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APGJF 2023 concludes successfully; trade fraternity embraces innovation and creativity
Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2023, which was held at SS Convention Centre from Dec 8- 10, 2023 was rated as a tremendous success by the exhibitors, visitors and organisers together. The exhibition has concluded with an overwhelming response with the crowded booths placing their orders to meet the upcoming wedding and festive season demand. APGJF is jointly organised by AP Bullion Gold Silver & Diamond Merchants Association and United Exhibitions, Chennai.
The show was inaugurated by the leaders of Andhra Jewellery Fraternity and opening was done with an auspicious puja event at the show venue. Shri. K. Vijay Kumar, State President, AP Bullion Association, the co-organiser of APGJF 2023, said, “The tremendous outcome for the second edition of APGJF has exceeded expectations of all participants & organisers and attributed the success to the trade fraternity for their open minded welcome to innovation and creativity shown in the jewellery collections put on display.
Everyone appreciated the strict implementation of the norms restricting entry to business visitors only. We also received positive feedback about the quality of arrangements made for the visitor convenience. This success has given us more courage to take Vijayawada on to a bigger picture and thanked the support from the industry across the region.” Said Shri Shantilal Jain, State Chief Organiser, AP Bullion Association.
APGJF is a proven and successful platform for all the manufacturers and wholesalers dealing with the studded jewellery collections as Andhra Pradesh is always termed as India’s most profitable jewellery market with retailers of all sizes are known for dealing majorly in studded and temple jewellery.
“APGJF is not only important for the retailers from Telugu states but also from neighbouring states as well because of the unique collections those were put on display matching the taste of the region and their cultural preferences. The collections were so satisfying that made most retailers to say that the show was almost at par with other major shows in India”. Said VK Manoj, Project Director, United Exhibitions, the co-organiser of APGJF.
The show had around 150 exhibitors in 300 booths spread over 75,000 sq. ft of exhibition space. Approximately 200,000 jewellery designs were displayed ranging from various collections in gold, diamond, silver jewellery and loose gemstones. Machinery, Tools and Showroom interiors, software services were also displayed and demonstrated in the halls.
Stars of Andhra Pradesh Jewellery Awards & Networking Nite held on the evening of Dec 8th 2023 at Novotel Vijayawada to felicitate the hidden gems who has contributed heavily towards the success of APGJF 2023. Regional Associations, Exhibitors in certain categories were awarded for their active involvement to make the event brighter and more beautiful.
The grand gala event was attended by Miss India Sini Sadanand Shetty, who is going to represent India on the Miss Universe 2024 pageant adding the sparkle to the glittering evening while joining the awardees on the stage. Leading stalwarts and legends from Andhra Gems & Jewellery industry were present at the networking evening sharing their experiences with the guests.
BrandBuzz
Sennes by Senco Gold & Diamonds Launches First Exclusive LGD Jewellery Store In Gaur City Mall, Noida
A Month-Long Offer Of Up To 50% Off On Making Charges, 30% Off On Diamond Value, and Up To 40% Off On Leather Products To Mark The Launch
Backed by the legacy and trust of Senco Gold & Diamonds, Sennes – Senco’s lab-grown diamond-focused lifestyle brand – announced the launch of its first exclusive store in Noida at Gaur City Mall. This marks Sennes’ 12th store in the country and its debut in the Noida market, further strengthening its presence across key urban centres. Strategically located at Gaur City Mall, the store is poised to become a key destination for shoppers in Noida, offering a refined retail environment that blends product innovation with a modern lifestyle experience.
Positioned at the intersection of sustainability and modern design, Sennes brings lab-grown diamond jewellery into a broader lifestyle context, alongside leather accessories and fragrances.
To celebrate the launch, Sennes is offering attractive introductory promotions, including up to 50% off on making charges and 30% off on diamond value, along with up to 40% off on leather products – creating a compelling entry point for customers to explore the brand.
Spread across approximately 670 sq. ft., the newly launched store has been designed to deliver a modern, immersive retail experience, reflecting Sennes’ contemporary design language and its focus on a seamless customer journey. As an exclusive, company-owned outlet, the store reinforces the brand’s commitment to offering a consistent and elevated experience across locations.
The store showcases a curated selection of Sennes’ offerings across lab-grown diamond jewellery, leather accessories, and fragrances – bringing together craftsmanship with a distinctly modern aesthetic. Among the highlights are statement pieces such as the Pear Allure Diamond Ring (3.72 carat), Enchanting Interplay Diamond Ring, Classic Glamour Diamond Earrings, and Confident Glamour Diamond Earrings featuring striking blue stones. The leather collection includes versatile styles like the Vivace Sling Bag, available in multiple colours, and the Charisma Handbag with a distinctive croc-textured finish. The fragrance range further enhances the experience with offerings such as L’Euphorie, La Serenite, L’Elegance, Le Desir, La Passion, and L’Harmonie, available in both 100ml and 50ml formats for men and women.
Joita Sen, Director and Head of Marketing, Senco Gold & Diamonds, said:
“Noida consumers are both design-aware and decisively modern in how they approach jewellery today. With Sennes, our focus has been on introducing lab-grown diamonds not just as an alternative, but as part of a larger, design-led lifestyle. This store brings that vision together—where jewellery, leather, and fragrance exist as one cohesive experience. As we expand into Noida, the idea was to create a space that feels intuitive, contemporary, and clearly reflective of what Sennes stands for.”
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