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APGJF 2023 concludes successfully; trade fraternity embraces innovation and creativity
Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2023, which was held at SS Convention Centre from Dec 8- 10, 2023 was rated as a tremendous success by the exhibitors, visitors and organisers together. The exhibition has concluded with an overwhelming response with the crowded booths placing their orders to meet the upcoming wedding and festive season demand. APGJF is jointly organised by AP Bullion Gold Silver & Diamond Merchants Association and United Exhibitions, Chennai.
The show was inaugurated by the leaders of Andhra Jewellery Fraternity and opening was done with an auspicious puja event at the show venue. Shri. K. Vijay Kumar, State President, AP Bullion Association, the co-organiser of APGJF 2023, said, “The tremendous outcome for the second edition of APGJF has exceeded expectations of all participants & organisers and attributed the success to the trade fraternity for their open minded welcome to innovation and creativity shown in the jewellery collections put on display.
Everyone appreciated the strict implementation of the norms restricting entry to business visitors only. We also received positive feedback about the quality of arrangements made for the visitor convenience. This success has given us more courage to take Vijayawada on to a bigger picture and thanked the support from the industry across the region.” Said Shri Shantilal Jain, State Chief Organiser, AP Bullion Association.
APGJF is a proven and successful platform for all the manufacturers and wholesalers dealing with the studded jewellery collections as Andhra Pradesh is always termed as India’s most profitable jewellery market with retailers of all sizes are known for dealing majorly in studded and temple jewellery.
“APGJF is not only important for the retailers from Telugu states but also from neighbouring states as well because of the unique collections those were put on display matching the taste of the region and their cultural preferences. The collections were so satisfying that made most retailers to say that the show was almost at par with other major shows in India”. Said VK Manoj, Project Director, United Exhibitions, the co-organiser of APGJF.
The show had around 150 exhibitors in 300 booths spread over 75,000 sq. ft of exhibition space. Approximately 200,000 jewellery designs were displayed ranging from various collections in gold, diamond, silver jewellery and loose gemstones. Machinery, Tools and Showroom interiors, software services were also displayed and demonstrated in the halls.
Stars of Andhra Pradesh Jewellery Awards & Networking Nite held on the evening of Dec 8th 2023 at Novotel Vijayawada to felicitate the hidden gems who has contributed heavily towards the success of APGJF 2023. Regional Associations, Exhibitors in certain categories were awarded for their active involvement to make the event brighter and more beautiful.
The grand gala event was attended by Miss India Sini Sadanand Shetty, who is going to represent India on the Miss Universe 2024 pageant adding the sparkle to the glittering evening while joining the awardees on the stage. Leading stalwarts and legends from Andhra Gems & Jewellery industry were present at the networking evening sharing their experiences with the guests.
ShowBuzz
Booth Allotment commences for GJS – The Diwali Edition
Booth Allotment for GJS – The Diwali Edition
The Booth Allotment for GJS – The Diwali Edition process was conducted at GJC headquarters at Panchratna , Mumbai. Excitement and anticipation filled the air as exhibitors secure their prime spots on the show floor.GJS – The Diwali Edition is all set to welcome the industry from 16th–19th September at JWCC, Mumbai.
ShowBuzz
CARATS 2025 – India’s Premier B2B Loose Diamond Exhibition Opens Grandly in Surat
The event, organized by the Surat Diamond Association (SDA), promises to be a landmark gathering for the diamond trade, running from 11th to 13th July 2025.
CARATS 2025 – Surat Diamond Expo, India’s most premium B2B loose diamond exhibition, was inaugurated with grandeur at Avadh Utopia, Surat.
The inauguration ceremony witnessed the presence of several industry stalwarts and dignitaries, including Govindbhai Dholakia, Chairman of Surat Diamond Bourse (SDB); Vinod Dabhi, Convenor of CARATS; Jagdishbhai Khunt, President of SDA; along with senior members from SDB, SDA, and key players from the gems and jewellery (GJ) industry.
CARATS 2025 serves as a premium platform for loose diamond manufacturers, traders, and buyers to engage in high-level business interactions and showcase the finest quality diamonds. With Surat being the global hub of diamond cutting and polishing, the expo reaffirms the city’s pivotal role in shaping the future of the global diamond trade.
GlamBuzz
CaratLane ropes-in Divyanka Tripathi Dahiya & Vivek Dahiya for their latest Teej Campaign
CaratLane – a TATA product, India’s leading omni-channel jewellery brand—has unveiled its festive campaign for Teej, starring popular television couple Divyanka Tripathi Dahiya and Vivek Dahiya.
The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It’s a heartwarming story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting.
Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane’s campaign thoughtfully connects with its growing customer base in this region, aligning with the brand’s steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs.
Shaifali Gautam, CMO, CaratLane, shared her thoughts on the campaign:
“Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences.”
At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane’s versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact.
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