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APGJF 2023 concludes successfully; trade fraternity embraces innovation and creativity
Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2023, which was held at SS Convention Centre from Dec 8- 10, 2023 was rated as a tremendous success by the exhibitors, visitors and organisers together. The exhibition has concluded with an overwhelming response with the crowded booths placing their orders to meet the upcoming wedding and festive season demand. APGJF is jointly organised by AP Bullion Gold Silver & Diamond Merchants Association and United Exhibitions, Chennai.
The show was inaugurated by the leaders of Andhra Jewellery Fraternity and opening was done with an auspicious puja event at the show venue. Shri. K. Vijay Kumar, State President, AP Bullion Association, the co-organiser of APGJF 2023, said, “The tremendous outcome for the second edition of APGJF has exceeded expectations of all participants & organisers and attributed the success to the trade fraternity for their open minded welcome to innovation and creativity shown in the jewellery collections put on display.
Everyone appreciated the strict implementation of the norms restricting entry to business visitors only. We also received positive feedback about the quality of arrangements made for the visitor convenience. This success has given us more courage to take Vijayawada on to a bigger picture and thanked the support from the industry across the region.” Said Shri Shantilal Jain, State Chief Organiser, AP Bullion Association.
APGJF is a proven and successful platform for all the manufacturers and wholesalers dealing with the studded jewellery collections as Andhra Pradesh is always termed as India’s most profitable jewellery market with retailers of all sizes are known for dealing majorly in studded and temple jewellery.
“APGJF is not only important for the retailers from Telugu states but also from neighbouring states as well because of the unique collections those were put on display matching the taste of the region and their cultural preferences. The collections were so satisfying that made most retailers to say that the show was almost at par with other major shows in India”. Said VK Manoj, Project Director, United Exhibitions, the co-organiser of APGJF.
The show had around 150 exhibitors in 300 booths spread over 75,000 sq. ft of exhibition space. Approximately 200,000 jewellery designs were displayed ranging from various collections in gold, diamond, silver jewellery and loose gemstones. Machinery, Tools and Showroom interiors, software services were also displayed and demonstrated in the halls.
Stars of Andhra Pradesh Jewellery Awards & Networking Nite held on the evening of Dec 8th 2023 at Novotel Vijayawada to felicitate the hidden gems who has contributed heavily towards the success of APGJF 2023. Regional Associations, Exhibitors in certain categories were awarded for their active involvement to make the event brighter and more beautiful.
The grand gala event was attended by Miss India Sini Sadanand Shetty, who is going to represent India on the Miss Universe 2024 pageant adding the sparkle to the glittering evening while joining the awardees on the stage. Leading stalwarts and legends from Andhra Gems & Jewellery industry were present at the networking evening sharing their experiences with the guests.
DiamondBuzz
Jewelbox Expects Festive Momentum as Consumers Embrace Versatile Lab-Grown Diamond Jewellery
In an exclusive JewelBuzz interview, Vidita Kochar Jain, Co-founder, Jewelbox, shares insights on festive jewellery demand, evolving consumer preferences, the growing acceptance of lab-grown diamonds and the brand’s latest personalised diamond offering, Signed Diamonds
Jewelbox, a contemporary lab-grown diamond jewellery brand, is witnessing an evolving jewellery consumption landscape, with consumers increasingly prioritising versatile designs, personal expression and value. As festive and wedding purchases gain momentum, the brand sees growing opportunities in everyday fine jewellery, gifting and personalised diamond offerings.
In an exclusive interview with JewelBuzz, Vidita Kochar Jain, Co-Founder, Jewelbox, discusses expectations for the current festive season, changing consumer sentiment, the growing appeal of lab-grown diamonds and the brand’s latest festive offering, Signed Diamonds, which brings a personal touch to diamond jewellery.
Jb: What are your expectations with regard to jewellery sales during the current festive season?
Vidita Kochar : Every year, the festive season is a strong period for jewellery consumption, with both gifting and self-purchases contributing to demand. Jewellery continues to hold a unique position in Indian celebrations, but the nature of consumption is evolving. Customers are increasingly looking beyond traditional occasion-led purchases towards versatile pieces that can be worn regularly. At Jewelbox, we expect lab-grown diamond jewellery to benefit from this shift, particularly in categories such as everyday fine jewellery, statement pieces and gifting. We remain optimistic about festive demand and expect to see sustained momentum across our retail and digital channels.
Jb: What is the current consumer sentiment regarding jewellery purchases?
Vidita Kochar: Consumer sentiment towards jewellery remains encouraging, although purchasing behaviour is becoming increasingly discerning. Customers are placing greater emphasis on design differentiation, product quality, versatility and the overall value proposition. There is also a discernible shift towards self-purchasing, with consumers increasingly viewing jewellery as a personal expression rather than an occasion-led purchase. Within this evolving landscape, lab-grown diamonds are finding greater acceptance, particularly among younger consumers who appreciate the ability to access fine jewellery across a wider range of designs and price points.
Jb: Are you launching any festive or wedding collections this season? If yes, please share the details?
Vidita Kochar: At Jewelbox, our focus this season is on offering jewellery that brings together contemporary design, versatility and craftsmanship. Our collections cater to festive celebrations as well as weddings, with designs that transition effortlessly from special occasions to everyday wear.
With changing consumer preferences reshaping the jewellery landscape, versatility, personalisation and design-led offerings are emerging as important purchase drivers.
Jewelbox’s focus on contemporary lab-grown diamond jewellery and innovative concepts such as Signed Diamonds reflects its approach to connecting with the evolving expectations of modern consumers. As the festive and wedding seasons bring renewed opportunities for the industry, the brand remains focused on making diamond jewellery more accessible, expressive and meaningful.
Jewelbox Expects Festive Momentum as Consumers Embrace Versatile Lab-Grown Diamond Jewellery
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.