National News
ANOR Redefines the 2026 Wedding Season with Premium Grown Diamonds for India’s New Luxury Bride
Design-led bridal jewellery crafted with premium grown diamonds for the modern Indian bride
As the 2026 wedding season begins, Indian brides are redefining bridal jewellery with a clear shift toward modern design, lighter forms, and pieces created for long-term wear.
ANOR draws on over 75 years of diamond expertise to create bridal jewellery using premium grown diamonds, with a clear focus on design and craftsmanship.
ANOR’s bridal range includes engagement rings, bridal sets, earrings, necklaces, bracelets, and mangalsutras, created with a contemporary design approach that focuses on proportion, structure, and wearability. The collections move away from heavy silhouettes, offering designs that transition from wedding occasions to everyday and occasion wear.

Each piece is crafted using carefully selected premium lab-grown diamonds, assessed for cut, colour, and clarity, and finished by skilled artisans. At ANOR, grown diamonds are positioned not as an alternative, but as a material that supports design excellence and long-term value.
For the 2026 wedding season, ANOR’s bridal jewellery reflects the preferences of today’s bride. From bespoke engagement rings to complete bridal sets, the focus remains on jewellery that is balanced, considered, and designed for continued wear.

Chief Designer Bina Choksi shares, “Our brides come to ANOR looking for jewellery that feels aligned with their personal style. They want pieces that are meaningful and wearable beyond the wedding day.”
With its focus on premium grown diamonds and design-led bridal jewellery, ANOR’s 2026 wedding collections reflect the changing preferences of India’s new luxury bride, with pieces created for wear beyond the wedding day.
National News
5 Reasons Why the ‘Shubh Labh’ Collection by Dassani Brothers Stands Out
A Refined Blend of Auspicious Symbolism, Polki Craftsmanship, and Modern Versatility Positions the ‘Shubh Labh’ Collection as a Strong Contender in Today’s Jewellery Market
Blending heritage craftsmanship with contemporary design sensibilities, the newly unveiled ‘Shubh Labh’ collection by Dassani Brothers is a thoughtful celebration of prosperity, elegance, and versatility. Here’s a closer look at what makes this collection remarkable:
1. Rooted in Auspicious Symbolism

At the heart of the collection lies a strong cultural narrative. Designs are inspired by traditional motifs such as Shubh and Labh, lotus patterns, and elements symbolising wealth and positivity, making each piece meaningful beyond its aesthetic appeal.
2. Signature Craftsmanship with a Modern Twist
The collection showcases Dassani Brothers’ expertise in Polki, Jadau, and diamond jewellery, bringing together time-honoured techniques with refined, contemporary finishes suited for today’s consumers.

3. A Balanced Mix of Statement and Everyday Pieces

From bold bridal sets to lightweight, wearable designs, ‘Shubh Labh’ offers a well-curated mix that caters to varied preferences, ensuring relevance across occasions without compromising on elegance.
4. Designed for Versatility
Each piece is crafted to seamlessly transition between traditional and modern wardrobes. Whether styled with ethnic ensembles or fusion wear, the designs offer flexibility for multiple looks and settings.

5. Retail-Ready with Strong Market Appeal
Built with both consumers and retailers in mind, the collection features a highly sellable assortment. With its blend of design diversity, accessibility, and strong turnover potential, it is positioned to perform well across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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