2023, said, “The tremendous outcome for the second edition of APGJF has exceeded expectations of all participants & organisers and attributed the success to the trade fraternity for their open minded welcome to innovation and creativity shown in the jewellery collections put on display.
Everyone appreciated the strict implementation of the norms restricting entry to business visitors only. We also received positive feedback about the quality of arrangements made for the visitor convenience. This success has given us more courage to take Vijayawada on to a bigger picture and thanked the support from the industry across the region.” Said Shri Shantilal Jain, State Chief Organiser, AP Bullion Association.
APGJF is a proven and successful platform for all the manufacturers and wholesalers dealing with the studded jewellery collections as Andhra Pradesh is always termed as India’s most profitable jewellery market with retailers of all sizes are known for dealing majorly in studded and temple jewellery.
“APGJF is not only important for the retailers from Telugu states but also from neighbouring states as well because of the unique collections those were put on display matching the taste of the region and their cultural preferences. The collections were so satisfying that made most retailers to say that the show was almost at par with other major shows in India”. Said VK Manoj, Project Director, United Exhibitions, the co-organiser of APGJF.
The show had around 150 exhibitors in 300 booths spread over 75,000 sq. ft of exhibition space. Approximately 200,000 jewellery designs were displayed ranging from various collections in gold, diamond, silver jewellery and loose gemstones. Machinery, Tools and Showroom interiors, software services were also displayed and demonstrated in the halls.
Stars of Andhra Pradesh Jewellery Awards & Networking Nite held on the evening of Dec 8th 2023 at Novotel Vijayawada to felicitate the hidden gems who has contributed heavily towards the success of APGJF 2023. Regional Associations, Exhibitors in certain categories were awarded for their active involvement to make the event brighter and more beautiful.
The grand gala event was attended by Miss India Sini Sadanand Shetty, who is going to represent India on the Miss Universe 2024 pageant adding the sparkle to the glittering evening while joining the awardees on the stage. Leading stalwarts and legends from Andhra Gems & Jewellery industry were present at the networking evening sharing their experiences with the guests.
BrandBuzz
Raj Diamonds Launches Akshaya Tritiya Campaign Spotlighting “Ruby Splendour” and “Ancient Splendour”
Celebrating The Bride’s Journey Of Identity, Tradition, and Transformation
Marking the auspicious occasion of Akshaya Tritiya, Raj Diamonds launches a new campaign bringing light to its signature high jewellery collections, Ruby Splendour and Ancient Splendour, a celebration of timeless design, cultural depth, and the evolving journey of a woman stepping into her new identity as a bride.
Akshaya Tritiya, long associated with prosperity and new beginnings, becomes a moment of quiet transformation. It is a time when a woman doesn’t just prepare for marriage, but begins to rediscover herself through rituals, traditions, and the emotional weight of heritage. In this transition, she is not merely adorned; she is shaped, refined, and redefined. The collections reflect this intimate journey. They are not just expressions of craftsmanship, but of becoming a bride.
Ruby Splendour captures the intensity of this transformation. With vivid rubies set alongside precisely crafted diamonds, each piece reflects the passion, strength, and boldness that define a bride stepping into the unknown. It is designed for a woman who embraces tradition, yet carries her individuality with quiet confidence, where every glance and movement feels intentional.
In contrast, Ancient Splendour draws from the richness of India’s cultural legacy. Inspired by heirloom aesthetics and time-honoured artistry, the collection evokes a sense of familiarity and timelessness, as though each piece has existed long before it was worn. It speaks to the bride who finds herself in tradition, cherishes its depth, and builds a deeper connection with her roots.
Through the visual storytelling of the latest photoshoot, this evolution unfolds with subtlety. The bride is seen not just wearing jewellery, but growing into it—absorbing its meaning, understanding its place, and ultimately making it her own. What emerges is a woman rediscovering herself in a new avatar, one that is both deeply rooted in culture and distinctly personal.
“At Raj Diamonds, jewellery is never just decorative; it is deeply emotional,” said Eshwar Surana, Managing Director, Raj Diamonds.
“With Ruby Splendour and Ancient Splendour, we wanted to capture the essence of a bride’s journey—her connection to culture, her sense of identity, and the quiet confidence with which she steps into a new chapter.”
Crafted through Raj Diamonds’ in-house manufacturing expertise, each piece balances intricate artistry with modern wearability. The collections reflect a larger shift in luxury, where meaning holds as much value as material, and where every piece carries a story waiting to be lived.
Through this expression, Raj Diamonds continues to redefine bridal jewellery not as a symbol of occasion alone, but as a reflection of transformation, identity, and enduring legacy, with 360° verified brilliance & a natural diamond promise.
The collections are now available across Raj Diamonds showrooms and through exclusive consultations.
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