As the festive spirit of Akshaya Tritiya approaches, one of India’s most auspicious occasions for jewellery purchases, Akoirah unveils an exclusive, limited-period in-store celebration across Mumbai, Navi Mumbai, and Pune from April 6 to April 19, 2026.

Blending tradition with excitement, the campaign transforms festive shopping into a truly rewarding experience. With every eligible purchase, customers stand a chance to win diamond jewellery worth Rs. 1.5 lakh, elevating the joy of buying into the thrill of winning. The much-awaited winners will be announced in-store, with one winner at each store.

Adding to the celebration, customers can also enjoy an exclusive 20% off on diamond value throughout the campaign period, making this an unmissable opportunity to bring home timeless sparkle, with a chance at something truly extraordinary.

The campaign builds on the occasion’s association with prosperity and new beginnings, while offering an alternative to conventional discount-led promotions by introducing a more participative and rewarding retail experience. Each purchase made during the campaign period is linked to a unique entry, enabling customers to be part of a store-specific draw. This approach ensures fairness across all store locations, while also adding a sense of immediacy and involvement to the shopping experience. The concept is simple: when customers are already buying something for Akshaya Tritiya, the campaign adds an extra layer of excitement by offering them a chance to win.

Namita Kothari, Founder, Akoirah by Augmont, Said:

“Akshaya Tritiya continues to be an important occasion for jewellery buying, given its strong cultural connection with prosperity and new beginnings. As we see today, customers continue to value traditional shopping methods, while also looking for more meaningful and rewarding experiences during the festive period. In an environment typically driven by discount-based promotions, there is an opportunity to offer consumers a more memorable and engaging experience.

The premise behind this initiative is simple: customers who make a purchase for Akshaya Tritiya have the chance to receive a reward in addition to their purchase. Combined with the added benefit of an additional 20% off on diamond value, it creates a more compelling proposition that blends tradition with a sense of participation, making the overall festive shopping experience more engaging and rewarding.”

Festive jewellery buying habits are evolving, with customers shifting towards lighter, design-focused pieces and greater flexibility in how much they choose to spend, rather than relying solely on weight-based purchases. As a result, there is an emergence of marketing campaigns that combine product and experience as an important lever for driving footfall and conversion in urban markets.

The campaign is expected to generate momentum during the festive period through a mix of digital outreach, on-ground visibility, and in-store communication. With increased competition during the festive season, the initiative reflects a more engagement-led approach to retail, positioning Akoirah within the evolving narrative of how consumers choose to celebrate and shop today.