National News
ANOR Redefines the 2026 Wedding Season with Premium Grown Diamonds for India’s New Luxury Bride
Design-led bridal jewellery crafted with premium grown diamonds for the modern Indian bride
As the 2026 wedding season begins, Indian brides are redefining bridal jewellery with a clear shift toward modern design, lighter forms, and pieces created for long-term wear.
ANOR draws on over 75 years of diamond expertise to create bridal jewellery using premium grown diamonds, with a clear focus on design and craftsmanship.
ANOR’s bridal range includes engagement rings, bridal sets, earrings, necklaces, bracelets, and mangalsutras, created with a contemporary design approach that focuses on proportion, structure, and wearability. The collections move away from heavy silhouettes, offering designs that transition from wedding occasions to everyday and occasion wear.


Each piece is crafted using carefully selected premium lab-grown diamonds, assessed for cut, colour, and clarity, and finished by skilled artisans. At ANOR, grown diamonds are positioned not as an alternative, but as a material that supports design excellence and long-term value.
For the 2026 wedding season, ANOR’s bridal jewellery reflects the preferences of today’s bride. From bespoke engagement rings to complete bridal sets, the focus remains on jewellery that is balanced, considered, and designed for continued wear.

Chief Designer Bina Choksi shares, “Our brides come to ANOR looking for jewellery that feels aligned with their personal style. They want pieces that are meaningful and wearable beyond the wedding day.”
With its focus on premium grown diamonds and design-led bridal jewellery, ANOR’s 2026 wedding collections reflect the changing preferences of India’s new luxury bride, with pieces created for wear beyond the wedding day.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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