The company revealed last week that it has created a digital system designed to pinpoint exploration zones with far greater precision, potentially reducing both the cost and the time traditionally required for diamond prospecting.

Explaining the rationale behind the initiative, Alrosa noted that most of the planet’s major kimberlite pipes—the richest sources of diamonds—were discovered decades ago. Since then, fresh finds have become increasingly rare.

The new platform draws on more than half a century of geological records, processing the data through neural network models to highlight areas still holding promise. Executives say the approach could mark a breakthrough in locating mineral resources.

Alrosa’s move comes amid mounting financial strain. Western sanctions, particularly from the G7, have curtailed the company’s sales channels, forcing temporary mine closures, a reduction in output, and even the transfer of unsold inventory to state reserves. Against this backdrop, the AI initiative signals both an urgent need for innovation and a long-term play to secure future resources.