GlamBuzz
Anushka Sharma In Heer By GIVA’s Raksha Bandhan Campaign #YaadonKaPitaraWithHeer
The Campaign Marks Anushka Sharma’s First Festive Campaign With Heer By GIVA and Celebrates The Cherished Memories That Make Sibling Bonds Timeless
This Raksha Bandhan, Heer by GIVA, the gold and lab-grown diamond brand, unveils #YaadonKaPitaraWithHeer, a heartfelt campaign that celebrates the memories that shape sibling relationships—from playful fights and shared laughter to endless teasing and unspoken acts of love.
Fronted by Anushka Sharma, who recently joined Heer by GIVA as the Brand Ambassador, the campaign film beautifully captures the familiar nok-jhok between a brother and sister. Like many brothers, he forgets important dates and leaves things until the very last moment. But when Raksha Bandhan arrives, he makes up for his forgetfulness with a thoughtful gift that says everything words don’t. The film culminates with him surprising her with a pair of exquisite gold and lab-grown diamond earrings from Heer by GIVA, proving that while siblings may never stop teasing each other, their love always shines through.
At the heart of the campaign is the metaphor of a memory box, a treasure chest filled with childhood keepsakes and cherished moments that siblings hold close forever. As the story unfolds, the nostalgic box seamlessly transitions into a signature Heer by GIVA jewellery box, symbolizing that while old memories remain priceless, every celebration creates new ones to treasure for a lifetime.
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
“Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”
Extending the campaign beyond the brand film, #YaadonKaPitaraWithHeer also comes alive through a series of creator-led digital films that celebrate the many shades of sibling relationships. Inspired by relatable moments—from playful roasts and childhood keepsakes to long-distance reunions, thoughtful gifting, and unspoken expressions of love—the content reflects the nostalgia and authenticity at the heart of the campaign.
The campaign will be amplified across digital platforms, social media, influencer collaborations, and Heer by GIVA stores nationwide during the festive season.
Instagram: https://www.instagram.com/p/DbU8d3IO4NM/
Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:7487765810879455233
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
Dubai Diamond Conference Urges Natural Diamond Industry To Rethink Its Future
QWEEN Launches Its First Store In Noida With India’s First Self-Discovery Experiential Luxury Jewellery Format
India’s Festive Jewellery Market Eyes Growth As Consumers Shift Towards Lightweight Designs and Value-Led Purchases
Dhanteras Shopping Guide 2026:Gold, Silver, Diamonds & Festive Jewellery Trends To Watch
The Solenne Collection: A Celebration Of Diwali By Bharti Bangur Fine Jewels
Indriya, Aditya Birla Jewellery Unveiled India’s Largest Sustainable Jewellery Rangavalli
-
JB Insights4 days agoDhanteras Shopping Guide 2026:Gold, Silver, Diamonds & Festive Jewellery Trends To Watch
-
BrandBuzz4 days agoThe Solenne Collection: A Celebration Of Diwali By Bharti Bangur Fine Jewels
-
BrandBuzz4 days agoFrom Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
-
National News4 days agoIndriya, Aditya Birla Jewellery Unveiled India’s Largest Sustainable Jewellery Rangavalli
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.