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AKGSMA and IAGES Join Forces in Kozhikode to Elevate Kerala’s Gold Trade Standards

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The All Kerala Gold and Silver Merchants Association (AKGSMA) held its State Council Meeting in Kozhikode, in collaboration with the India Association for Gold Excellence and Standards (IAGES) — a significant stride towards strengthening transparency, trust, and professionalism in Kerala’s gold trade sector.

The meeting was presided over by K. Surendran, State President of AKGSMA, with prominent office bearers including Adv. S. Abdul Nazar (General Secretary), C.V. Krishnadas (Treasurer), M. Vineeth (Working Secretary), and Betty Thomas, representative of the World Gold Council, in attendance.

Kaushalendra Sinha, CEO of IAGES, emphasized the initiative’s core vision — to integrate small traders into a trusted and transparent gold ecosystem. “Our mission is to raise the bar for India’s gold trade by empowering stakeholders with professional standards and building consumer trust,” he stated.

Key figures such as State Vice Presidents Faisal Amin, Abdul Aziz Erbad, and P. T. Abdurahman Haji, along with several State Committee Secretaries from across districts, participated and addressed the gathering.

A highlight of the meeting was a strategic discussion between Kaushalendra Sinha, Betty Thomas, and M.P. Ahammed, Chairman of Malabar Group, along with AKGSMA leaders. The dialogue focused on statewide collaboration to promote IAGES’s vision and strengthen Kerala’s position in India’s evolving gold standards framework.

This meeting marks a key milestone in aligning Kerala’s robust jewellery sector with national efforts for excellence and ethical trade practices.

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Dassani Brothers Wins National Jewellery Award for Bangle/Bracelet/Kada of the Year (Polki/Jadau)

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Dassani Brothers, one of India’s renowned names in the jewellery industry, has been honoured with the prestigious “Bangle/Bracelet/Kada of the Year (Polki/Jadau)” award at the 14th Edition of the National Jewellery Awards (NJA) 2025, presented by the All India Gem & Jewellery Domestic Council (GJC) in association with the World Gold Council.

The National Jewellery Awards are considered among the highest accolades in the Indian jewellery sector, celebrating innovation, craftsmanship, and excellence. Dassani Brothers’ win in the Polki/Jadau category is a testament to their exceptional artistry, design leadership, and ability to blend traditional craftsmanship with contemporary elegance.

The award-winning piece is a celebration of nature’s eternal beauty. Inspired by a blooming garden frozen in its most perfect moment, it brings together emerald leaves, ruby buds, and diamond blossoms that capture the freshness of spring. The flowing, vine-like silhouette mirrors the natural curves of branches in full bloom, while a unique detachable mechanism allows the jewel to seamlessly transform between a statement kada, an elegant ring, and a delicate cuff. Crafted in 14kt gold, the piece unites uncut Polki diamonds for regal heritage, brilliant-cut diamonds for modern sparkle, and exquisite emerald cabochons, carved leaves, and rubies for lush vibrancy—making it a versatile masterpiece of both design and craftsmanship.

Speaking on the recognition, Sumit Dassani, Partner at Dassani Brothers, said, “We are truly honoured to receive this award on such a prestigious platform. This recognition reinforces our commitment to preserving India’s rich jewellery heritage while continuously innovating to meet the aspirations of today’s customers. We dedicate this win to our team of artisans whose skill and passion bring every creation to life.”

Over the years, Dassani Brothers has carved a niche for itself with its exquisite designs, intricate detailing, and timeless creations, making it a trusted choice for jewellery connoisseurs across the country and beyond.

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This award further strengthens their position as leaders in luxury jewellery, setting new benchmarks in the Polki and Jadau segment.

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